📌 Core Information
🔹 Job Title: Senior Marketing and Partnership Manager
🔹 Company: Sony Music Entertainment - Asia & Middle East
🔹 Location: Bangkok, Thailand
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing plans for artists and tracks
- Identifying and pursuing new business opportunities and partnerships
- Building and maintaining relationships with artists, partners, and industry professionals
- Collaborating with internal teams to develop integrated marketing campaigns
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing plans for artists and tracks across digital and traditional platforms
✅ Identify and pursue new business opportunities and partnerships to expand the reach of Sony Music's business
✅ Build and maintain relationships with artists, managers, agencies, outsources, media partners, brand partners, collection society, government, and other industry professionals
✅ Collaborate with internal teams to develop and execute integrated marketing campaigns
✅ Monitor and analyze market trends, competitor activities, and consumer behavior to improve marketing strategies
✅ Manage budgets, contracts, and negotiations related to artist and partner development initiatives
✅ Stay up-to-date with industry developments, emerging technologies, and digital platforms to drive innovation
✅ Provide leadership, guidance, and mentorship to junior team members and colleagues
ASSUMPTION: This role requires a high level of initiative, multitasking, and adaptability to thrive in a fast-paced and dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree, preferably in Marketing, Business, Music Business, Advertising and Media, or a related field
Experience: Proven experience in marketing and sales, with a strong drive for revenue target achievement and a focus on artist or brand development and partnership management
Required Skills:
- Strong understanding of the Thailand consumer landscape, including trends, platforms, and consumer behavior, particularly in the Gen Z, Alpha, Y demographic
- Excellent communication and interpersonal skills
- Demonstrated ability to actively develop, drive, and execute successful marketing strategies and campaigns
- Strong analytical skills, with the ability to analyze market data and make data-driven decisions
- Excellent in both digital and traditional marketing
- Experience with details in managing budgets, contracts, and negotiations
- Ability to work in a fast-paced and dynamic environment, with a strong sense of initiative and ability to multitask
Preferred Skills:
- Fluency in Thai and English
- Experience working with international artists or brands
- Knowledge of the music industry and trends in the Asia & Middle East region
ASSUMPTION: Candidates with a proven track record in marketing and sales, particularly in the music industry, will be strongly considered for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Manager role in Thailand, the estimated salary range is THB 1,200,000 - 1,800,000 per year. This range takes into account the candidate's experience level, the company's size, and the location.
Benefits:
- Annual leave
- Medical leave
- Medical insurance
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of local, regional, and international superstars. The company operates across 60+ global offices and has a vast catalog that comprises some of the most important recordings in history.
Company Size: Sony Music Entertainment - Asia & Middle East is a mid-sized company with 5,001-10,000 employees globally. This size allows for a vibrant and dynamic work environment with opportunities for growth and collaboration.
Founded: Sony Music Entertainment was founded in 1929 and has since become a pivotal player in the regional music industry, operating across a vast territory of countries including Egypt, Pakistan, the Levant, GCC, and North Africa.
Company Description:
- Sony Music Entertainment is committed to supporting and developing the careers of regional artists while helping fans across the region access and enjoy their world-class global roster of music and talent.
- The company operates across various territories, including Egypt, Pakistan, the Levant, GCC, and North Africa, with a headquarters in Dubai, United Arab Emirates.
- Sony Music Entertainment - Asia & Middle East is dedicated to fostering a collaborative and high-performing work environment, investing in professional growth and development, and providing modern office environments designed for employees to bring their best.
Company Specialties:
- Artist management and development
- Music marketing and promotion
- Brand partnerships and collaborations
- Music licensing and distribution
Company Website: http://www.sonymusic.me
ASSUMPTION: Sony Music Entertainment - Asia & Middle East is a well-established company with a strong global presence and a commitment to supporting regional artists and fans.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and a proven track record in marketing and partnership management.
Reporting Structure: The Senior Marketing and Partnership Manager will report directly to the Head of Marketing and work closely with various internal teams, including A&R, Legal, DSP, Marketing Communication, Digital Operation, and creative services.
