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Senior Marketing Analyst (Marketing Analytics)

Thomson Reuters
Full-time
On-site
Hyderābād, Telangāna, India

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Analyst (Marketing Analytics)

πŸ”Ή Company: Thomson Reuters

πŸ”Ή Location: Hyderabad, Telangana, India

πŸ”Ή Job Type: Full-Time, Hybrid (2 days in office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: Mid-Senior Level (6-8 years)

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing data tools for reporting and investigation
  • Building and maintaining clear, effective dashboards
  • Gathering, cleaning, and validating data from key systems
  • Managing changes to reporting structures and metrics
  • Providing flexible support for cross-functional data requests

ASSUMPTION: This role requires a strong foundation in data analysis and visualization tools, as well as the ability to manage priorities, coordinate with stakeholders, and anticipate relevant business questions.

πŸ“‹ Key Responsibilities

βœ… Partner with Product Marketing and related teams to understand reporting needs and identify actionable insights

βœ… Build and maintain clear, effective dashboards and reporting assets in Tableau

βœ… Gather, clean, and validate data from key systems using SQL, Alteryx, or similar tools

βœ… Manage changes to reporting structures, taxonomies, and metrics in response to evolving business needs

βœ… Investigate and explain trends, anomalies, and performance shifts across relevant data sets

βœ… Provide flexible support for cross-functional data requests that fall outside of core marketing reporting

βœ… Help align reporting logic and definitions across teams and systems

βœ… Translate complex data into clear, meaningful outputs for stakeholders

βœ… Contribute to documentation, quality control, and enablement materials for BI assets

βœ… Shift Timings: 12 PM to 9 PM (IST)

βœ… Work from office for 2 days in a week (Mandatory)

ASSUMPTION: This role requires a proactive approach to working across teams in a complex, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s or master’s degree in data Analytics, Information Systems, Business Intelligence, or a related field.

Experience: 6-8 years of experience in analytics or reporting roles.

Required Skills:

  • Proven experience in analytics or business intelligence, ideally with exposure to marketing, product, or commercial teams
  • Proficiency in Tableau (required) and Alteryx (preferred). Power BI or Adobe Analytics is a plus
  • Strong SQL skills and experience with data validation
  • Familiarity with CRM systems like Salesforce (SFDC) preferred
  • Ability to manage varied requests, shifting priorities, and work independently
  • Strong attention to detail and a methodical approach to solving data issues
  • Comfortable navigating ambiguity and making pragmatic decisions on imperfect information
  • Skilled in communicating technical outputs in a business-friendly format
  • Self-driven, organized, and confident coordinating with cross-functional stakeholders
  • Excellent written and verbal communication skills

Preferred Skills:

  • Experience working in matrixed organizations or across commercial/marketing teams is an advantage

ASSUMPTION: Candidates with experience in marketing, product, or commercial teams will have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated, based on industry standards for mid-senior level marketing analytics roles in Hyderabad)

Benefits:

  • Hybrid Work Model: Adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role)
  • Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities
  • Career Development and Growth: Grow My Way programming and skills-first approach to prepare talent for an AI-enabled future
  • Industry Competitive Benefits: Comprehensive benefit plans including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
  • Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. Stronger Together values
  • Social Impact: Make an impact in your community with the Social Impact Institute, offering employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and ESG initiatives
  • Making a Real-World Impact: One of the few companies globally that helps its customers pursue justice, truth, and transparency

Working Hours: 40 hours per week, with flexible work arrangements including work from anywhere for up to 8 weeks per year

ASSUMPTION: The estimated salary range is based on industry standards for mid-senior level marketing analytics roles in Hyderabad. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development

Company Size: 10,001+ employees (Global, publicly traded)

Founded: 1851 (as Reuters News Agency), 1981 (as Thomson Reuters)

Company Description:

  • Provides trusted content and technology to professionals across legal, tax, accounting, compliance, government, and media
  • Empowers professionals with data, intelligence, and solutions to make informed decisions
  • Helps institutions in their pursuit of justice, truth, and transparency
  • Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news

Company Specialties:

  • Intelligent Information
  • Accounting
  • Legal
  • Tax
  • Media
  • Technology
  • News
  • Audit
  • and Artificial Intelligence

Company Website: tr.com

ASSUMPTION: Thomson Reuters is a large, global organization with a strong reputation in the information and technology industries.

