Senior Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Marketing Analyst

🔹 Company: Siege Media

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving strategic decisions through advanced analytics
• Collaborating with cross-functional teams to optimize content and SEO strategies
• Developing and refining performance dashboards and attribution models
• Identifying growth opportunities and presenting actionable insights to clients and stakeholders
• Fostering data literacy through training sessions and thought leadership

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and collaboratively.

📋 Key Responsibilities

Analytics & Reporting:

• Conduct end-to-end reviews of client analytics stacks and implement best practices
• Create user-friendly, real-time dashboards that connect SEO/content performance to business goals
• Continuously refine reporting frameworks to provide actionable insights

Data Analysis & Modeling:

• Use data modeling to recommend editorial strategies that impact conversions and ROI
• Implement and refine multi-touch attribution models to measure service impact on client revenue and conversions
• Leverage historical data to forecast traffic and revenue trends for clients

Collaboration & Thought Leadership:

• Collaborate with content and SEO teams to identify high-value keywords, content gaps, and campaign opportunities
• Present clear, compelling ROI narratives to clients and internal stakeholders
• Serve as a key thought leader, producing insights or white papers that underscore the agency's data-driven approach

ATTRIBUTION: These responsibilities align with the role's focus on using data to drive strategic decisions and improve marketing effectiveness.

🎯 Required Qualifications

Education: University degree (Master's preferred) in marketing, statistics, computer science, economics, or a related field

Experience: 5+ years of progressive experience in digital marketing analytics, with a focus on SEO/content strategies

Required Skills:

• Proficient with Google Analytics (including GA4), Google Tag Manager, and other analytics platforms
• Experience with BI/visualization tools (e.g., Looker Studio, Power BI, Tableau)
• Familiarity with attribution modeling, SQL, or other data manipulation languages
• Solid understanding of SEO metrics and content marketing ROI
• Strong quantitative analysis skills and ability to extract actionable insights from complex data sets
• Proven track record of working effectively with cross-functional teams, presenting insights, and influencing decision-making

Preferred Skills:

• Experience with A/B testing and conversion rate optimization
• Familiarity with marketing automation and CRM integrations

ASSUMPTION: Candidates should have a strong analytical background, with a proven track record in digital marketing analytics and a solid understanding of SEO metrics.

💰 Compensation & Benefits

Salary Range: $70,000 - $80,000 USD, depending on experience

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Unlimited PTO and flexible work arrangements
• Remote work equipment allowance
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is competitive for the role and experience level, with benefits that prioritize work-life balance and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Medium (51-200 employees)

Founded: 2012, with a national reach and remote-first culture

Company Description:

• Siege Media helps growing brands scale with SEO, content marketing, and PR
• Named to the Inc. 5000 six years running and one of Inc.'s "Best Places to Work" twice
• 100% remote with a national reach, serving some of the biggest and best brands on the web

Company Specialties:

• SEO and Content Marketing

Company Website: www.siegemedia.com

ASSUMPTION: Siege Media's remote-first culture, national reach, and focus on growing brands make it an attractive option for experienced marketing professionals seeking a dynamic, data-driven work environment.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and leadership within the analytics team

Reporting Structure: Reports directly to the Director of Analytics, collaborating closely with content, SEO, and client success teams

Work Arrangement: Fully remote, with flexible scheduling and unlimited PTO

Growth Opportunities:

• Potential to lead and mentor junior analysts as the team grows
• Chance to shape the agency's analytics capabilities and drive strategic decision-making
• Opportunity to expand skills and expertise in data modeling, attribution, and predictive analytics

ASSUMPTION: This role offers a unique blend of strategic impact, cross-functional collaboration, and growth potential for the right candidate.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement

Office Location(s): Austin, Texas; San Diego, California; New York, New York

Geographic Context:

• Austin, Texas: Known for its vibrant tech industry, live music scene, and outdoor activities
• San Diego, California: Offers a Mediterranean climate, beaches, and a diverse cultural scene
• New York, New York: Provides unparalleled access to global business and cultural opportunities

