Senior Marketing Analyst (E-commerce)

📌 Core Information

🔹 Job Title: Senior Marketing Analyst (E-commerce)

🔹 Company: Jiffy

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Analyzing marketing performance to optimize acquisition strategies and improve key metrics
• Developing and maintaining marketing performance dashboards
• Enhancing customer segmentation and targeting
• Refining marketing attribution models
• Leading A/B testing and experimentation
• Collaborating with cross-functional teams to integrate insights into decision-making

ASSUMPTION: This role requires a strong background in data analysis and marketing to drive informed decision-making and improve overall marketing efficiency.

📋 Key Responsibilities

✅ Measure and optimize marketing performance by analyzing campaign data across paid and organic channels to uncover opportunities to improve CAC, ROAS, conversion rates, and CLTV.

✅ Develop and maintain marketing performance dashboards using tools like Tableau, Looker, or Google Data Studio to enable data-driven decision-making.

✅ Enhance customer segmentation and targeting by leveraging data to define high-value customer segments and work with marketing to develop tailored acquisition and retention strategies.

✅ Refine marketing attribution by building and implementing attribution models to assess the impact of different marketing channels and optimize media spend.

✅ Lead A/B testing and experimentation by designing and executing A/B tests to assess marketing effectiveness and provide actionable recommendations.

✅ Collaborate with cross-functional teams by working closely with marketing, product, and analytics teams to ensure insights are integrated into decision-making.

ASSUMPTION: This role requires a high level of independence and the ability to work effectively with various teams to drive data-driven marketing strategies.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in a quantitative field such as Data Analytics, Statistics, Mathematics, Computer Science, or a related field.

Experience: 5+ years of work experience, with 3+ years of experience as a Data Analyst, preferably in an e-commerce or related industry.

Required Skills:

• Proficiency in using Python and SQL to query data, generate visualizations, and run statistical analysis.
• 5-7+ years of experience in marketing analytics, preferably in e-commerce.
• Hands-on experience with Google Analytics, Google Tag Manager, and marketing automation platforms.
• Strong understanding of A/B testing methodologies and experimentation frameworks.
• Ability to translate complex data into clear, actionable insights for stakeholders.

Preferred Skills:

• Experience with Tableau, Looker, or Google Data Studio.
• Knowledge of the fashion or e-commerce industry.

ASSUMPTION: Candidates with a strong background in data analysis and marketing, as well as experience with relevant tools and industries, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Analyst role in e-commerce with 5-10 years of experience)

Benefits:

• Opportunities to grow within the company
• Generous compensation and employer-paid benefits
• Annual wellness and professional development stipend
• High-caliber and supportive team with proven results
• Perks of getting lots of clothing!

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, specifically focused on blank imprintable clothing for creators, makers, and entrepreneurs.

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team environment with opportunities for growth)

Founded: Over a decade ago, with a clear mission to use technology to combine an unparalleled level of customer service with the fastest delivery in the blank apparel industry.

Company Description:

• Jiffy.com is the #1 US online reseller of blank imprintable clothing.
• Their mission is to help millions of creators, makers, and entrepreneurs bring their ideas to life with quality products and materials.
• They focus on providing superior value and customer service.

Company Specialties:

• E-commerce
• Promotional Products
• Apparel and Fashion

Company Website: http://jiffy.com

ASSUMPTION: Jiffy's focus on customer service and fast delivery sets it apart in the competitive e-commerce landscape, offering applicants a unique opportunity to contribute to a customer-centric environment.

📊 Role Analysis

Career Level: Senior level, with opportunities for growth and leadership within the marketing analytics team.

Reporting Structure: This role reports directly to the Director of Marketing and works closely with marketing, product, and analytics teams.

Work Arrangement: Remote work with flexible scheduling, allowing for a healthy work-life balance.

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows.
• Opportunities to expand responsibilities and take on more strategic initiatives as the company scales.
• Possibility to transition into a management role or take on additional responsibilities within the marketing or analytics departments.

ASSUMPTION: This role offers a high degree of autonomy and the potential for growth, making it an attractive opportunity for experienced marketing analysts looking to make a significant impact.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office required.

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a large and diverse market for e-commerce businesses, providing ample opportunities for growth and innovation.
• Remote work allows for a flexible and inclusive work environment, enabling applicants from various backgrounds and locations to apply.
• The United States has a well-established e-commerce industry, with a strong focus on data-driven decision-making and marketing analytics.

