Senior Marketing Artist

📌 Core Information

🔹 Job Title: Senior Marketing Artist

🔹 Company: Battle Creek Games

🔹 Location: Boulder, Colorado, United States

🔹 Job Type: Full-Time

🔹 Category: Mobile Gaming Apps

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Creating high-converting user acquisition (UA) assets for mobile games
• Leading end-to-end video and 2D creative production
• Managing outsourcing pipelines for scaling creative output
• Collaborating with UA, ASO, and community teams for various asset needs
• Applying industry knowledge to guide creative effectiveness
• Managing timelines, budgets, and quality control

ASSUMPTION: This role requires a balance of creative and project management skills, with a strong focus on performance-driven marketing assets.

📋 Key Responsibilities

✅ The majority of time will be spent creating best-in-class UA assets: high-converting video and static content for use across ad networks.

✅ Lead end-to-end video and 2D creative production, including gameplay capture, editing, motion graphics, and iteration based on performance feedback.

✅ Build and maintain a lightweight outsourcing pipeline—collaborating with freelance partners or vendors to scale output as needed.

✅ Collaborate across UA, ASO, and community teams to support a variety of asset needs (e.g., splash screens, store creatives, social content).

✅ Apply industry knowledge to guide what makes a creative effective without requiring deep performance data or SQL queries.

✅ Manage timelines, budgets, and quality control across internal and external contributors.

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 4+ years creating performance marketing assets for mobile games, with a strong video and motion graphics portfolio.

Required Skills:

• Expertise in After Effects, Photoshop, and gameplay capture tools; Unity capture experience is a major plus.
• A performance-first mindset: You know what works in mobile UA and can back it up with real-world examples.
• The ability to work independently: managing briefs, hitting deadlines, and bringing ideas to the table without needing hand-holding.

Preferred Skills:

• Prior experience managing external vendors or outsourcing art pipelines.
• Familiarity with ASO and social content workflows.

ASSUMPTION: Candidates with a proven track record in mobile game marketing and a strong portfolio showcasing their creative and technical skills will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Artist role in the United States)

Benefits:

• Competitive pay
• Benefits package
• Remote-first flexibility

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Mobile Gaming Apps

Company Size: 11-50 employees (Small to mid-sized company, offering a more intimate work environment with opportunities for impact)

Founded: 2014 (Founded by gaming enthusiasts with a vision for creating exceptional mobile games)

Company Description:

• Battle Creek Games is a leader in mobile gaming, creating experiences that engage millions of players worldwide every day.
• With a portfolio that includes Offroad Outlaws, No Limit Drag Racing 2, American Marksman, and Offroad Outlaws Drag Racing, they’ve established themselves as innovators in the racing and hunting game genres.
• Their games attract a passionate and loyal community, with over 500,000 daily active users and more than 5 million monthly active users.

Company Specialties:

• Mobile game development
• User acquisition and marketing
• Community management

Company Website: https://battlecreekgames.com/

ASSUMPTION: Battle Creek Games values creativity, innovation, and player-focused design, making it an attractive opportunity for passionate gaming professionals.

📊 Role Analysis

Career Level: Senior (This role offers significant responsibility and the opportunity to shape creative strategy)

Reporting Structure: This role reports directly to the Marketing Director and collaborates closely with UA, ASO, and community teams.

Work Arrangement: Remote OK (Flexible work arrangements to accommodate different schedules and locations)

Growth Opportunities:

• As the company grows, there may be opportunities to mentor junior team members or take on additional responsibilities.
• With a strong performance record, candidates may have the opportunity to move into management or leadership roles.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote-first (With the option to work from the Boulder, Colorado office)

Office Location(s): Boulder, Colorado

Geographic Context:

• Boulder, Colorado is known for its vibrant tech industry, outdoor recreation, and high quality of life.
• The city offers a mix of urban amenities and easy access to nature, making it an attractive location for remote workers.
• Battle Creek Games' remote-first policy allows employees to work from anywhere in the United States.

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The remote-first work environment offers candidates the flexibility to balance work and personal responsibilities while maintaining a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss qualifications and fit
• Portfolio review and creative challenge
• Final interview with the Marketing Director and potential team members

Key Assessment Areas:

• Creative portfolio and problem-solving skills
• Understanding of mobile game marketing and user acquisition
• Communication and collaboration skills
• Project management and organizational skills

Application Tips:

• Tailor your resume and portfolio to highlight your relevant experience and skills for this role.
• Prepare examples of your best work and be ready to discuss your creative process and decision-making.
• Research Battle Creek Games and their portfolio of games to demonstrate your enthusiasm and understanding of their products.

ATS Keywords: User Acquisition, Video Production, Motion Graphics, After Effects, Photoshop, Gameplay Capture, Performance Marketing, Creative Strategy, Collaboration, Budget Management, Quality Control, Outsourcing, ASO, Social Content

ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, industry knowledge, and cultural fit within the Battle Creek Games team.

🛠️ Tools & Technologies

• After Effects
• Photoshop
• Gameplay capture tools (e.g., Unity capture)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Candidates should be proficient in industry-standard creative software and willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Player-focused design
• Collaboration and teamwork

Work Style:

• Autonomous and self-driven
• Adaptable and responsive to feedback
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing multiple projects and deadlines independently?
• Do you enjoy collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: Battle Creek Games values candidates who are passionate about mobile gaming, creative, and adaptable, with a strong work ethic and a collaborative mindset.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to feedback and iterating on creative assets quickly
• Working remotely and maintaining productivity without direct supervision
• Balancing creative and project management responsibilities

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Artist or Marketing Manager role in the mobile gaming industry, with a focus on user acquisition and creative production.
• Compared to other mobile gaming companies, Battle Creek Games offers a more intimate work environment with opportunities for impact and growth.
• Career progression may involve moving into management or leadership roles, depending on the candidate's performance and the company's growth.

ASSUMPTION: Candidates should research similar roles and companies to understand the market demand and competitive landscape for marketing artists in the mobile gaming industry.

📝 Sample Projects

• Creating a high-converting video ad for a new mobile game launch
• Developing a suite of static creatives for a re-engagement campaign
• Managing an outsourced project to produce a series of animated videos for a game update

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative production to project management.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Battle Creek Games?
• What are the most successful user acquisition campaigns the company has run, and what made them effective?
• How does the team collaborate and make decisions on creative direction and strategy?
• What opportunities are there for growth and development within the marketing team?
• How does the company support work-life balance for remote employees?

ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your relevant experience and skills for this role.
• Prepare examples of your best work and be ready to discuss your creative process and decision-making.
• Research Battle Creek Games and their portfolio of games to demonstrate your enthusiasm and understanding of their products.
• Follow up with a thank-you note after your interview to express your appreciation for the opportunity.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.