Work Schedule: Flexible scheduling with core hours between 10 AM - 4 PM CST

ASSUMPTION: Siege Media's remote-first culture allows employees to work from their preferred location, with flexible scheduling that prioritizes work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• Technical assessment and data analysis challenge
• Final interview with the Director of Analytics and other team members
• Background check and offer

Key Assessment Areas:

• Data analysis and problem-solving skills
• Technical proficiency with relevant tools and platforms
• Communication and presentation skills
• Cultural fit and alignment with Siege Media's values

Application Tips:

• Highlight relevant experience and achievements in data analysis, SEO, and content marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the role's requirements
• Prepare for the technical assessment by brushing up on your data analysis skills and familiarizing yourself with the latest tools and trends
• Research Siege Media's company culture and values to demonstrate your fit for the role

ATS Keywords: Senior Marketing Analyst, Digital Marketing Analytics, SEO, Content Marketing, Data Analysis, Attribution Modeling, BI Tools, Google Analytics, Google Tag Manager

ASSUMPTION: Siege Media's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• Google Tag Manager
• Looker Studio
• Power BI
• Tableau
• SQL
• Attribution modeling tools
• SEO tools (e.g., SEMrush, Ahrefs)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Candidates should be proficient in relevant analytics and marketing tools, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Collaboration and transparency
• Continuous learning and improvement
• Work-life balance
• Remote-first culture

Work Style:

• Independent and self-motivated, with strong communication and collaboration skills
• Adaptable and comfortable working in a remote environment
• Results-oriented and focused on driving actionable insights
• Proactive in seeking out new opportunities for growth and improvement

Self-Assessment Questions:

• How do you approach data-driven decision-making, and can you provide an example from a previous role?
• How do you collaborate effectively with remote teams, and what strategies do you use to ensure clear communication and alignment?
• How do you stay up-to-date with the latest trends and tools in digital marketing analytics, and how do you apply this knowledge to your work?

ASSUMPTION: Siege Media's remote-first culture and data-driven approach require candidates who are self-motivated, adaptable, and results-oriented, with strong communication and collaboration skills.

⚠️ Potential Challenges

• Managing multiple client projects and priorities simultaneously
• Keeping up with the latest trends and tools in a rapidly evolving field
• Working effectively in a remote environment, requiring strong self-motivation and time management skills
• Balancing data analysis and reporting responsibilities with strategic decision-making and thought leadership

ASSUMPTION: These challenges require candidates who are organized, proactive, and capable of managing multiple priorities and working independently in a remote setting.

📈 Similar Roles Comparison

• Unlike traditional marketing analyst roles, this position focuses heavily on SEO and content strategies, requiring a strong understanding of these disciplines
• Compared to other senior-level roles, this position offers a unique blend of strategic impact, cross-functional collaboration, and growth potential
• Career path comparison: This role can serve as a stepping stone to leadership positions within the analytics team or broader marketing and strategy roles

ASSUMPTION: Candidates should have a strong background in digital marketing analytics, with a focus on SEO and content strategies, and be interested in a role that combines strategic impact with cross-functional collaboration and growth opportunities.

📝 Sample Projects

• Developing a comprehensive analytics audit and optimization plan for a major e-commerce client
• Creating a real-time dashboard that tracks key performance indicators (KPIs) and connects SEO/content performance to business goals
• Implementing and refining a multi-touch attribution model to measure the impact of Siege Media's services on client revenue and conversions

ASSUMPTION: These sample projects demonstrate the role's focus on data-driven decision-making, strategic impact, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does the analytics team collaborate with content and SEO teams to identify growth opportunities and optimize strategies?
• What are the most challenging aspects of working in a remote environment, and how does Siege Media support its remote team members?
• How does the company approach professional development and growth opportunities for its analytics team members?
• What are the key priorities for this role in the first 30-60-90 days, and how will my success be measured?
• How does Siege Media balance data-driven decision-making with creativity and innovation in its marketing strategies?

ASSUMPTION: These questions help candidates better understand the role's responsibilities, work environment, and growth opportunities, as well as Siege Media's culture and approach to data-driven marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Senior Marketing Analyst - Siege Media
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the role
• Prepare for the technical assessment by brushing up on your data analysis skills and familiarizing yourself with the latest tools and trends
• Research Siege Media's company culture and values to demonstrate your fit for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.