Senior Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Marketing Analyst

🔹 Company: T-Mobile

🔹 Location: Bellevue, WA; Overland Park, KS; Irvine, CA

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: 2025-05-29

🔹 Experience Level: Mid-Senior Level (5+ years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Own end-to-end reporting and performance analysis across the marketing funnel
• Develop and maintain dashboards and scorecards tracking campaign KPIs, channel performance, and customer journeys
• Identify and investigate traffic sources, volume, and drivers across multiple sales channels and brand touchpoints
• Collaborate with cross-functional teams to provide actionable insights that optimize targeting, creative, and channel mix
• Support marketing testing efforts and deliver compelling storytelling through data to stakeholders

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Own end-to-end reporting and performance analysis across the marketing funnel

✅ Develop and maintain dashboards and scorecards tracking campaign KPIs, channel performance, and customer journeys

✅ Identify and investigate traffic sources, volume, and drivers across multiple sales channels and brand touchpoints

✅ Collaborate with media, business analysis, insights, and media analytics teams to provide actionable insights that optimize targeting, creative, and channel mix

✅ Support marketing testing efforts by designing test frameworks, interpreting results, and translating findings into recommendations

✅ Deliver compelling storytelling through data that highlights marketing effectiveness to both marketing leaders and cross-functional stakeholders

✅ Collate campaign results and present to key stakeholders within the business, delivering insights back through storytelling, along with recommendations for future optimization

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to translate complex data into clear, impactful insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field

Experience: 5+ years in marketing analytics, media measurement, or performance marketing roles—preferably in fast-paced or high-growth environments

Required Skills:

• Deep expertise in campaign analysis, attribution models, and funnel diagnostics across multiple channels (digital, social, email, search, etc.)
• Proficiency in tools such as SQL, Excel, Tableau/Looker, Google Analytics, Adobe Analytics, and/or marketing attribution platforms
• Strong business acumen and the ability to turn complex data into clear, impactful insights
• Excellent communication skills with the ability to influence decisions and explain data to non-technical audiences
• Experience working cross-functionally with marketers, product teams, and data engineers

Preferred Skills:

• Experience with data visualization tools
• Familiarity with marketing automation platforms

ASSUMPTION: Candidates should have a strong foundation in marketing analytics and be comfortable working with large datasets.

💰 Compensation & Benefits

Salary Range: $96,700 - $174,400 (base pay range)

Corporate Bonus Target: 20%

Benefits:

• Medical, dental, and vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants and purchase plan
• Paid time off and holidays
• Paid parental and family leave
• Family building benefits, back-up care, and enhanced family support
• Childcare subsidy and tuition assistance
• Short- and long-term disability, voluntary AD&D coverage, and other voluntary insurance options
• Mobile service and home internet discounts, pet insurance, and commuter programs

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is the general base pay range for a successful candidate in the role. The actual starting pay will vary within this range based on factors such as work location, qualifications, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 10,001+ employees (Enterprise)

Founded: 1990 (as a subsidiary of Dobson Communications Corporation)

Company Description:

• T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network
• T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience, and undisputable drive for disruption that creates competition and innovation in wireless and beyond
• Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile

Company Specialties:

• IoT
• Retail
• 5G for All
• Future of 5G
• Business Sales
• Customer Care
• Business Wireless
• Consumer Wireless
• Technology
• Internships & Returnships
• DE&I
• Benefits & Perks

Company Website: https://www.t-mobile.com/

ASSUMPTION: T-Mobile is a large, established company with a strong focus on innovation and customer experience.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: This role reports directly to the Senior Manager, Marketing Analytics

Work Arrangement: Hybrid (3 days in office per week)

Growth Opportunities:

• Potential career progression into management or senior leadership roles within the marketing analytics team
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business
• Access to professional development resources and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibility over time.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in office per week)

Office Location(s): Bellevue, WA; Overland Park, KS; Irvine, CA

Geographic Context:

