📌 Core Information
🔹 Job Title: Senior Marketing Analyst
🔹 Company: ANZ Banking Group Limited
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Permanent, Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and optimizing customer notifications and communications
- Developing HTML components for email and in-app notifications
- Maintaining and testing the HTML component library
- Designing accessible HTML components
- Optimizing communications through test and learn and personalization
ASSUMPTION: This role requires a strong technical background in HTML/CSS and experience with marketing technology stacks. It also involves close collaboration with marketing teams, so excellent stakeholder management skills are crucial.
📋 Key Responsibilities
✅ Build and test HTML components for email and in-app notifications
✅ Maintain and refine the HTML component library
✅ Design HTML components that meet accessibility guidelines
✅ Optimize communications through test and learn and personalization recommendations
✅ Build documentation capability across the marketing technology and notifications stream of work
✅ Work and build a center of excellence for email and digital content delivery
✅ Manage and refine end-to-end process of content delivery
✅ Select customers through basic SQL and data analysis
✅ Work in a close-knit team to enable self-serve digital experience for ANZ Plus
ASSUMPTION: This role involves a mix of complex orchestration across value streams and channels, requiring comfort with agile methodologies and a test-and-learn culture.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, IT, or a related field
Experience: 2-5 years of experience in marketing technology, campaign development, or a related role
Required Skills:
- Strong technical expertise in HTML/CSS for email development
- Background in marketing technology and marketing automation stacks (e.g., Adobe Campaign, Pega, Oracle Responsys)
- Understanding of notifications, marketing technologies, and customer experience
- Proven stakeholder experience, specifically working with marketing teams
- Keen eye for detail to ensure high-quality customer notifications
- Understanding that what is seen in development might not be what the customer sees
Preferred Skills:
- Experience with SQL and data analysis
- Knowledge of accessibility guidelines
- Familiarity with agile methodologies
ASSUMPTION: While not explicitly stated, a degree in a relevant field and 2-5 years of experience are assumed based on the role's requirements and industry standards.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in Melbourne, the estimated salary range is AUD 120,000 - 150,000 per annum.
Benefits:
- Health and wellbeing services
- Discounts on selected products and services
Working Hours: Full-time, 38 hours per week (Monday - Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in Melbourne. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (ANZ is one of the top 4 banks in Australia and among the top 50 banks in the world)
Founded: 1835 (ANZ has a proud heritage of over 180 years)
Company Description:
- ANZ's purpose is to shape a world where people and communities thrive
- The company offers a range of financial services, including retail banking, private banking, commercial banking, wealth management, and institutional banking
- ANZ has its global headquarters in Melbourne and employs over 50,000 people worldwide
Company Specialties:
- Retail Banking
- Private Banking
- Commercial Banking
- Wealth Management
- Institutional Banking
Company Website: www.anz.com
ASSUMPTION: ANZ is a large, established bank with a global presence, offering a wide range of career opportunities and benefits to its employees.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Technology Manager
Work Arrangement: On-site, full-time (38 hours per week)
Growth Opportunities:
- Progression to a senior or management role within the marketing technology team
- Expansion of responsibilities to include team leadership or mentoring
- Potential to work on high-impact projects and contribute to ANZ's digital transformation
ASSUMPTION: As a mid-senior level role, this position offers opportunities for career growth and development within ANZ's marketing technology team.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Docklands, Melbourne
Office Location(s): 833 Collins Street, Docklands, Melbourne, Victoria 3008, AU
Geographic Context:
- Melbourne is the capital city of the state of Victoria and the second-most populous city in Australia
- The Docklands precinct is a modern, urban waterfront neighborhood with a mix of residential, commercial, and retail spaces
- ANZ's headquarters is located in the heart of the Docklands, providing easy access to public transportation, shopping, and dining options
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for occasional overtime or working from home
ASSUMPTION: The work environment is modern, collaborative, and centrally located, with opportunities for flexible work arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the marketing technology team
- Final interview with the marketing technology manager and potential team members
Key Assessment Areas:
- Technical skills in HTML/CSS and marketing technology stacks
- Problem-solving and analytical skills
- Communication and stakeholder management skills
- Cultural fit and alignment with ANZ's values
Application Tips:
- Highlight relevant experience and skills in your resume, particularly those related to HTML/CSS, marketing technology, and stakeholder management
- Prepare for behavioral and technical interview questions, focusing on your problem-solving skills and experience with marketing technology
- Research ANZ's company culture and values to demonstrate your cultural fit
ATS Keywords: HTML, CSS, Marketing Technology, Campaign Development, Stakeholder Management, Data Analysis, Customer Experience, Accessibility Guidelines, Test and Learn, Personalization
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with ANZ's values and work environment.
🛠️ Tools & Technologies
- HTML/CSS
- Marketing technology stacks (e.g., Adobe Campaign, Pega, Oracle Responsys)
- SQL and data analysis tools
- Agile project management tools (e.g., Jira, Asana)
ASSUMPTION: The required tools and technologies are industry-standard and widely used in marketing technology roles.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Collaboration
Work Style:
- Agile and collaborative
- Focused on test and learn and continuous improvement
- Data-driven and customer-centric
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you ensure the accessibility of your HTML components?
- Can you describe a time when you had to manage stakeholders with competing priorities?
- How do you approach testing and learning in your work?
ASSUMPTION: ANZ values a diverse and inclusive work environment, with a strong focus on collaboration, integrity, and excellence.
⚠️ Potential Challenges
- Working in a fast-paced, agile environment may require adaptability and flexibility
- Managing stakeholders with competing priorities can be challenging and require strong communication and negotiation skills
- Occasional overtime or working from home may be required to meet project deadlines
- Melbourne's unpredictable weather may impact commuting and work arrangements
ASSUMPTION: While ANZ offers a supportive and collaborative work environment, there may be challenges related to the role's fast-paced nature, stakeholder management, and Melbourne's weather.
📈 Similar Roles Comparison
- This role is similar to a Marketing Technology Specialist or Campaign Developer role, but with a greater focus on senior-level responsibilities and stakeholder management
- In the banking industry, this role may have more specific regulations and compliance requirements compared to similar roles in other industries
- Career progression in this role may involve moving into a management or leadership position within the marketing technology team
ASSUMPTION: This role is similar to other marketing technology roles but has unique aspects specific to the banking industry and ANZ's organizational structure.
📝 Sample Projects
- Developing and testing an HTML component library for ANZ Plus notifications
- Optimizing customer communications through A/B testing and personalization
- Managing the end-to-end content delivery process for a marketing campaign
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing technology team?
- How does this role fit into the broader marketing technology strategy for ANZ Plus?
- What are the most significant challenges facing the marketing technology team currently, and how can this role help address them?
- How does ANZ support the professional development and growth of its employees in this role?
- What is the work-life balance like for this role, and how does ANZ support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ANZ Careers website
- Customize your resume to highlight your relevant experience and skills, particularly those related to HTML/CSS, marketing technology, and stakeholder management
- Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- If applicable, prepare examples of your work or portfolio to demonstrate your technical skills and problem-solving abilities
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