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance.

ASSUMPTION: The remote work environment and flexible scheduling offered by Jiffy make this role an attractive opportunity for applicants seeking a work-life balance and the ability to work from anywhere.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager to discuss the role and assess cultural fit.
• Technical assessment or case study to evaluate data analysis and problem-solving skills.
• Final interview with the marketing team to discuss the role's fit within the broader marketing strategy and team dynamics.

Key Assessment Areas:

• Data analysis and problem-solving skills
• Marketing analytics knowledge and experience
• Communication and presentation skills
• Cultural fit and alignment with Jiffy's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on data analysis, marketing analytics, and e-commerce.
• Prepare for the technical assessment or case study by brushing up on your data analysis skills and familiarizing yourself with relevant marketing analytics tools.
• Research Jiffy's mission, values, and company culture to demonstrate your enthusiasm and alignment during the interview process.

ATS Keywords: Marketing Analytics, Data Analysis, E-commerce, Python, SQL, Google Analytics, Google Tag Manager, A/B Testing, Attribution Modeling, Customer Segmentation, Marketing Performance

ASSUMPTION: Applicants should tailor their application materials and preparation to highlight their relevant experience and skills, with a focus on data analysis, marketing analytics, and e-commerce, to increase their chances of success in the interview process.

🛠️ Tools & Technologies

• Python
• SQL
• Google Analytics
• Google Tag Manager
• Marketing automation platforms (e.g., HubSpot, Marketo, or Pardot)
• Tableau, Looker, or Google Data Studio (preferred)

ASSUMPTION: Familiarity with these tools and technologies will be essential for success in this role, as they are used to analyze data, generate visualizations, and create marketing performance dashboards.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Data-driven decision-making
• Transparency and open communication

Work Style:

• Remote work with flexible scheduling
• Data-driven and analytical approach to problem-solving
• Strong communication and collaboration skills
• Ability to work independently and take initiative
• Adaptability and willingness to learn and grow

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working independently and taking initiative on projects?
• Do you have a strong background in data analysis and marketing, with experience using relevant tools and technologies?
• Are you passionate about helping creators, makers, and entrepreneurs bring their ideas to life through quality products and materials?

ASSUMPTION: Applicants should assess their alignment with Jiffy's company values and work style to ensure a strong cultural fit and increased likelihood of success in the role.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining productivity and staying connected with team members.
• Balancing the demands of marketing analytics with the need to collaborate effectively with cross-functional teams may require strong communication and time management skills.
• Keeping up with the latest trends and best practices in marketing analytics may require continuous learning and professional development.
• Managing expectations and priorities across multiple teams and stakeholders may require strong project management skills.

ASSUMPTION: Applicants should be aware of these potential challenges and consider how their skills and experiences may help them overcome these obstacles in the role.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Analyst roles, this position offers a higher degree of autonomy and the potential for growth within a small to mid-sized company.
• In the e-commerce industry, this role focuses specifically on blank imprintable clothing, offering applicants a unique opportunity to work in a niche market with a strong focus on customer service and fast delivery.
• Career paths for this role may include transitioning into a management role or taking on additional responsibilities within the marketing or analytics departments as the company grows.

ASSUMPTION: Applicants should consider how this role compares to other opportunities in the marketing analytics field and assess whether the unique aspects of this position align with their career goals and interests.

📝 Sample Projects

• Developing and implementing a new attribution model to optimize media spend and improve ROAS for paid advertising campaigns.
• Analyzing customer segmentation data to identify high-value customer segments and develop tailored acquisition and retention strategies.
• Designing and executing A/B tests to assess the effectiveness of marketing campaigns and provide actionable recommendations for optimization.

ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and provide examples of how they have driven data-driven marketing strategies in previous roles.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy and team dynamics at Jiffy?
• What are the biggest challenges facing the marketing analytics team, and how can this role help address them?
• How does Jiffy support the professional development and growth of its marketing analytics team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Jiffy measure the success of its marketing analytics team, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and gain a better understanding of the company's marketing analytics team and broader strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on data analysis, marketing analytics, and e-commerce.
• Prepare for the technical assessment or case study by brushing up on your data analysis skills and familiarizing yourself with relevant marketing analytics tools.
• Research Jiffy's mission, values, and company culture to demonstrate your enthusiasm and alignment during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.