π Core Information
πΉ Job Title: Senior Marketing Analyst (Marketing Analytics)
πΉ Company: Thomson Reuters
πΉ Location: Hyderabad, Telangana, India
πΉ Job Type: Full-Time, Hybrid (2 days in office)
πΉ Category: Marketing
πΉ Date Posted: May 27, 2025
πΉ Experience Level: Mid-Senior Level (6-8 years)
πΉ Remote Status: On-site (Hybrid)
π Job Overview
Key aspects of this role include:
- Developing data tools for reporting and investigation
- Building and maintaining clear, effective dashboards
- Gathering, cleaning, and validating data from key systems
- Managing changes to reporting structures and metrics
- Providing flexible support for cross-functional data requests
ASSUMPTION: This role requires a strong foundation in data analysis and visualization tools, as well as the ability to manage priorities, coordinate with stakeholders, and anticipate relevant business questions.
π Key Responsibilities
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Partner with Product Marketing and related teams to understand reporting needs and identify actionable insights
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Build and maintain clear, effective dashboards and reporting assets in Tableau
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Gather, clean, and validate data from key systems using SQL, Alteryx, or similar tools
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Manage changes to reporting structures, taxonomies, and metrics in response to evolving business needs
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Investigate and explain trends, anomalies, and performance shifts across relevant data sets
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Provide flexible support for cross-functional data requests that fall outside of core marketing reporting
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Help align reporting logic and definitions across teams and systems
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Translate complex data into clear, meaningful outputs for stakeholders
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Contribute to documentation, quality control, and enablement materials for BI assets
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Shift Timings: 12 PM to 9 PM (IST)
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Work from office for 2 days in a week (Mandatory)
ASSUMPTION: This role requires a proactive approach to working across teams in a complex, fast-paced environment.
π― Required Qualifications
Education: Bachelorβs or masterβs degree in data Analytics, Information Systems, Business Intelligence, or a related field.
Experience: 6-8 years of experience in analytics or reporting roles.
Required Skills:
- Proven experience in analytics or business intelligence, ideally with exposure to marketing, product, or commercial teams
- Proficiency in Tableau (required) and Alteryx (preferred). Power BI or Adobe Analytics is a plus
- Strong SQL skills and experience with data validation
- Familiarity with CRM systems like Salesforce (SFDC) preferred
- Ability to manage varied requests, shifting priorities, and work independently
- Strong attention to detail and a methodical approach to solving data issues
- Comfortable navigating ambiguity and making pragmatic decisions on imperfect information
- Skilled in communicating technical outputs in a business-friendly format
- Self-driven, organized, and confident coordinating with cross-functional stakeholders
- Excellent written and verbal communication skills
Preferred Skills:
- Experience working in matrixed organizations or across commercial/marketing teams is an advantage
ASSUMPTION: Candidates with experience in marketing, product, or commercial teams will have an advantage in this role.
π° Compensation & Benefits
Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated, based on industry standards for mid-senior level marketing analytics roles in Hyderabad)
Benefits:
- Hybrid Work Model: Adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role)
- Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities
- Career Development and Growth: Grow My Way programming and skills-first approach to prepare talent for an AI-enabled future
- Industry Competitive Benefits: Comprehensive benefit plans including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
- Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. Stronger Together values
- Social Impact: Make an impact in your community with the Social Impact Institute, offering employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and ESG initiatives
- Making a Real-World Impact: One of the few companies globally that helps its customers pursue justice, truth, and transparency
Working Hours: 40 hours per week, with flexible work arrangements including work from anywhere for up to 8 weeks per year
ASSUMPTION: The estimated salary range is based on industry standards for mid-senior level marketing analytics roles in Hyderabad. Actual compensation may vary based on experience and qualifications.
π Applicant Insights
π Company Context
Industry: Software Development
Company Size: 10,001+ employees (Global, publicly traded)
Founded: 1851 (as Reuters News Agency), 1981 (as Thomson Reuters)
Company Description:
- Provides trusted content and technology to professionals across legal, tax, accounting, compliance, government, and media
- Empowers professionals with data, intelligence, and solutions to make informed decisions
- Helps institutions in their pursuit of justice, truth, and transparency
- Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
- Audit
- and Artificial Intelligence
Company Website: tr.com
ASSUMPTION: Thomson Reuters is a large, global organization with a strong reputation in the information and technology industries.
π Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: Reports directly to the Manager, Marketing Business Intelligence
Work Arrangement: Hybrid (2 days in office per week, with flexible work arrangements including work from anywhere for up to 8 weeks per year)
Growth Opportunities:
- Potential to take on cross-functional data and reporting requests as they arise
- Opportunities to contribute to documentation, quality control, and enablement materials for BI assets
- Career development and growth opportunities through the Grow My Way programming and skills-first approach
ASSUMPTION: This role offers opportunities for career growth and development within the marketing analytics function and potentially across other teams within the organization.
π Location & Work Environment
Office Type: Hybrid (2 days in office per week)
Office Location(s): Hyderabad, Telangana, India
Geographic Context:
- Hyderabad is the capital and largest city of the Indian state of Telangana
- Known for its historical sites, cultural events, and IT industry
- Offers a mix of traditional and modern amenities
Work Schedule: Shift Timings: 12 PM to 9 PM (IST)
ASSUMPTION: Hyderabad offers a blend of cultural experiences and modern work environments, making it an attractive location for professionals.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (data analysis and visualization)
- Behavioral and cultural fit interview
- Final round with the hiring manager
Key Assessment Areas:
- Data analysis and visualization skills
- Problem-solving and critical thinking
- Communication and presentation skills
- Cultural fit and team dynamics
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Highlight relevant data analysis and visualization projects in your resume
- Prepare for technical assessment by brushing up on your SQL, Tableau, and Alteryx skills
- Tailor your resume and cover letter to emphasize your experience with marketing, product, or commercial teams
- Practice presenting complex data in a clear, concise manner
- Research Thomson Reuters' values and company culture to demonstrate your fit
ATS Keywords: Marketing Analytics, Data Analysis, Tableau, SQL, Alteryx, CRM, Salesforce, Marketing, Product, Commercial, Reporting, Business Intelligence
ASSUMPTION: The interview process for this role will focus on assessing technical skills, problem-solving abilities, and cultural fit within the marketing analytics team.
π οΈ Tools & Technologies
- Tableau
- Alteryx
- SQL
- Salesforce (SFDC)
- Power BI or Adobe Analytics (optional)
ASSUMPTION: Proficiency in Tableau, Alteryx, and SQL is required for this role, while familiarity with Salesforce and other data visualization tools is preferred.
π Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Data-driven and analytical
- Adaptable and resilient
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you align with Thomson Reuters' values, particularly 'Obsess over our Customers' and 'Stronger Together'?
- How do you navigate ambiguity and make pragmatic decisions on imperfect information?
- How do you communicate complex data in a clear, business-friendly format?
ASSUMPTION: Candidates who demonstrate a strong fit with Thomson Reuters' values and work style will be more likely to succeed in this role.
β οΈ Potential Challenges
- Managing varied requests and shifting priorities in a fast-paced environment
- Navigating ambiguity and making pragmatic decisions on imperfect information
- Working with stakeholders across different teams and functions
- Keeping up with evolving business needs and changes in reporting structures
- Adapting to a hybrid work arrangement and balancing remote and on-site work
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to working across teams.
π Similar Roles Comparison
- This role differs from related positions in its focus on marketing analytics and supporting strategy and sales-enablement teams
- Industry-specific context: Marketing analytics roles may vary depending on the industry and the specific business needs
- Career path comparison: This role can lead to career growth within marketing analytics or potentially across other teams within the organization
ASSUMPTION: While this role shares similarities with other marketing analytics positions, its focus on strategy and sales-enablement teams sets it apart.
π Sample Projects
- Developing a dashboard to track marketing campaign performance and ROI
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Investigating and explaining anomalies in sales data to inform strategic decision-making
ASSUMPTION: These sample projects illustrate the types of data analysis and visualization tasks required for this role.
β Key Questions to Ask During Interview
- How does this role support the strategy and sales-enablement teams within marketing?
- What are the most pressing data challenges facing the team currently, and how can this role address them?
- How does this role collaborate with other teams and functions within the organization?
- What opportunities are there for career growth and development within this role and the broader marketing analytics function?
- How does the hybrid work arrangement support work-life balance and collaboration within the team?
ASSUMPTION: Asking these questions will help you better understand the role, the team dynamics, and the opportunities for growth and development.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your experience with marketing, product, or commercial teams
- Prepare for the technical assessment by brushing up on your SQL, Tableau, and Alteryx skills
- Research Thomson Reuters' values and company culture to demonstrate your fit
- Follow up with the hiring manager one week after your final interview to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.