πŸ“Š Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: Reports directly to the Manager, Marketing Business Intelligence

Work Arrangement: Hybrid (2 days in office per week, with flexible work arrangements including work from anywhere for up to 8 weeks per year)

Growth Opportunities:

  • Potential to take on cross-functional data and reporting requests as they arise
  • Opportunities to contribute to documentation, quality control, and enablement materials for BI assets
  • Career development and growth opportunities through the Grow My Way programming and skills-first approach

ASSUMPTION: This role offers opportunities for career growth and development within the marketing analytics function and potentially across other teams within the organization.

🌍 Location & Work Environment

Office Type: Hybrid (2 days in office per week)

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

  • Hyderabad is the capital and largest city of the Indian state of Telangana
  • Known for its historical sites, cultural events, and IT industry
  • Offers a mix of traditional and modern amenities

Work Schedule: Shift Timings: 12 PM to 9 PM (IST)

ASSUMPTION: Hyderabad offers a blend of cultural experiences and modern work environments, making it an attractive location for professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Technical assessment (data analysis and visualization)
  • Behavioral and cultural fit interview
  • Final round with the hiring manager

Key Assessment Areas:

  • Data analysis and visualization skills
  • Problem-solving and critical thinking
  • Communication and presentation skills
  • Cultural fit and team dynamics
  • Adaptability and resilience in a fast-paced environment

Application Tips:

  • Highlight relevant data analysis and visualization projects in your resume
  • Prepare for technical assessment by brushing up on your SQL, Tableau, and Alteryx skills
  • Tailor your resume and cover letter to emphasize your experience with marketing, product, or commercial teams
  • Practice presenting complex data in a clear, concise manner
  • Research Thomson Reuters' values and company culture to demonstrate your fit

ATS Keywords: Marketing Analytics, Data Analysis, Tableau, SQL, Alteryx, CRM, Salesforce, Marketing, Product, Commercial, Reporting, Business Intelligence

ASSUMPTION: The interview process for this role will focus on assessing technical skills, problem-solving abilities, and cultural fit within the marketing analytics team.

πŸ› οΈ Tools & Technologies

  • Tableau
  • Alteryx
  • SQL
  • Salesforce (SFDC)
  • Power BI or Adobe Analytics (optional)

ASSUMPTION: Proficiency in Tableau, Alteryx, and SQL is required for this role, while familiarity with Salesforce and other data visualization tools is preferred.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Obsess over our Customers
  • Compete to Win
  • Challenge (Y)our Thinking
  • Act Fast / Learn Fast
  • Stronger Together

Work Style:

  • Collaborative and cross-functional
  • Fast-paced and dynamic
  • Data-driven and analytical
  • Adaptable and resilient
  • Customer-focused and results-oriented

Self-Assessment Questions:

  • How do you align with Thomson Reuters' values, particularly 'Obsess over our Customers' and 'Stronger Together'?
  • How do you navigate ambiguity and make pragmatic decisions on imperfect information?
  • How do you communicate complex data in a clear, business-friendly format?

ASSUMPTION: Candidates who demonstrate a strong fit with Thomson Reuters' values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

  • Managing varied requests and shifting priorities in a fast-paced environment
  • Navigating ambiguity and making pragmatic decisions on imperfect information
  • Working with stakeholders across different teams and functions
  • Keeping up with evolving business needs and changes in reporting structures
  • Adapting to a hybrid work arrangement and balancing remote and on-site work

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to working across teams.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on marketing analytics and supporting strategy and sales-enablement teams
  • Industry-specific context: Marketing analytics roles may vary depending on the industry and the specific business needs
  • Career path comparison: This role can lead to career growth within marketing analytics or potentially across other teams within the organization

ASSUMPTION: While this role shares similarities with other marketing analytics positions, its focus on strategy and sales-enablement teams sets it apart.

πŸ“ Sample Projects

  • Developing a dashboard to track marketing campaign performance and ROI
  • Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
  • Investigating and explaining anomalies in sales data to inform strategic decision-making

ASSUMPTION: These sample projects illustrate the types of data analysis and visualization tasks required for this role.

❓ Key Questions to Ask During Interview

  • How does this role support the strategy and sales-enablement teams within marketing?
  • What are the most pressing data challenges facing the team currently, and how can this role address them?
  • How does this role collaborate with other teams and functions within the organization?
  • What opportunities are there for career growth and development within this role and the broader marketing analytics function?
  • How does the hybrid work arrangement support work-life balance and collaboration within the team?

ASSUMPTION: Asking these questions will help you better understand the role, the team dynamics, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to emphasize your experience with marketing, product, or commercial teams
  • Prepare for the technical assessment by brushing up on your SQL, Tableau, and Alteryx skills
  • Research Thomson Reuters' values and company culture to demonstrate your fit
  • Follow up with the hiring manager one week after your final interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.