📌 Core Information
🔹 Job Title: Senior Marketing Analyst - Serbia (They/She/He)
🔹 Company: Glovo
🔹 Location: Belgrade, Serbia
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and engagement initiatives for Serbia
- Analyzing growth KPIs and identifying key drivers
- Running insightful ad-hoc analyses to support marketing strategy
- Developing forecast models and setting business targets
- Leading business reviews and monitoring market performance
ASSUMPTION: This role requires a strong analytical mindset, with a focus on driving growth through data-driven insights.
📋 Key Responsibilities
✅ Acquire deep knowledge of growth KPIs across the funnel and pull levers to drive orders
✅ Run insightful ad-hoc analysis to help craft the country marketing strategy and identify new growth opportunities
✅ Develop existing forecast model to set business targets across the growth funnel and establish KPIs reporting on a weekly/ monthly basis
✅ Lead recurring business reviews to monitor health of the business, including assessment of the competitive landscape and its impact on Glovo’s market performance
✅ Analyze how offline and online activations, promo or pricing strategies affect growth and propose next best actions
✅ Support the growth and local teams on ad-hoc cross-departmental analysis to identify impact on growth of logistics and partner decisions
ASSUMPTION: This role requires a high level of independence and initiative, with the ability to work both collaboratively and autonomously.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or any related field
Experience: 2-5 years of experience in marketing, data analysis, or a related field
Required Skills:
- Proficient in English and Serbian (nice-to-have)
- SQL proficiency
- Business acumen and passion for end-to-end project management
- Critical reasoning
- Capability of bridging analytical and communication skills for added-value impact
- Comfortable in tracking/reporting on KPIs
- Consumer understanding skills
- Expertise with Office - Google docs/sheets/slides
- Nice-to-have expertise on Python, Looker studio
Preferred Skills:
- Experience in the on-demand or tech industry
- Familiarity with the Serbian market
ASSUMPTION: Candidates with a strong analytical background and experience in marketing or a related field are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market standards for mid-level marketing roles in Serbia)
Benefits:
- Top-notch private health insurance
- Monthly Glovo meal benefit
- Company sponsored Fitpass
- Flexible work arrangements (2 remote days per week)
- Enhanced paternity leave
- Online therapy and wellbeing benefits
Working Hours: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: The salary range is estimated based on market standards for mid-level marketing roles in Serbia, with consideration for Glovo's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically On-Demand Delivery and Marketplace
Company Size: Large (1,001-5,000 employees), which means a well-established structure with opportunities for growth and learning
Founded: 2015, with a brief history of rapid expansion and success in the on-demand market
Company Description:
- Glovo is a pioneering multi-category app connecting users with businesses and couriers, offering on-demand services from local restaurants, grocers, and high street retail stores
- Glovo's vision is to give everyone easy access to everything within their city, so that users can enjoy what they want, when they want, where they want
- Glovo operates across 25 countries in Europe, Central Asia, and Africa
Company Specialties:
- Information Technology
- Logistics
- Q-Commerce
- Tech
- Apps
Company Website: Glovo's Website
ASSUMPTION: Glovo's focus on growth and innovation creates an exciting and dynamic work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company
Reporting Structure: This role reports directly to the Head of Marketing for Serbia
Work Arrangement: Hybrid, with 3 office days per week and 2 remote days per week
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing team
- Opportunity to work on cross-functional projects and gain exposure to other areas of the business
- Possibility to relocate to other countries as Glovo continues to expand
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Glovo's growth in the Serbian market.
🌍 Location & Work Environment
Office Type: Glovo's Belgrade office is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): Carrer de Llull, 108, Barcelona, Catalonia 08005, ES (with remote flexibility)
Geographic Context:
- Belgrade is the capital and largest city of Serbia, with a population of over 1.1 million people
- Belgrade is known for its vibrant nightlife, rich history, and cultural attractions
- The cost of living in Belgrade is relatively low compared to other European capitals
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home two days a week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also having the opportunity to collaborate and connect with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Glovo's values
- Understanding of the Serbian market and consumer behavior
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively
- Research Glovo's company culture and values to demonstrate your fit with the organization
ATS Keywords: Marketing analysis, SQL, project management, critical reasoning, consumer understanding, data-driven decision making, growth KPIs, market performance, business reviews, competitive landscape
ASSUMPTION: Glovo's recruitment process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- SQL
- Python (nice-to-have)
- Looker Studio (nice-to-have)
- Office - Google docs/sheets/slides
- Glovo's proprietary tools and platforms
ASSUMPTION: Familiarity with Glovo's proprietary tools and platforms may be required, with training provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Go the extra mile
- Think global, act local
- Be a owner
- Ride together
- Make it happen
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and resilient
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with others and contributing to a team's success?
- Are you passionate about making an impact and driving growth?
ASSUMPTION: Glovo's culture is fast-paced, dynamic, and collaborative, with a strong focus on innovation and growth.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with large datasets and complex analyses
- Adapting to changes in the market and competitive landscape
- Balancing the need for data-driven decision-making with the need for quick action and innovation
ASSUMPTION: These challenges are inherent to a fast-growing, data-driven organization operating in a dynamic market.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Analyst or Marketing Manager role in other organizations, but with a focus on driving growth and engagement in the Serbian market
- Unlike other roles, this position requires a strong understanding of the Serbian market and consumer behavior
- Career progression in this role may lead to opportunities in marketing management or other areas of the business
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Glovo's growth in the Serbian market, with potential for career progression within the organization.
📝 Sample Projects
- Analyzing the impact of a pricing strategy on customer acquisition and retention in Serbia
- Developing a predictive model to forecast customer lifetime value for Serbian users
- Conducting a competitive analysis of the on-demand delivery market in Serbia and identifying opportunities for Glovo to differentiate itself
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of analyses and initiatives they may work on in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing Glovo's growth in the Serbian market, and how can this role help address them?
- How does this role collaborate with other teams within Glovo, such as logistics and partnerships?
- What opportunities are there for professional development and growth within the marketing team and the organization as a whole?
- How does Glovo measure the success of its marketing campaigns and initiatives, and what metrics are most important for this role?
- What is the company culture like at Glovo, and how does this role fit into the organization's overall mission and vision?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, and to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Glovo Jobs portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on your analytical and problem-solving abilities
- Prepare for behavioral and situational interview questions, focusing on your ability to work collaboratively and drive growth through data-driven insights
- Research Glovo's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
