📌 Core Information
🔹 Job Title: Senior Marketing Analyst
🔹 Company: CoStar Group
🔹 Location: US-CA Field Based
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with up to 10% travel)
🚀 Job Overview
Key aspects of this role include:
- Analyzing digital marketing growth and performance across various channels
- Optimizing new subscriber acquisition, free-to-paid conversion, customer expansion, and retention
- Collaborating with cross-functional teams to improve marketing strategy and customer outcomes
- Conducting A/B tests and experiments to optimize campaign performance
- Mapping the customer journey and analyzing user behavior to develop strategies
ASSUMPTION: This role requires a strong background in digital marketing and analytics to effectively drive growth and optimization across multiple channels.
📋 Key Responsibilities
✅ Analyze digital marketing growth and performance campaigns across channels to assess performance and identify areas for improvement and optimization
✅ Develop and maintain dashboards and reports that track key metrics and KPIs
✅ Conduct A/B tests and experiments to continually optimize and improve campaign performance, including creatives, landing pages, emails, keywords, and CTAs
✅ Collaborate with agency partners to refine and optimize audience segmentation and media targeting strategies
✅ Identify opportunities to improve performance and increase marketing spend ROI and ROAS
✅ Collaborate with Product and Engineering teams to implement tracking and attribution mechanisms and optimize ecommerce UX to improve conversion rates
✅ Map the customer journey and analyze user behavior in order to develop strategies that improve acquisition, adoption, and retention outcomes
✅ Travel up to 10% of the time
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong collaboration skills to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree from an accredited, not-for-profit University or College
Experience: 7+ years of hands-on experience as a marketing analyst, preferably in a Growth and/or Performance Marketing analytics role
Required Skills:
- Deep understanding of digital marketing channels, including paid media, SEO, SEM, social media, and email marketing
- Familiarity with web analytics (e.g., Google Analytics, Adobe Analytics) and digital attribution methodologies
- Experience with A/B testing and building experiment plans
- Deep expertise with data analysis and reporting tools, e.g., SQL, Tableau, Looker, etc.
- Experience with statistical analysis, bonus if you have experience with predictive analytics
- Proven ability to interpret data, identify trends, and provide actionable insights and recommendations
- Ability to clearly and effectively communicate data-driven insights to both technical and non-technical audiences
- Excellent time and project management skills, as well as motivation to succeed in a fast-paced, dynamic environment
- Excellent communication and presentation skills
Preferred Skills:
- Experience with customer journey mapping and user behavior analysis
- Familiarity with the real estate industry
ASSUMPTION: A strong background in digital marketing and analytics is crucial for success in this role. Candidates with experience in growth marketing or performance marketing are highly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (based on industry standards for a Senior Marketing Analyst role with 7+ years of experience)
Benefits:
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in-person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role's requirements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate Technology (PropTech)
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1986 (Over 35 years ago)
Company Description:
- CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.
- The company's major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket.
- CoStar Group's websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world.
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: http://www.costargroup.com
ASSUMPTION: CoStar Group's extensive experience and large size provide applicants with opportunities to work on diverse projects and collaborate with a wide range of teams.
📊 Role Analysis
Career Level: Senior (Experienced professional with significant job responsibilities)
Reporting Structure: This role reports directly to the Director of Marketing Analytics and may have supervisory responsibilities for junior team members.
Work Arrangement: On-site with up to 10% travel required. The role may require occasional work outside of regular business hours to meet project deadlines.
Growth Opportunities:
- Potential career progression into management or leadership roles within the Marketing Analytics team or related departments.
- Opportunities to work on high-impact projects and contribute to the company's growth and success.
- Access to internal training, tuition reimbursement, and an inter-office exchange program to support professional development.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing Analytics team or related departments.
🌍 Location & Work Environment
Office Type: CoStar Group's headquarters is located in Arlington, Virginia, with additional offices in various locations worldwide.
Office Location(s): The role is based in the US-CA Field Based office, with the possibility of working from other CoStar Group offices or remotely up to 10% of the time.
Geographic Context:
- The US-CA Field Based office serves the California market and may require occasional travel to other regions.
- California is a large and diverse state with a strong real estate market, offering opportunities to work on various projects and collaborate with different teams.
