Senior Marketing and Communication Specialist | SAKA Museum

📌 Core Information

🔹 Job Title: Senior Marketing and Communication Specialist | SAKA Museum

🔹 Company: AYANA Hospitality

🔹 Location: Denpasar, Bali, Indonesia

🔹 Job Type: Full-time

🔹 Category: Hospitality & Tourism

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing communication strategies
• Managing media relations and social media platforms
• Planning and promoting events, exhibitions, and educational programs
• Collaborating with museum teams and third parties to enhance visibility
• Analyzing campaign effectiveness and providing recommendations for improvement

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a passion for art and culture. Experience in cultural settings is crucial for understanding and promoting the museum's unique offerings.

📋 Key Responsibilities

✅ Developing and implementing communication strategies aligned with the museum’s goals

✅ Writing press releases, coordinating press events, and managing media inquiries

✅ Cultivating and maintaining relationships with local, national, and international media

✅ Planning and promoting events, exhibitions, and educational programs

✅ Monitoring social media channels and responding to audience inquiries and comments

✅ Conducting market research to identify trends and audience preferences

✅ Analyzing campaign effectiveness and providing recommendations for improvement

ASSUMPTION: The role involves both strategic planning and hands-on execution, requiring strong organizational skills and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Public Relations, Art and Literature, or related fields

Experience: Proven experience of at least 5 years in Marketing, Communication, and/or Public Relations within museums, cultural institutions, or related cultural settings

Required Skills:

• Strong ability to promote cultural events, programs, and exhibitions
• Passion for art and culture
• Proficiency in social media platforms and digital marketing tools
• Knowledge of museum operations and audience engagement strategies
• Ability to work both independently and collaboratively in a fast-paced environment
• Excellent written and verbal communication skills in English and Indonesian
• Familiarity with graphic design software (e.g., Adobe Creative Suite)

Preferred Skills:

• Experience in working with diverse and international audiences
• Fluency in additional languages

ASSUMPTION: Given the cultural context, candidates with a deep understanding of Balinese culture and the local arts scene may have an advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing and Communication Specialist in Bali, the estimated salary range is IDR 25,000,000 - 35,000,000 per year (approximately USD 1,750 - 2,400).

Benefits:

• Comprehensive health insurance
• Retirement plan contributions
• Employee discounts at AYANA Resort and Spa Bali
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required for events.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality & Tourism, with a focus on cultural and experiential offerings

Company Size: AYANA Hospitality has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 1996, with a rich history in providing exceptional hospitality experiences

Company Description:

• AYANA is a globally respected owner and creator of iconic destinations, committed to nurturing the wellbeing of guests and communities
• The company believes in crafting destinations and voyages that provide exceptional service and profound inspiration to global travelers
• AYANA Resort and Spa Bali offers a place of refuge, with a pledge to achieve harmony with self, others, and nature

Company Specialties:

• World-class accommodation
• Personalized service
• Integrated facilities
• Luxury hotel experiences

Company Website: http://www.ayana.com

ASSUMPTION: AYANA Hospitality's commitment to exceptional service and cultural experiences makes it an attractive employer for candidates passionate about art, culture, and hospitality.

📊 Role Analysis

Career Level: Senior-level position, offering opportunities for growth and leadership within the marketing and communication department

Reporting Structure: This role reports directly to the Museum Director and collaborates with various museum teams and external partners

Work Arrangement: On-site, with occasional remote work possible for certain tasks

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand responsibilities based on performance and museum growth
• Possibility to work on high-profile events and exhibitions, enhancing professional portfolio

ASSUMPTION: The role offers ample opportunities for professional growth and development within the museum and broader hospitality industry.

🌍 Location & Work Environment

Office Type: The museum is located within AYANA Resort and Spa Bali, offering a unique and culturally immersive work environment

Office Location(s): Jimbaran, Bali

Geographic Context:

• Bali is known for its rich culture, arts, and tourism industry
• The museum is situated in the Jimbaran area, known for its beautiful beaches and upscale resorts
• Bali offers a tropical climate, with warm weather year-round

Work Schedule: Full-time, with standard office hours and occasional weekend work for events

ASSUMPTION: The unique work environment and cultural context of Bali make this an attractive opportunity for candidates seeking a distinctive and enriching work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Museum Director and relevant team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and strategic thinking
• Cultural awareness and understanding of the local arts scene
• Experience in marketing and communication within cultural settings
• Adaptability and ability to work in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your passion for art, culture, and marketing in your application materials
• Prepare examples of successful marketing campaigns or events you've managed in the past
• Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Marketing, Communication, Public Relations, Social Media Management, Event Promotion, Cultural Promotion, Museum Marketing, Balinese Culture, Art Promotion

ASSUMPTION: The application process may vary depending on the hiring manager and the specific needs of the museum at the time of application.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, Facebook, Twitter)
• Graphic design software (e.g., Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)
• Email marketing platforms (e.g., Mailchimp)
• Customer relationship management (CRM) software (e.g., Salesforce)

ASSUMPTION: The tools and technologies required for this role may evolve over time, depending on the museum's growth and technological advancements in the industry.

👔 Cultural Fit Considerations

Company Values:

• Exceptional service
• Cultural immersion
• Harmony with self, others, and nature
• Professional growth and development

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Strategic and innovative
• Culturally sensitive and aware

Self-Assessment Questions:

• How do you demonstrate a strong commitment to exceptional service and cultural immersion in your work?
• Can you provide an example of a time when you successfully promoted a cultural event or exhibition?
• How do you approach working collaboratively with diverse teams and stakeholders?

ASSUMPTION: Candidates who align with AYANA Hospitality's company values and work style will be more likely to succeed in this role and contribute to the museum's success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse and international audiences, requiring cultural sensitivity and adaptability
• Occasional weekend work for events and exhibitions
• Navigating the unique cultural context of Bali and its impact on marketing and communication strategies

ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural awareness, and a strategic approach to marketing and communication.

📈 Similar Roles Comparison

• Unlike other marketing roles in the hospitality industry, this position focuses specifically on promoting cultural events and exhibitions within a museum setting
• Experience in cultural marketing and communication is highly valued in this role, setting it apart from more general marketing positions
• This role offers opportunities for professional growth and development within the museum and broader hospitality industry

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in cultural marketing and communication.

📝 Sample Projects

• Developing and executing a marketing campaign for a new exhibition, including press releases, social media content, and event planning
• Conducting market research to identify trends and audience preferences for museum programming
• Creating promotional materials for the museum's website and social media platforms, showcasing its unique offerings and cultural significance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Senior Marketing and Communication Specialist may undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the museum's overall marketing and communication strategy?
• What are the most significant challenges facing the museum in terms of marketing and communication, and how can this role address them?
• How does the museum engage with the local community and international audiences, and what role does this position play in those efforts?
• What opportunities are there for professional growth and development within the museum and broader hospitality industry?
• How does the museum balance preserving Balinese culture with appealing to a diverse and international audience?

ASSUMPTION: These interview questions help candidates better understand the role, the museum's goals, and the cultural context in which they will be working.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful marketing campaigns or events you've managed in the past
• Follow up with the hiring manager after your interview to express your interest in the role
• If selected for the position, complete the onboarding process and begin your new role at SAKA Museum

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.