📌 Core Information
🔹 Job Title: Senior Marketing Analyst
🔹 Company: Rockstar
🔹 Location: Sandy Springs, Georgia, United States
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Remote work is not specified)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing digital advertising campaigns across various platforms
- Developing and maintaining data visualizations for campaign performance monitoring
- Conducting deep-dives into campaign data to drive incremental sales growth
- Collaborating with management and external project managers to create consumer content and digital experiences
- Working closely with the founder and head of Marketing for high visibility and growth opportunities
ASSUMPTION: This role requires a balance of analytical and creative skills, with a focus on data-driven decision making to drive sales growth for clients.
📋 Key Responsibilities
✅ Create, manage, and optimize digital advertising campaigns across paid search, display, and programmatic platforms
✅ Develop and maintain data visualizations to monitor campaign performance, detect anomalies, and troubleshoot potential pitfalls
✅ Conduct deep-dives into campaign data to build hypotheses and recommendations for incremental sales growth
✅ Craft advertising budgets and campaign phasing schedules with senior management to ensure clients reach their sales goals while maintaining profitability
✅ Work with Strategy Analysts and Managers to provide sales forecasts and communicate campaign performance to key stakeholders
✅ Draft copy and consumer content for client-facing websites, landing pages, or email campaigns
✅ Interface with clients to communicate deadlines and expectations
ASSUMPTION: This role involves a mix of independent work and collaboration with various teams to deliver results for clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a closely related major
Experience: 2-5 years of experience managing PPC and display ad campaigns to drive brand awareness and sales conversions
Required Skills:
- Strong quantitative and analytical skills
- Proficiency in marketing data analysis with Excel
- Proficiency with SQL
- Excellent written and oral communication skills
- Proactive team player with leadership responsibilities
Preferred Skills:
- Experience actively managing campaigns on the Amazon Advertising, Google AdWords, and/or Facebook Ads platforms
- Proficiency in graphic design with Adobe Photoshop and Illustrator
- Proficiency editing video with Final Cut Pro or Adobe Premiere Pro
ASSUMPTION: Candidates with experience in e-commerce and a strong understanding of digital advertising platforms will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Senior Marketing Analyst role with 2-5 years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time, 40 hours per week (Flexible hours may be available based on team needs and performance)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The company operates in the philanthropic fundraising services industry, focusing on using music to educate underprivileged children and creating grant and scholarship programs for youth and young adults.
Company Size: Rockstar is a small company with 2-10 employees, providing a close-knit work environment with high visibility and growth opportunities.
Founded: The company was founded in 2014 by entrepreneur Eddie Phanichkul and is based in San Diego, CA.
Company Description:
- Rockstar Art & Science Education Advancement Foundation is a future 501(c)(3) nonprofit corporation
- The company's immediate mission is to use music to educate underprivileged children
- The company's secondary mission is to create grant and scholarship programs for youth and young adults
Company Specialties:
- Nonprofit
- Business Development
- Music
- Science
Company Website: http://www.rockstarfoundation.org
ASSUMPTION: While the company's primary focus is on philanthropic efforts, this role is part of the marketing team and will be focused on driving sales growth for clients.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital advertising and marketing analytics.
Reporting Structure: The Senior Marketing Analyst will report directly to the head of Marketing and work closely with the founder, Elaine Kwon.
Work Arrangement: This role is on-site, with the possibility of flexible hours based on team needs and performance.
Growth Opportunities:
- High visibility and potential for growth within the marketing team
- Opportunities to work closely with the founder and head of Marketing
- Potential to expand responsibilities based on performance and company growth
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in the nonprofit sector while driving sales growth for clients.
🌍 Location & Work Environment
Office Type: On-site, with a close-knit team environment
Office Location(s): Sandy Springs, Georgia
Geographic Context:
- Sandy Springs is a suburb of Atlanta, Georgia
- The area offers a mix of urban and suburban living, with easy access to outdoor activities and cultural attractions
- Georgia has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, 40 hours per week (Flexible hours may be available based on team needs and performance)
ASSUMPTION: The on-site work arrangement may change in the future, as the company's needs and the candidate's preferences evolve.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the head of Marketing
- In-person or virtual interview with the founder, Elaine Kwon, and the head of Marketing
- Final decision and offer
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Creativity and innovation
- Adaptability and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your experience with digital advertising and marketing analytics
- Prepare examples of your work, such as campaign performance reports or data visualizations
- Research the company and its mission to demonstrate your fit and enthusiasm for the role
ATS Keywords: Digital Advertising, Campaign Management, PPC, Display Ads, SQL, Excel, Data Analysis, Marketing Analytics, Sales Growth, Client Communication, Budget Management, Performance Reporting, Sales Forecasting, Data Visualization
ASSUMPTION: The application process may vary depending on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Google AdWords
- Meta (formerly Facebook Ads)
- Amazon Ads/DSP
- SQL
- Excel
- Adobe Photoshop
- Adobe Illustrator
- Final Cut Pro or Adobe Premiere Pro
ASSUMPTION: The tools and technologies required for this role may evolve as the company and its clients grow and change.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Empowerment
Work Style:
- Close-knit team environment
- Data-driven decision making
- Flexible hours and work arrangements
- Opportunities for growth and development
Self-Assessment Questions:
- How do you align with the company's values of innovation and excellence?
- How comfortable are you working in a close-knit team environment and collaborating with various teams?
- How do you approach data-driven decision making, and how have you used data to drive results in previous roles?
ASSUMPTION: Candidates who are passionate about the company's mission and demonstrate a strong fit with its values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Working in a small company with limited resources may require wearing multiple hats and taking on additional responsibilities
- The role may involve working with clients in various industries, requiring adaptability and quick learning
- The on-site work arrangement may require commuting to the office, which could be challenging for some candidates
- The company's focus on philanthropic efforts may require candidates to be passionate about its mission and willing to contribute to its cause
ASSUMPTION: Candidates who are adaptable, resourceful, and passionate about the company's mission will be well-equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Analyst position in a digital marketing agency, but with a focus on driving sales growth for clients in various industries
- The role offers a unique opportunity to work in the nonprofit sector while gaining experience in digital advertising and marketing analytics
- Career paths for this role may include advancement to a Marketing Manager or Director position, or transitioning to a similar role in a larger company
ASSUMPTION: Candidates who are interested in the nonprofit sector and eager to gain experience in digital advertising and marketing analytics will find this role appealing.
📝 Sample Projects
- Developing and implementing a digital advertising campaign for a fashion brand to drive sales growth on Amazon
- Creating data visualizations to monitor the performance of a beauty product's advertising campaign on Meta
- Conducting a deep-dive into the campaign data for a consumable product to identify opportunities for incremental sales growth
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Senior Marketing Analyst may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in a small company with limited resources?
- How does the company measure the success of its digital advertising campaigns, and how does this role contribute to that measurement?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and its culture, as well as to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with digital advertising and marketing analytics
- Prepare examples of your work, such as campaign performance reports or data visualizations
- Research the company and its mission to demonstrate your fit and enthusiasm for the role
- Follow up with the company within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
