📌 Core Information
🔹 Job Title: Senior Marketing Analyst
🔹 Company: Flutter UK & Ireland
🔹 Location: Leeds, UK (with flexibility for Dublin, Ireland, or London, UK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (office and remote work)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing analytics strategies to solve complex problems through data
- Partnering with marketing teams to improve business understanding of performance
- Developing high-quality, insightful analytics to drive impact across the business
- Mentoring junior colleagues and supporting internal partners to self-serve data needs
- Working across UKI marketing teams on key day-to-day tasks and influencing decisions
ASSUMPTION: This role requires a strong background in marketing analytics and a proven track record in delivering data-driven insights to support business goals.
📋 Key Responsibilities
✅ Establish innovative strategies to understand and solve complex marketing problems through data
✅ Lead delivery of analytical solutions including experimentation, data modeling & analysis, and dashboard development
✅ Partner with key channel owners and brand marketing teams to improve business understanding of performance against critical initiatives
✅ Develop an understanding of Flutter’s marketing performance across the business through high-quality, insightful analytics
✅ Support and educate internal partners to self-serve day-to-day requests through continuous development of a suite of intelligent reports and dashboards
✅ Mentor more junior colleagues in the field of marketing analytics, sharing experience and skills openly
✅ Work across UKI marketing teams on key day-to-day tasks, such as prioritizing and defining analysis needs and influencing decisions off the back of insights
ASSUMPTION: This role requires a high level of independence and the ability to work effectively with various teams across the organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field
Experience: 4+ years of professional experience in similar positions (Marketing and Analytics)
Required Skills:
- Strong experience in using SQL to deliver analytics solutions within a business context
- Understanding of key marketing analytics concepts including experimentation, attribution models, customer value, and key data sources (e.g., GA4, Appsflyer)
- Solid foundational knowledge of marketing covering both offline and online channels and understanding of CRM processes
- Ability to condense analysis into actionable insights to inform business decisions
- Ability to build strong and effective relationships both within the Analytics team and across the business at all levels
- Self-motivated, action-oriented, and able to take a lead and drive action and change where required
Preferred Skills:
- Experience with visualization tools (e.g., Looker, PowerBI)
ASSUMPTION: Candidates with experience in the gambling industry or relevant experience in a similar role will be preferred.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per year (estimated based on industry standards for a senior marketing analyst role in the UK)
Benefits:
- £1,000 learning fund
- Uncapped leave
- Twice-yearly bonus (with part of it guaranteed!)
- Pension contribution scheme
- Private healthcare
- Flexible ways of working – home or office, it’s your choice!
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
Working Hours: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Flutter UK & Ireland operates in the entertainment industry, focusing on sports betting, gaming, and online entertainment. The company is part of Flutter Entertainment PLC, a global leader in sports betting and gaming.
Company Size: Flutter UK & Ireland is a large organization with over 5,000 employees, providing a diverse and dynamic work environment.
Founded: Flutter Entertainment PLC was founded in 2016, with Flutter UK & Ireland being a significant division within the group.
Company Description:
- Flutter UK & Ireland unites a dozen brands, hundreds of teams, and thousands of colleagues who create trusted entertainment for millions of customers every week.
- The company boasts some of the most popular apps and games in UK and Ireland markets, with a market-leading presence in the UK, Ireland, Australia, and the USA.
- Flutter UK & Ireland is committed to fostering an inclusive work environment and encourages people from all backgrounds to apply.
Company Specialties:
- Sports betting and gaming
- Online entertainment
- Marketing and analytics
- Risk management
- Product development and management
- Creative web design and UX
- Customer support
- Finance
Company Website: careers.flutteruki.com/our-brands/
ASSUMPTION: Flutter UK & Ireland's diverse portfolio of brands and products offers numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Marketing Analyst will report to the BI Manager within the UKI Business Intelligence function and work closely with marketing teams across the organization.
Work Arrangement: Hybrid (office and remote work) with flexibility for working from different locations within the UK and Ireland.
