Senior Marketing Analyst (Marketing Analytics)

📌 Core Information

🔹 Job Title: Senior Marketing Analyst (Marketing Analytics)

🔹 Company: Thomson Reuters

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time, Hybrid (2 days in office)

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Mid-Senior Level (6-8 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing data tools for reporting and investigation
• Building and maintaining clear, effective dashboards
• Gathering, cleaning, and validating data from key systems
• Managing changes to reporting structures and metrics
• Providing flexible support for cross-functional data requests

ASSUMPTION: This role requires a strong foundation in data analysis and visualization tools, as well as the ability to manage priorities, coordinate with stakeholders, and anticipate relevant business questions.

📋 Key Responsibilities

✅ Partner with Product Marketing and related teams to understand reporting needs and identify actionable insights

✅ Build and maintain clear, effective dashboards and reporting assets in Tableau

✅ Gather, clean, and validate data from key systems using SQL, Alteryx, or similar tools

✅ Manage changes to reporting structures, taxonomies, and metrics in response to evolving business needs

✅ Investigate and explain trends, anomalies, and performance shifts across relevant data sets

✅ Provide flexible support for cross-functional data requests that fall outside of core marketing reporting

✅ Help align reporting logic and definitions across teams and systems

✅ Translate complex data into clear, meaningful outputs for stakeholders

✅ Contribute to documentation, quality control, and enablement materials for BI assets

✅ Shift Timings: 12 PM to 9 PM (IST)

✅ Work from office for 2 days in a week (Mandatory)

ASSUMPTION: This role requires a proactive approach to working across teams in a complex, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s or master’s degree in data Analytics, Information Systems, Business Intelligence, or a related field.

Experience: 6-8 years of experience in analytics or reporting roles.

Required Skills:

• Proven experience in analytics or business intelligence, ideally with exposure to marketing, product, or commercial teams
• Proficiency in Tableau (required) and Alteryx (preferred). Power BI or Adobe Analytics is a plus
• Strong SQL skills and experience with data validation
• Familiarity with CRM systems like Salesforce (SFDC) preferred
• Ability to manage varied requests, shifting priorities, and work independently
• Strong attention to detail and a methodical approach to solving data issues
• Comfortable navigating ambiguity and making pragmatic decisions on imperfect information
• Skilled in communicating technical outputs in a business-friendly format
• Self-driven, organized, and confident coordinating with cross-functional stakeholders
• Excellent written and verbal communication skills

Preferred Skills:

• Experience working in matrixed organizations or across commercial/marketing teams is an advantage

ASSUMPTION: Candidates with experience in marketing, product, or commercial teams will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated, based on industry standards for mid-senior level marketing analytics roles in Hyderabad)

Benefits:

• Hybrid Work Model: Adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role)
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities
• Career Development and Growth: Grow My Way programming and skills-first approach to prepare talent for an AI-enabled future
• Industry Competitive Benefits: Comprehensive benefit plans including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. Stronger Together values
• Social Impact: Make an impact in your community with the Social Impact Institute, offering employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and ESG initiatives
• Making a Real-World Impact: One of the few companies globally that helps its customers pursue justice, truth, and transparency

Working Hours: 40 hours per week, with flexible work arrangements including work from anywhere for up to 8 weeks per year

ASSUMPTION: The estimated salary range is based on industry standards for mid-senior level marketing analytics roles in Hyderabad. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 10,001+ employees (Global, publicly traded)

Founded: 1851 (as Reuters News Agency), 1981 (as Thomson Reuters)

Company Description:

• Provides trusted content and technology to professionals across legal, tax, accounting, compliance, government, and media
• Empowers professionals with data, intelligence, and solutions to make informed decisions
• Helps institutions in their pursuit of justice, truth, and transparency
• Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news

Company Specialties:

• Intelligent Information
• Accounting
• Legal
• Tax
• Media
• Technology
• News
• Audit
• and Artificial Intelligence

Company Website: tr.com

ASSUMPTION: Thomson Reuters is a large, global organization with a strong reputation in the information and technology industries.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: Reports directly to the Manager, Marketing Business Intelligence

Work Arrangement: Hybrid (2 days in office per week, with flexible work arrangements including work from anywhere for up to 8 weeks per year)

Growth Opportunities:

• Potential to take on cross-functional data and reporting requests as they arise
• Opportunities to contribute to documentation, quality control, and enablement materials for BI assets
• Career development and growth opportunities through the Grow My Way programming and skills-first approach

ASSUMPTION: This role offers opportunities for career growth and development within the marketing analytics function and potentially across other teams within the organization.

