📌 Core Information
🔹 Job Title: Senior Marketing Analyst (all genders)
🔹 Company: eduki
🔹 Location: Spain (Working from Home)
🔹 Job Type: Full Time (40h/week)
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Spain)
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing performance across all channels
- Optimizing cross-channel dependencies and opportunities
- Developing marketing dashboards and providing actionable insights
- Improving paid marketing strategies and attribution models
ASSUMPTION: This role requires a high level of data analysis and interpretation skills to drive marketing strategies and improve overall performance.
📋 Key Responsibilities
✅ Analyze marketing performance across all channels (Paid Search, Paid Social, SEO, CRM, Organic Social, Author activity, and Direct Traffic)
✅ Identify cross-channel dependencies and opportunities for optimization
✅ Develop and own marketing dashboards, establish key metrics, and provide leadership with actionable insights on market trends, user behavior, and budget allocation
✅ Set up and constantly improve the target measurement framework, optimize data signals for platforms like Google Ads and Meta, and implement best practices for Paid Marketing testing and feed management
✅ Advance first-party data-driven attribution models and ensure accurate tracking and data collection across all marketing efforts
ASSUMPTION: This role requires a strong understanding of marketing attribution models and cross-channel analysis to make data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Significant experience (5-10 years) in marketing analytics within a tech environment
Required Skills:
- Expertise in SQL, Google Analytics, and data visualization tools (e.g., Looker)
- Deep understanding of marketing attribution models and cross-channel analysis
- Strong expertise in performance tracking, including setting up Google Tag Manager, UTM parameters, traffic source classification, and session and event tracking
- Strong communication and stakeholder management skills, translating complex data insights into actionable business strategies
- Experience in funnel analysis, competitive analysis, and growth strategies to guide data-driven marketing decisions
Preferred Skills:
- Fluency in Spanish
- Experience working in a remote team
ASSUMPTION: Fluency in Spanish is preferred but not required, as the role involves working with a diverse international team.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (gross), depending on skills and experience
Benefits:
- Attractive compensation package, including a fixed salary and VSOP (Virtual Stock Options Program) package
- Growth opportunities, including a €1,000 development budget per year for professional development
- Working from home with full flexibility and a €500 budget to equip your home office
- Comprehensive physical and mental health support, including online yoga lessons, mental health resources, and psychological help provided by OpenUp
- Team-building events, including an annual company-wide team event
Working Hours: 40 hours per week, with the flexibility to set your own work schedule
ASSUMPTION: The salary range is estimated based on market research for marketing analyst roles in Spain with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Education Technology (EdTech)
Company Size: Medium (51-200 employees)
Founded: 2016
Company Description:
- eduki is an online platform that empowers teachers to create, share, and find self-made, class-tested educational resources
- The platform aims to enhance school education by helping teachers save time and improve their teaching methods
- eduki is used by more than 2 million teachers internationally and is available in multiple languages
Company Specialties:
- Marketplaces
- Sharing economy
- Publishing
- Education technology (EdTech)
Company Website: eduki.com
ASSUMPTION: eduki is a fast-growing, profitable company that prioritizes action over perfection and views mistakes as opportunities for growth.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Marketing Director
Work Arrangement: Remote (Spain) with the flexibility to work from abroad for up to 90 days per year
Growth Opportunities:
- Regular performance feedback sessions to receive constructive insights into your work and progress
- Opportunities to take on new challenges and advance your career within the company
ASSUMPTION: Growth opportunities are abundant at eduki, with a focus on regular performance feedback and career advancement.
🌍 Location & Work Environment
Office Type: Remote (Working from Home)
Office Location(s): Spain
Geographic Context:
- Spain has a Mediterranean climate with mild winters and hot summers
- The cost of living in Spain is generally lower than in other Western European countries
- Spain offers a high quality of life, with a rich culture, vibrant cities, and beautiful countryside
Work Schedule: Flexible, with the ability to set your own work schedule
ASSUMPTION: Working from home in Spain offers a high quality of life and a rich cultural experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition Manager
- Technical assessment or case study
- Final interview with the Marketing Director
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing strategy and optimization
- Communication and stakeholder management
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience in marketing analytics
- Demonstrate your ability to analyze data and provide actionable insights in your application materials
- Showcase your understanding of marketing attribution models and cross-channel analysis
ATS Keywords: Marketing Analytics, SQL, Google Analytics, Data Visualization, Marketing Attribution Models, Cross-Channel Analysis, Performance Tracking, Google Tag Manager, UTM Parameters, Traffic Source Classification, Session Tracking, Event Tracking, Communication Skills, Stakeholder Management, Funnel Analysis, Growth Strategies
ASSUMPTION: The application process at eduki is designed to assess your data analysis and interpretation skills, as well as your cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- SQL
- Google Analytics
- Looker (or other data visualization tools)
- Google Ads
- Meta (formerly Facebook)
- Google Tag Manager
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing analytics.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Collaboration
- Continuous Learning
Work Style:
- Data-driven decision-making
- Action-oriented and results-focused
- Collaborative and team-based
Self-Assessment Questions:
- Do you have a strong passion for turning data into actionable insights to drive marketing strategies?
- Are you comfortable working in a remote, collaborative environment with a diverse international team?
- Do you thrive in a fast-paced, action-oriented work environment where mistakes are viewed as opportunities for growth?
ASSUMPTION: eduki values a data-driven, collaborative work environment where employees are empowered to make decisions and take action.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- The role may involve working with large datasets and complex analytics, which can be challenging and time-consuming
- eduki is a fast-growing company, which may result in a dynamic and sometimes unpredictable work environment
- The role may require occasional travel for team-building events and company meetings
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth and impact in a dynamic, fast-growing company.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Analyst position but may have more responsibility for driving marketing strategy and optimization
- eduki is a smaller, more agile company than larger EdTech corporations, offering more opportunities for growth and impact
- This role may have more focus on cross-channel analysis and optimization than other marketing analyst positions
ASSUMPTION: This role offers unique opportunities for growth and impact in a dynamic, fast-growing EdTech company.
📝 Sample Projects
- Analyzing marketing performance across all channels and optimizing cross-channel dependencies
- Developing and maintaining marketing dashboards to provide actionable insights on market trends, user behavior, and budget allocation
- Implementing best practices for Paid Marketing testing and feed management to improve overall marketing performance
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Senior Marketing Analyst role at eduki.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does eduki support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does eduki foster a collaborative and inclusive work environment?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess the role's fit with your skills, experience, and career goals, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience in marketing analytics
- Prepare for a technical assessment or case study to demonstrate your data analysis and interpretation skills
- Follow up with the Talent Acquisition Manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