Growth Opportunities:
- Mentoring junior colleagues and supporting their professional development
- Collaborating with various teams across the organization to expand skills and knowledge
- Potential career progression into management or specialist roles within the marketing analytics function
ASSUMPTION: This role offers excellent opportunities for professional growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Hybrid (office and remote work)
Office Location(s): Leeds, UK (with flexibility for Dublin, Ireland, or London, UK)
Geographic Context:
- The Leeds office is located in the heart of the city, offering easy access to public transportation and numerous amenities.
- Dublin and London offices provide convenient access to major international airports and vibrant city centers.
Work Schedule: Full-time (37.5 hours per week) with flexible working arrangements, including the option to work from home or in the office.
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to optimize their work environment based on their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Technical assessment or case study
- Final interview with the BI Manager and/or other team members
Key Assessment Areas:
- Technical skills in marketing analytics and data analysis
- Problem-solving and critical thinking abilities
- Communication and presentation skills
- Cultural fit and alignment with Flutter UK & Ireland's values
Application Tips:
- Tailor your resume to highlight relevant marketing analytics experience and skills
- Prepare examples of data-driven insights and their impact on business decisions
- Research Flutter UK & Ireland's brands and products to demonstrate your enthusiasm for the role
ATS Keywords: Marketing Analytics, SQL, Data Modeling, Experimentation, Attribution Models, Customer Value, GA4, Appsflyer, Visualization Tools, Looker, PowerBI, Actionable Insights, Relationship Building, Self-Motivation, Mentoring
ASSUMPTION: Applicants should focus on demonstrating their technical skills and providing concrete examples of their achievements in marketing analytics.
🛠️ Tools & Technologies
- SQL
- GA4
- Appsflyer
- Looker
- PowerBI
- Other marketing analytics tools and platforms
ASSUMPTION: Familiarity with industry-standard marketing analytics tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Responsible
- Ambitious
Work Style:
- Data-driven
- Action-oriented
- Collaborative
- Adaptable
- Self-motivated
Self-Assessment Questions:
- How do you align with Flutter UK & Ireland's customer-centric approach to marketing analytics?
- Can you provide an example of a time when you drove action and change through data-driven insights?
- How do you approach mentoring and supporting the professional development of junior colleagues?
ASSUMPTION: Applicants should reflect on their personal values and work style to ensure a good fit with Flutter UK & Ireland's culture and the requirements of this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with competing priorities
- Managing relationships with various teams across the organization
- Keeping up-to-date with industry trends and new tools in marketing analytics
- Balancing the need for detailed analysis with the requirement to deliver insights quickly
ASSUMPTION: Applicants should be prepared to thrive in a challenging and fast-paced environment, with a strong focus on delivering high-quality, data-driven insights.
📈 Similar Roles Comparison
- This role differs from other marketing analytics positions in its focus on driving action and change through data-driven insights, rather than simply reporting on performance.
- Industry-specific context: The gambling industry is highly competitive and data-driven, with a strong emphasis on customer acquisition and retention.
- Career path comparison: This role offers opportunities for professional growth and development, with potential career progression into management or specialist roles within the marketing analytics function.
ASSUMPTION: Applicants should consider the unique aspects of this role and the industry-specific context when evaluating their fit for the position.
📝 Sample Projects
- Developing a predictive model to identify high-value customer segments for targeted marketing campaigns
- Analyzing customer behavior data to optimize marketing spend and improve return on investment
- Creating interactive dashboards to communicate marketing performance and insights to stakeholders across the organization
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the impact they have had on business decisions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing analytics function?
- How does Flutter UK & Ireland support the professional development of its employees, particularly in the marketing analytics field?
- Can you provide an example of a time when the company has used data-driven insights to drive significant business impact?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Flutter UK & Ireland foster a culture of innovation and continuous improvement within its marketing analytics function?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Flutter UK & Ireland careers portal
- Tailor your resume to highlight relevant marketing analytics experience and skills
- Prepare examples of data-driven insights and their impact on business decisions
- Research Flutter UK & Ireland's brands and products to demonstrate your enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