🌍 Location & Work Environment

Office Type: Hybrid (2 days in office per week)

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital and largest city of the Indian state of Telangana
• Known for its historical sites, cultural events, and IT industry
• Offers a mix of traditional and modern amenities

Work Schedule: Shift Timings: 12 PM to 9 PM (IST)

ASSUMPTION: Hyderabad offers a blend of cultural experiences and modern work environments, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (data analysis and visualization)
• Behavioral and cultural fit interview
• Final round with the hiring manager

Key Assessment Areas:

• Data analysis and visualization skills
• Problem-solving and critical thinking
• Communication and presentation skills
• Cultural fit and team dynamics
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Highlight relevant data analysis and visualization projects in your resume
• Prepare for technical assessment by brushing up on your SQL, Tableau, and Alteryx skills
• Tailor your resume and cover letter to emphasize your experience with marketing, product, or commercial teams
• Practice presenting complex data in a clear, concise manner
• Research Thomson Reuters' values and company culture to demonstrate your fit

ATS Keywords: Marketing Analytics, Data Analysis, Tableau, SQL, Alteryx, CRM, Salesforce, Marketing, Product, Commercial, Reporting, Business Intelligence

ASSUMPTION: The interview process for this role will focus on assessing technical skills, problem-solving abilities, and cultural fit within the marketing analytics team.

🛠️ Tools & Technologies

• Tableau
• Alteryx
• SQL
• Salesforce (SFDC)
• Power BI or Adobe Analytics (optional)

ASSUMPTION: Proficiency in Tableau, Alteryx, and SQL is required for this role, while familiarity with Salesforce and other data visualization tools is preferred.

👔 Cultural Fit Considerations

Company Values:

• Obsess over our Customers
• Compete to Win
• Challenge (Y)our Thinking
• Act Fast / Learn Fast
• Stronger Together

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Data-driven and analytical
• Adaptable and resilient
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you align with Thomson Reuters' values, particularly 'Obsess over our Customers' and 'Stronger Together'?
• How do you navigate ambiguity and make pragmatic decisions on imperfect information?
• How do you communicate complex data in a clear, business-friendly format?

ASSUMPTION: Candidates who demonstrate a strong fit with Thomson Reuters' values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing varied requests and shifting priorities in a fast-paced environment
• Navigating ambiguity and making pragmatic decisions on imperfect information
• Working with stakeholders across different teams and functions
• Keeping up with evolving business needs and changes in reporting structures
• Adapting to a hybrid work arrangement and balancing remote and on-site work

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to working across teams.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on marketing analytics and supporting strategy and sales-enablement teams
• Industry-specific context: Marketing analytics roles may vary depending on the industry and the specific business needs
• Career path comparison: This role can lead to career growth within marketing analytics or potentially across other teams within the organization

ASSUMPTION: While this role shares similarities with other marketing analytics positions, its focus on strategy and sales-enablement teams sets it apart.

📝 Sample Projects

• Developing a dashboard to track marketing campaign performance and ROI
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Investigating and explaining anomalies in sales data to inform strategic decision-making

ASSUMPTION: These sample projects illustrate the types of data analysis and visualization tasks required for this role.

❓ Key Questions to Ask During Interview

• How does this role support the strategy and sales-enablement teams within marketing?
• What are the most pressing data challenges facing the team currently, and how can this role address them?
• How does this role collaborate with other teams and functions within the organization?
• What opportunities are there for career growth and development within this role and the broader marketing analytics function?
• How does the hybrid work arrangement support work-life balance and collaboration within the team?

ASSUMPTION: Asking these questions will help you better understand the role, the team dynamics, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your experience with marketing, product, or commercial teams
• Prepare for the technical assessment by brushing up on your SQL, Tableau, and Alteryx skills
• Research Thomson Reuters' values and company culture to demonstrate your fit
• Follow up with the hiring manager one week after your final interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.