🔹 Job Title: Senior Marketing Analyst, Web and Experimentation
🔹 Company: Klaviyo
🔹 Location: Boston, MA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strong analytical mindset, with a focus on turning data into actionable insights to drive business growth.
✅ Partner with the web team to execute and track web experiments that optimize user experience and conversions
✅ Analyze on-site behavior from marketing channels to assess performance and identify optimization opportunities
✅ Leverage data visualization tools to build performance monitoring dashboards that enable Marketing functional teams to self-serve insights and analytics
✅ Work with the web, campaign, and paid digital teams to ensure marketing initiatives align with site optimizations
✅ Create and maintain dashboards that enable marketing teams to access insights and analytics
✅ Collaborate with the Business Intelligence team in the maintenance and integrity of data models for ongoing reporting
✅ Report insights and performance metrics to the web team and key stakeholders
✅ Stay updated on industry trends and best practices in marketing analytics
ASSUMPTION: This role requires strong analytical skills and the ability to communicate complex data insights effectively to both technical and non-technical stakeholders.
Education: Bachelor’s or Master’s degree in data analytics, marketing analytics, economics, statistics, or a related field
Experience: 3+ years of experience in marketing analytics, ideally in a B2B SaaS environment (or 2+ years with an advanced degree)
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and a strong analytical mindset are crucial for success in this role.
Salary Range: Klaviyo has provided a base pay range of $92,000 - $138,000 USD per year for this role. This range reflects the cost of labor across various U.S. geographic markets and is not inclusive of other compensation components such as annual cash bonus plan, variable compensation, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Benefits:
Working Hours: This role requires a standard workweek of 40 hours, with flexibility for remote work.
ASSUMPTION: The provided salary range is inclusive of all U.S. locations and may vary based on the specific location of the applicant.
Industry: Klaviyo operates in the marketing services industry, focusing on providing a CRM built for B2C brands. They combine marketing automation, analytics, and customer service into one unified solution, empowering brands to know, engage, and grow their audience.
Company Size: Klaviyo has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Klaviyo was founded in 2012, giving it over a decade of experience in the industry.
Company Description:
Company Specialties:
Company Website: https://www.klaviyo.com/b2c-crm
ASSUMPTION: Klaviyo's focus on B2C brands and its unified solution for marketing automation, analytics, and customer service set it apart in the industry.
Career Level: This role is at the senior level, requiring significant experience and expertise in marketing analytics.
Reporting Structure: The Senior Marketing Analyst will report directly to the Marketing team and collaborate with various teams, including web, campaign, paid digital, and business intelligence.
Work Arrangement: This role is remote-friendly, with flexibility for remote work.
Growth Opportunities:
ASSUMPTION: Klaviyo's mid-sized company environment and focus on growth present numerous opportunities for career advancement and skill development.
Office Type: Klaviyo has multiple offices worldwide, with the primary headquarters in Boston, MA.
Office Location(s): 125 Summer St, Floor 7, Boston, MA 02110, US; 49 Southwark Bridge Road, London, England SE1 9HH, GB; 420 George St, Floor 17, Sydney, NSW 2000, AU; 1615 Platte St, Denver, Colorado 80202, US
Geographic Context:
Work Schedule: Klaviyo offers a flexible work schedule, with a standard workweek of 40 hours and the option to work remotely.
ASSUMPTION: Klaviyo's multiple office locations and remote work options provide flexibility for employees to choose an environment that best suits their needs and preferences.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Analytics, A/B Testing, Digital Marketing, SQL, GA/GA4, Data Visualization, Tableau, ThoughtSpot, Conversion Optimization, Data Analysis, Performance Metrics, Business Intelligence
ASSUMPTION: Klaviyo's interview process is designed to assess both technical skills and cultural fit, with a focus on problem-solving abilities and communication.
ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role, as they are commonly used in marketing analytics and data visualization.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Klaviyo's company culture values data-driven decision-making, continuous learning, and collaboration, making these qualities essential for a successful fit within the organization.
ASSUMPTION: These challenges require strong time management, communication, and adaptability skills to succeed in this role.
ASSUMPTION: Understanding the unique aspects of this role and Klaviyo's company culture is crucial for making an informed decision about applying for this position.
ASSUMPTION: These sample projects highlight the key responsibilities and required skills for success in this role.
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Klaviyo's company culture and work environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.