- The state is known for its competitive job market, with many tech and real estate companies based there.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role's requirements
ASSUMPTION: The US-CA Field Based office provides a dynamic and collaborative work environment, with opportunities to engage with various teams and contribute to the company's success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Technical skills and expertise in digital marketing and analytics
- Problem-solving abilities and data-driven decision-making
- Communication and presentation skills
- Collaboration and teamwork
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your experience with digital marketing, analytics, and A/B testing.
- Demonstrate your understanding of the real estate industry and CoStar Group's business.
ATS Keywords: Digital Marketing, Analytics, A/B Testing, SEO, SEM, Web Analytics, SQL, Tableau, Looker, Customer Journey Mapping, Real Estate
ASSUMPTION: CoStar Group's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Web analytics tools: Google Analytics, Adobe Analytics
- Data analysis and reporting tools: SQL, Tableau, Looker
- Marketing automation and CRM platforms: Salesforce, Marketo, HubSpot
- Project management tools: Asana, Jira, Trello
- Collaboration and communication tools: Microsoft Office Suite, Google Workspace, Slack
ASSUMPTION: Familiarity with the tools and technologies listed above is preferred, but not required. CoStar Group provides training and support to help employees develop the necessary skills to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Embracing change and continuously improving our products, services, and processes
- Excellence: Striving for the highest standards in all aspects of our work
- Accountability: Taking responsibility for our actions and delivering on our commitments
Work Style:
- Data-driven: Making decisions based on data and analytics to inform strategy and improve performance
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Agile: Adapting to change and responding quickly to new opportunities and challenges
- Customer-focused: Prioritizing the needs and preferences of our customers to deliver exceptional value
Self-Assessment Questions:
- Do I have a strong background in digital marketing and analytics, with a proven track record of driving growth and optimization?
- Am I comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do I have a customer-focused mindset and a passion for delivering exceptional value to our customers?
ASSUMPTION: CoStar Group's culture values integrity, collaboration, innovation, excellence, and accountability. Candidates who align with these values and work styles are more likely to succeed in the organization.
⚠️ Potential Challenges
- The role requires a strong background in digital marketing and analytics, with a proven track record of driving growth and optimization. Candidates without the necessary experience may struggle to succeed in this role.
- The role may require occasional travel, which could be challenging for candidates who prefer a fully remote or on-site work arrangement.
- The real estate industry can be competitive and fast-paced, with constant changes in market conditions and customer preferences. Candidates must be adaptable and resilient to succeed in this environment.
- The role may require working outside of regular business hours to meet project deadlines, which could be challenging for candidates with personal or family commitments.
ASSUMPTION: The potential challenges listed above are inherent in the role and the real estate industry. Candidates should carefully consider these factors before applying and be prepared to address them during the interview process.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Analyst roles, this position offers a unique opportunity to work in the real estate technology industry and contribute to the growth and success of a large, established company.
- Unlike other roles, this position requires a strong background in digital marketing and analytics, with a proven track record of driving growth and optimization. Candidates without the necessary experience may struggle to succeed in this role.
- Career path comparison: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing Analytics team or related departments. With experience and strong performance, candidates may progress to management or leadership roles within the organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry. Candidates should carefully consider the specific requirements and benefits of this role before applying.
📝 Sample Projects
- Conducting a comprehensive analysis of digital marketing performance across various channels to identify areas for improvement and optimization
- Developing and implementing A/B tests and experiments to improve campaign performance and customer acquisition and retention outcomes
- Mapping the customer journey and analyzing user behavior to develop strategies that improve acquisition, adoption, and retention
- Collaborating with cross-functional teams to optimize marketing strategies and improve customer outcomes
ASSUMPTION: The sample projects listed above are representative of the types of initiatives a Senior Marketing Analyst might work on at CoStar Group. Candidates should be prepared to discuss their relevant experience and skills in relation to these projects during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Analytics team and how this role fits into the broader organization?
- What are the most significant challenges facing the real estate industry today, and how does this role contribute to addressing them?
- How does CoStar Group support the professional development and growth of its employees, particularly in the Marketing Analytics team?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to achieving them?
- How does CoStar Group foster a culture of innovation and collaboration, and what opportunities are there for me to contribute to these efforts?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company culture. Candidates should prepare thoughtful and insightful questions to ask during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your experience with digital marketing, analytics, and A/B testing.
- Prepare for the technical assessment or case study by brushing up on your data analysis and digital marketing skills.
- Research CoStar Group's business and the real estate industry to demonstrate your understanding and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
