Key aspects of this role include:
- Driving performance marketing success for Wayfair Canada
- Owning marketing performance narrative and delivering actionable insights
- Steering strategic planning process and multi-channel marketing strategies
- Collaborating with marketing channel teams and brand finance
- Managing complex multi-channel projects and ensuring scalability
*ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced, ambiguous environment.*
📋 Key Responsibilities
- Marketing Performance:
- Own marketing performance narrative and formal reporting
- Execute deep-dive investigations across channels in partnership with marketing channel teams
- Deliver actionable insights to department leadership
- Channel Effectiveness:
- Serve as strategic thought partner to marketing channel teams
- Hold individual channels accountable for test rigor and business results
- Draw connections across channel roadmaps to improve overall customer experience
- Strategic Planning:
- Drive ad spend forecasting process with channel leads and ladder up into broader quarterly P&L process
- Monitor and manage performance metrics against the forecast intra-quarter
- Strategic Projects:
- Support investigation into cross-channel levers to improve customer growth and health
- Serve as project manager for complex multi-channel projects, ensuring scalability, sustainability, knowledge-sharing, and impactful results
*ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.*
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 3+ years in a performance marketing role
- Required Skills:
- Strong analytical skills with experience using tools such as SQL and Looker
- Experience developing roadmaps and informing marketing strategies
- Highly organized with the ability to manage multiple projects simultaneously
- Strong verbal and written communication skills, with an ability to tailor updates to the appropriate audience
- Entrepreneurial mindset with a dynamic bias for action
- Preferred Skills:
- Experience working in a retail or e-commerce environment
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
*ASSUMPTION: Candidates with experience in e-commerce or retail may have an advantage in this role.*
💰 Compensation & Benefits
- Salary Range: $85,000 - $120,000 per year (Based on industry standards for mid-senior level marketing roles in Boston)
- Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching
- Generous PTO and holiday schedule
- Employee discounts on Wayfair products
- Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely on Fridays
*ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.*
📌 Applicant Insights
🔍 Company Context
- Industry: Retail (E-commerce)
- Company Size: 10,001+ employees
- Founded: 2002
- Company Description: Wayfair is the destination for all things home, helping everyone, anywhere create their feeling of home. With expert customer service, a wide selection of items, and tools that make the shopping process easier, Wayfair gives everyone the power to create spaces that are just right for them.
- Company Specialties: E-commerce, technology, online retail, internet marketing, software engineering, customer service, sales, inbound sales, interior design, engineering, talent acquisition, and analytics
📊 Role Analysis
- Career Level: Mid-Senior Level
- Reporting Structure: Reports directly to the CMO of Wayfair Canada
- Work Arrangement: Hybrid (In-office: Monday-Thursday, WFH: Friday)
- Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and gain exposure to senior leadership
*ASSUMPTION: This role offers significant growth potential for the right candidate.*
🌍 Location & Work Environment
- Office Type: Hybrid (In-office: Monday-Thursday, WFH: Friday)
- Office Location(s): 4 Copley Place - Floor 7, Boston, MA 02116, US
- Geographic Context: Boston, MA - A major tech hub with a vibrant startup scene and numerous cultural attractions
- Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely on Fridays
*ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.*
💼 Interview & Application Insights
- Typical Process: Phone screen → Take-home assignment → On-site interviews → Final decision
- Key Assessment Areas: Analytical skills, strategic thinking, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and analytical skills
- Prepare examples of your experience with cross-channel marketing strategies and data-driven decision-making
- Research Wayfair's marketing strategies and be ready to discuss how you can contribute to their success
*ASSUMPTION: Wayfair's interview process is designed to assess both technical skills and cultural fit.*
🛠️ Tools & Technologies
- SQL
- Looker
- Marketing automation tools (e.g., Marketo, HubSpot)
- Microsoft Office Suite
- Google Suite
*ASSUMPTION: Familiarity with these tools is essential for success in this role.*
👔 Cultural Fit Considerations
- Company Values: Customer Obsessed, Innovative, Collaborative, Data-Driven, and Gritty
- Work Style: Fast-paced, dynamic, and entrepreneurial
- Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you used data to drive a marketing strategy?
- How do you approach working in a fast-paced, ambiguous environment?
*ASSUMPTION: Candidates who align with Wayfair's values and work style will be a good fit for this role.*
⚠️ Potential Challenges
- Balancing multiple projects and priorities
- Working in a fast-paced, ambiguous environment
- Collaborating with cross-functional teams and managing stakeholder expectations
*ASSUMPTION: These challenges can be overcome by strong project management skills, excellent communication, and a dynamic bias for action.*
📈 Similar Roles Comparison
- Senior Marketing Analyst (Wayfair): Owns marketing performance narrative, drives strategic planning, and supports complex multi-channel projects
- Senior Marketing Analyst (Other Companies): May focus more on data analysis and reporting, with less emphasis on strategic planning and project management
*ASSUMPTION: This role at Wayfair offers a unique blend of analytical, strategic, and project management responsibilities.*
📝 Sample Projects
- Developing a cross-channel marketing strategy to improve customer acquisition and retention
- Conducting a comprehensive analysis of marketing channel performance and providing data-driven recommendations
- Managing a multi-channel marketing campaign from start to finish, including planning, execution, and optimization
*ASSUMPTION: These projects are representative of the types of initiatives the Senior Marketing Analyst may work on at Wayfair.*
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the most pressing challenges facing the marketing department, and how can this role help address them?
- How does Wayfair support the professional development and growth of its marketing analysts?
- What is the company's approach to cross-channel marketing, and how does this role contribute to that strategy?
*ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's marketing strategy.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.wayfair.com/careers/jobs/7962140002?gh_jid=7962140002)
- Customize your resume to highlight relevant marketing and analytical skills
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare for interviews by researching Wayfair's marketing strategies and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
