📌 Core Information
🔹 Job Title: Senior Marketing Analyst
🔹 Company: CoStar Group
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing digital marketing performance across multiple channels
- Developing and maintaining dashboards to track key metrics
- Conducting A/B tests and experiments to optimize campaign performance
- Collaborating with agency partners and internal teams to refine strategies
- Mapping the customer journey and analyzing user behavior
ASSUMPTION: This role requires a strong background in digital marketing and data analysis to succeed.
📋 Key Responsibilities
✅ Analyze digital marketing growth and performance campaigns across channels to assess performance and identify areas for improvement and optimization
✅ Develop and maintain dashboards and reports that track key metrics and KPI’s
✅ Conduct A/B tests and experiments to continually optimize and improve campaign performance including creatives, landing pages, emails, keywords and CTA’s
✅ Collaborate with agency partners to refine and optimize audience segmentation and media targeting strategies
✅ Identify opportunities to improve performance and increase marketing spend ROI and ROAS
✅ Collaborate with Product and Engineering teams to implement tracking and attribution mechanisms and optimize ecommerce UX to improve conversion rates
✅ Map the customer journey and analyze user behavior in order to develop strategies that improve acquisition, adoption and retention outcomes
✅ Travel up to 10% of the time
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a cross-functional team.
🎯 Required Qualifications
Education: Bachelor's degree from an accredited, not-for-profit University or College
Experience: 7+ years hands-on experience as a marketing analyst, preferably in a Growth and/or Performance Marketing analytics role
Required Skills:
- Deep understanding of digital marketing channels, including paid media, SEO, SEM, social media, and email marketing
- Familiarity with web analytics (e.g., Google Analytics, Adobe Analytics) and digital attribution methodologies
- Experience with A/B testing and building experiment plans
- Deep expertise with data analysis and reporting tools, e.g. SQL, Tableau, Looker etc
- Experience with statistical analysis, bonus if you have experience with predictive analytics
- Proven ability to interpret data, identify trends, and provide actionable insights and recommendations
- Excellent time and project management skills as well as motivation to succeed in a fast-paced, dynamic environment
- Excellent communication and presentation skills
Preferred Skills:
- Experience with CoStar Group's products and services
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in digital marketing and data analysis, as well as experience with relevant tools and technologies, are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Analyst in San Francisco)
Benefits:
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Analyst in San Francisco. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate Technology (PropTech)
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1986 (Over 35 years of experience in the industry)
Company Description:
- CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.
- The company is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
- CoStar Group's major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket.
Company Specialties:
- Research and data collection
- Marketing and product development
- Analytics and technology
- Commercial real estate
- Sales and customer success
Company Website: http://www.costargroup.com
ASSUMPTION: CoStar Group is a well-established company with a strong presence in the real estate industry. Its large size and extensive brand portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior (Experienced professional with significant industry knowledge)
Reporting Structure: Reports directly to the Director of Marketing Analytics
Work Arrangement: On-site, with occasional travel (up to 10% of the time)
Growth Opportunities:
- Potential to advance to a management or leadership role within the Marketing Analytics team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing Analytics team or explore other roles within CoStar Group's extensive brand portfolio.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 101 California St, 43rd Floor, San Francisco, California 94111, United States
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- CoStar Group's office is located in the heart of downtown San Francisco, providing easy access to public transportation and nearby amenities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with occasional flexibility for remote work
ASSUMPTION: CoStar Group's San Francisco office offers a dynamic and collaborative work environment, with easy access to the city's many attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical assessment or case study review
- On-site interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Data analysis and interpretation skills
- Digital marketing knowledge and experience
- Problem-solving and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with CoStar Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with data-driven decision-making
- Research CoStar Group's products, services, and industry presence to demonstrate your understanding of the company and its market position
- Be prepared to discuss your approach to A/B testing and experiment design
ATS Keywords: Digital Marketing, Marketing Analytics, A/B Testing, Data Analysis, Web Analytics, SEO, SEM, Paid Media, Customer Journey Mapping, Customer Acquisition, Customer Retention
ASSUMPTION: CoStar Group's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Data analysis and reporting tools: SQL, Tableau, Looker
- Web analytics platforms: Google Analytics, Adobe Analytics
- Digital marketing platforms: Google Ads, Facebook Ads, LinkedIn Ads, email marketing software
- Project management tools: Asana, Jira, Trello
- Collaboration and communication tools: Slack, Microsoft Teams, Google Workspace
ASSUMPTION: This role requires proficiency in data analysis and reporting tools, as well as experience with web analytics and digital marketing platforms.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all aspects of our business
- Collaboration: Work together to achieve our shared goals and drive success for our customers and stakeholders
- Innovation: Embrace change and continuously seek new ways to improve our products, services, and processes
- Excellence: Strive for the highest level of performance in all that we do
- Accountability: Take ownership of our responsibilities and hold ourselves and our teammates to the highest standards
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-focused and action-oriented
- Continuously learning and adapting
Self-Assessment Questions:
- Do you have a proven track record of driving results through data analysis and digital marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you possess strong problem-solving skills and the ability to think critically and strategically about data-driven decision-making?
- Are you comfortable with public speaking and presenting complex data insights to both technical and non-technical stakeholders?
- Do you share CoStar Group's core values and are you committed to upholding the highest ethical standards in your work?
ASSUMPTION: CoStar Group values candidates who are data-driven, collaborative, and results-focused, with a strong commitment to its core values and ethical standards.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may present communication and coordination challenges
- Analyzing large datasets and identifying trends may require significant time and effort
- Occasional travel may be required, which may disrupt personal schedules and routines
- Working in a large enterprise may present opportunities for career growth but may also come with increased competition and bureaucracy
ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents challenges that require strong adaptability, communication, and time management skills.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Analyst roles, this position offers a higher salary range and more extensive benefits package
- CoStar Group's large brand portfolio and extensive industry presence provide unique opportunities for career growth and development
- This role may require more frequent travel compared to similar positions at smaller companies or startups
- CoStar Group's enterprise-level structure may offer more opportunities for career advancement but may also come with increased competition and bureaucracy
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a higher salary range, extensive benefits package, and unique career growth prospects.
📝 Sample Projects
- Analyzing customer acquisition costs and optimizing marketing spend across multiple channels to improve ROI
- Developing and implementing A/B tests to improve conversion rates and customer engagement on the company's websites and mobile applications
- Mapping the customer journey and identifying opportunities to improve customer retention and reduce churn
- Collaborating with product and engineering teams to optimize ecommerce UX and improve conversion rates
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the role, with a focus on improving customer acquisition, engagement, and retention.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Marketing Analytics team, and how can this role help address them?
- How does this role collaborate with other teams within CoStar Group, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the Marketing Analytics team or CoStar Group's broader organization?
- How does CoStar Group support work-life balance, and what resources are available to employees to maintain a healthy work-life harmony?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and helps you better understand the expectations and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on data analysis, digital marketing, and A/B testing
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with data-driven decision-making
- Research CoStar Group's products, services, and industry presence to demonstrate your understanding of the company and its market position
- Be prepared to discuss your approach to A/B testing and experiment design
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