Work Arrangement: This is an on-site role based in Bangkok, Thailand, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Potential career progression to a Head of Marketing or similar leadership role within the company
- Opportunities to work with international artists and brands, expanding professional networks and skillsets
- Chance to contribute to the company's social impact, diversity, equity, and inclusion initiatives
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Sony Music Entertainment's business in the Asia & Middle East region.
🌍 Location & Work Environment
Office Type: Modern office environment designed for employees to bring their best, with a focus on collaboration and innovation
Office Location(s): Building 6, Floor 2, Dubai Media City, Dubai, United Arab Emirates
Geographic Context:
- Bangkok, Thailand, is a vibrant and dynamic city with a rich cultural heritage and a thriving music industry
- The city offers a high quality of life, with a mix of traditional and modern amenities, as well as ample opportunities for personal and professional growth
- Bangkok is well-connected by air, making it easy to travel to other parts of Asia and the Middle East
Work Schedule: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands
ASSUMPTION: The work environment at Sony Music Entertainment - Asia & Middle East is collaborative, innovative, and focused on empowering employees to bring their best.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and relevant team members to discuss the role, responsibilities, and expectations
- Final decision and offer extension
Key Assessment Areas:
- Marketing and partnership management skills
- Communication and interpersonal skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and partnership management experience, as well as any experience working with international artists or brands
- Demonstrate a strong understanding of the Thailand consumer landscape and trends in the music industry
- Prepare examples of successful marketing campaigns or initiatives you've led in the past
ATS Keywords: Marketing, Partnership Management, Business Development, Artist Management, Consumer Behavior, Market Analysis, Digital Marketing, Traditional Marketing, Team Leadership, Communication, Interpersonal Skills, Analytical Skills, Initiative, Multitasking
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing and partnership management skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Mailchimp, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Facebook Insights)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration and teamwork
- Innovation and creativity
- Integrity and accountability
Work Style:
- Dynamic and fast-paced environment
- Focus on results and achieving targets
- Strong emphasis on teamwork and cross-functional collaboration
Self-Assessment Questions:
- Do you thrive in a fast-paced and dynamic environment, with a strong sense of initiative and ability to multitask?
- Are you comfortable working with diverse teams and stakeholders, both internally and externally?
- Do you have a proven track record of developing and executing successful marketing strategies and campaigns?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Sony Music Entertainment - Asia & Middle East's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Working with diverse teams and stakeholders, requiring excellent communication and interpersonal skills
- Keeping up with industry trends and developments, requiring continuous learning and adaptation
- Navigating a fast-paced and dynamic work environment, requiring resilience and adaptability
ASSUMPTION: These challenges are inherent to the role and require a proactive and solutions-oriented approach to overcome them.
📈 Similar Roles Comparison
- Compared to other marketing and partnership management roles, this position places a stronger emphasis on international artist and brand management, as well as regional market analysis and consumer behavior understanding
- This role offers a unique opportunity to work with a global music entertainment company, with a focus on the Asia & Middle East region
- Career progression in this role may lead to leadership positions within the company, with the potential to work with international artists and brands
ASSUMPTION: This role offers a unique combination of global and regional focus, with significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for an international artist launch in the Asia & Middle East region
- Identifying and pursuing strategic partnerships with regional brands to maximize revenue and profit opportunities for Sony Music Entertainment's artist roster
- Conducting market research and analysis to identify new trends and opportunities in the regional music industry
ASSUMPTION: These sample projects illustrate the strategic and innovative nature of the marketing and partnership management responsibilities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Sony Music Entertainment support the professional growth and development of its employees?
- What are the most challenging aspects of working in the Asia & Middle East music industry, and how does the company address these challenges?
- How does Sony Music Entertainment foster a culture of innovation and creativity, and how can I contribute to this culture as a Senior Marketing and Partnership Manager?
ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to understanding the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and partnership management experience, as well as any experience working with international artists or brands
- Prepare examples of successful marketing campaigns or initiatives you've led in the past
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
