Senior Marketing Analyst (E-commerce)

📌 Core Information

🔹 Job Title: Senior Marketing Analyst (E-commerce)

🔹 Company: Jiffy

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Analyzing marketing performance to optimize acquisition strategies and improve key metrics
• Developing and maintaining marketing performance dashboards
• Enhancing customer segmentation and targeting strategies
• Refining marketing attribution models
• Leading A/B testing and experimentation efforts
• Collaborating with cross-functional teams to integrate insights into decision-making

ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and a solid understanding of marketing principles to drive data-driven decision-making.

📋 Key Responsibilities

✅ Measure and optimize marketing performance by analyzing campaign data across paid and organic channels to improve CAC, ROAS, conversion rates, and CLTV.

✅ Develop and maintain marketing performance dashboards using tools like Tableau, Looker, or Google Data Studio to enable data-driven decision-making.

✅ Enhance customer segmentation and targeting by leveraging data to define high-value customer segments and work with marketing to develop tailored acquisition and retention strategies.

✅ Refine marketing attribution by building and implementing attribution models to assess the impact of different marketing channels and optimize media spend.

✅ Lead A/B testing and experimentation by designing and executing tests to assess marketing effectiveness and provide actionable recommendations.

✅ Collaborate with cross-functional teams by working closely with marketing, product, and analytics teams to ensure insights are integrated into decision-making.

ASSUMPTION: This role requires a high level of independence and the ability to work effectively with various teams to drive marketing performance and growth.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in a quantitative field such as Data Analytics, Statistics, Mathematics, Computer Science, or a related field.

Experience: 5+ years of work experience with 3+ years of experience as a Data Analyst, preferably in an e-commerce or related industry.

Required Skills:

• Proficiency in using Python and SQL to query data, generate visualizations, and run statistical analysis.
• Hands-on experience with Google Analytics, Google Tag Manager, and marketing automation platforms.
• Strong understanding of A/B testing methodologies and experimentation frameworks.
• Ability to translate complex data into clear, actionable insights for stakeholders.

Preferred Skills:

• Experience with Tableau, Looker, or Google Data Studio.
• Knowledge of marketing funnel optimization and customer lifecycle analysis.

ASSUMPTION: Candidates with a strong background in data analysis and marketing will be well-suited for this role. Familiarity with e-commerce specific challenges and opportunities is a plus.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Analyst role in e-commerce with 5-10 years of experience)

Benefits:

• Opportunities to grow within the company
• Generous compensation and employer-paid benefits
• Annual wellness and professional development stipend
• High-caliber and supportive team with proven results
• Perks of getting lots of clothing!

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, specifically e-commerce and promotional products

Company Size: Small (11-50 employees), which means a more intimate work environment with opportunities for close collaboration and growth

Founded: Over a decade ago, with a clear mission to use technology to combine an unparalleled level of customer service with the fastest delivery in the blank apparel industry

Company Description:

• Jiffy.com is the #1 US online reseller of blank imprintable clothing
• Focuses on providing superior value and customer service to help millions of creators, makers, and entrepreneurs bring their ideas to life
• Offers a wide range of products and materials to express customers' craft and grow their own businesses

Company Specialties:

• E-commerce
• Promotional Products
• Apparel and Fashion

Company Website: http://jiffy.com

ASSUMPTION: Jiffy's focus on customer service and fast delivery sets it apart in the competitive e-commerce landscape, providing opportunities for innovative marketing strategies.

📊 Role Analysis

Career Level: Mid-Senior Level, with opportunities for growth within the company

Reporting Structure: This role reports directly to the Marketing Director and works closely with marketing, product, and analytics teams

Work Arrangement: Remote (Telecommute), with opportunities for collaboration and communication with team members across different time zones

Growth Opportunities:

• Potential advancement to a Marketing Manager or Director role as the company grows
• Expansion of responsibilities to include team management and mentoring
• Opportunities to work on diverse projects and gain experience in various aspects of marketing

ASSUMPTION: This role offers a high level of responsibility and the opportunity to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): United States (Remote)

Geographic Context:

• Working remotely allows for flexibility in location and time zone
• Opportunities to collaborate with team members across different regions
• Access to a diverse customer base and market insights

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the HR team to discuss qualifications and fit
• Technical interview with the Marketing Director to assess data analysis and marketing skills
• Final interview with the CEO to discuss company culture and long-term goals

Key Assessment Areas:

• Data analysis and interpretation skills
• Marketing acumen and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant data analysis and marketing experience in your resume
• Tailor your cover letter to demonstrate your understanding of Jiffy's mission and values
• Prepare examples of your data analysis work and be ready to discuss your approach to marketing challenges
• Research Jiffy's industry and competitors to show your knowledge of the market landscape

ATS Keywords: Python, SQL, Google Analytics, Google Tag Manager, Marketing Automation, A/B Testing, Data Analysis, Marketing Performance, Customer Segmentation, Attribution Models, Experimentation

ASSUMPTION: The interview process may vary depending on the company's current hiring needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Python
• SQL
• Google Analytics
• Google Tag Manager
• Marketing automation platforms (e.g., HubSpot, Marketo, or similar)
• Tableau, Looker, or Google Data Studio (preferred)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Growth-oriented

Work Style:

• Self-motivated and independent
• Strong communication and collaboration skills
• Adaptable and open to feedback
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you approach analyzing and interpreting complex data to drive marketing decisions?
• Can you provide an example of a successful marketing campaign you've worked on, and how you measured its performance?
• How do you stay organized and manage your time when working remotely?

ASSUMPTION: Candidates who align with Jiffy's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• Balancing data analysis and marketing responsibilities may be challenging at times
• Keeping up with the fast-paced e-commerce industry and its constant changes
• Managing multiple projects and priorities simultaneously

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Analyst or Marketing Data Analyst position in other e-commerce or retail companies
• However, Jiffy's focus on customer service and fast delivery sets it apart and offers unique opportunities for innovative marketing strategies
• Career paths may include advancement to a Marketing Manager or Director role, as well as opportunities to work on diverse projects and gain experience in various aspects of marketing

ASSUMPTION: While this role shares similarities with other marketing analyst positions, the unique aspects of Jiffy's business model and company culture make it a distinct opportunity.

📝 Sample Projects

• Analyzing customer data to identify high-value segments and develop targeted marketing campaigns
• Optimizing marketing attribution models to improve media spend efficiency and maximize ROI
• Designing and executing A/B tests to assess marketing effectiveness and provide actionable recommendations
• Developing and maintaining marketing performance dashboards to enable data-driven decision-making

ASSUMPTION: These projects are representative of the types of tasks and responsibilities a Senior Marketing Analyst at Jiffy might encounter, but the specific focus and priorities may vary depending on the company's current needs and goals.

❓ Key Questions to Ask During Interview

• How does Jiffy differentiate itself from its competitors in the e-commerce landscape?
• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does Jiffy support the growth and development of its employees, particularly in remote work environments?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant data analysis and marketing experience
• Write a cover letter that demonstrates your understanding of Jiffy's mission and values, and how your skills and experience make you a strong fit for this role
• Prepare examples of your data analysis work and be ready to discuss your approach to marketing challenges during the interview process
• Follow up with the HR team one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.