• Bellevue, WA: A suburb of Seattle, with a mix of urban and suburban environments, known for its tech industry and outdoor recreation opportunities
• Overland Park, KS: A suburb of Kansas City, with a mix of urban and suburban environments, known for its parks and family-friendly neighborhoods
• Irvine, CA: A city in Orange County, CA, with a mix of urban and suburban environments, known for its parks, outdoor activities, and beaches

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site or virtual interview with the marketing analytics team
• Final interview with the senior manager or director
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Collaboration and teamwork skills
• Cultural fit and alignment with T-Mobile's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills
• Prepare examples of your past work that demonstrate your analytical skills and ability to translate data into insights
• Research T-Mobile's company culture and be prepared to discuss how your values align with the company's
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Marketing Analytics, Campaign Analysis, Attribution Models, Funnel Diagnostics, SQL, Excel, Tableau, Google Analytics, Adobe Analytics, Marketing Attribution, Data Storytelling, Cross-functional Collaboration, Business Acumen

ASSUMPTION: T-Mobile uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application get noticed.

🛠️ Tools & Technologies

• SQL
• Excel
• Tableau/Looker
• Google Analytics
• Adobe Analytics
• Marketing attribution platforms
• Data visualization tools (e.g., Power BI, Qlik)
• Marketing automation platforms (e.g., Marketo, Pardot)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as T-Mobile provides training and resources to help employees develop their skills.

👔 Cultural Fit Considerations

Company Values:

• Un-carrier Spirit: We challenge the status quo and never stop pushing forward
• Always Be Kind: We treat our customers, employees, and partners the way we'd like to be treated
• In It Together: We succeed when we support and celebrate each other's wins
• Never Stop Learning: We embrace continuous learning and growth
• Think Big: We think beyond conventional boundaries to deliver innovative solutions

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you embrace a challenge to the status quo and continuously seek innovative solutions?
• Are you comfortable working in a fast-paced, collaborative environment and balancing multiple priorities?
• Do you have a strong customer focus and a passion for delivering exceptional experiences?
• Are you committed to continuous learning and professional development?

ASSUMPTION: T-Mobile values candidates who are passionate about their work, embrace a challenge, and are committed to continuous learning and growth.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• Collaborating with cross-functional teams may require strong communication and project management skills
• Analyzing large datasets may require strong analytical skills and attention to detail
• Working in a hybrid environment may require effective time management and self-motivation

ASSUMPTION: These challenges can be overcome with the right skills, mindset, and support from the team.

📈 Similar Roles Comparison

• Compared to other marketing analytics roles, this position offers a unique blend of strategic and tactical responsibilities, with a strong focus on driving marketing impact through data-driven insights
• T-Mobile's industry-specific context requires a strong understanding of the telecommunications landscape and customer behavior
• Career path comparison: This role offers potential progression into management or senior leadership positions within the marketing analytics team, with opportunities to expand skills and take on more responsibility over time

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on driving marketing impact through data-driven insights.

📝 Sample Projects

• Developing a comprehensive dashboard to track campaign performance and customer journeys across multiple channels
• Conducting a thorough analysis of traffic sources and drivers to optimize marketing spend and improve ROI
• Designing and executing A/B tests to evaluate the impact of creative and channel mix on campaign performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing analytics team?
• How does this role collaborate with other marketing teams and stakeholders within the organization?
• What are the biggest challenges facing the marketing analytics team currently, and how can this role help address them?
• What opportunities are there for professional development and growth within this role and the marketing analytics team?
• How does T-Mobile support work-life balance for its employees, particularly in a hybrid work environment?

ASSUMPTION: Asking these questions can help you better understand the role, team dynamics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills
• Prepare examples of your past work that demonstrate your analytical skills and ability to translate data into insights
• Research T-Mobile's company culture and be prepared to discuss how your values align with the company's
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.