Senior Marketing Associate

📌 Core Information

🔹 Job Title: Senior Marketing Associate

🔹 Company: Everblue

🔹 Location: Davidson, NC (10-20% travel required)

🔹 Job Type: Full-time Contract (Potential for permanent based on performance)

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with occasional travel

🚀 Job Overview

Key aspects of this role include:

• Driving lead generation through SEO, PPC, and digital advertising
• Optimizing campaigns and enhancing digital presence
• Collaborating with a small, nimble team to make a direct impact
• Working in a fast-paced, dynamic environment

ASSUMPTION: This role requires a high level of self-motivation and adaptability, as the team is small and the workload can be varied.

📋 Key Responsibilities

✅ SEO & Website Management: Optimize website content for search engines, maintain and update existing pages, and build new standalone websites

✅ PPC Advertising: Manage and optimize paid advertising campaigns across Google, Bing, Meta, and LinkedIn to generate leads and improve conversion rates

✅ Data & Analytics: Analyze campaign effectiveness using Google Analytics 4 and Google Tag Manager, providing insights to optimize performance

✅ Data Integrity & Accuracy: Ensure the accuracy, consistency, and reliability of data across multiple spreadsheets and platforms

✅ Email & SMS Marketing: Execute targeted email campaigns using Drip, implement SMS marketing strategies, and monitor campaign performance

ASSUMPTION: This role requires a strong attention to detail and the ability to cross-check and validate data to maintain data integrity.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years in technical SEO, PPC advertising, and website management

Required Skills:

• Proficient in Google Tag Manager and Google Analytics 4
• Strong attention to detail and data validation skills
• Experience working in a small business or fast-paced environment
• Familiarity with marketing automation and email marketing platforms
• Proficiency in SEO tools like SEMrush, Ahrefs, or Moz
• Strong problem-solving, project management, and multitasking skills
• Innate curiosity and drive for continuous learning

Preferred Skills:

• Experience with schema, keyword research, metadata, and site structure
• Familiarity with WordPress, Squarespace, or Webflow

ASSUMPTION: While not explicitly stated, having experience with schema, keyword research, metadata, and site structure would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Senior Marketing Associate with 5-10 years of experience in the Charlotte, NC area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work schedule
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with occasional travel and flexibility as needed)

ASSUMPTION: The salary range is an estimate based on industry standards for the given role, experience level, and location. Actual compensation may vary based on performance and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Everblue operates in the IT Services and IT Consulting industry, focusing on education, training, and software development.

Company Size: Everblue has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.

Founded: Everblue was founded in 2008, giving it over a decade of experience in the industry.

Company Description:

• Everblue helps create a better world by making organizations more responsive and productive through innovation and technology.
• The company specializes in working with organizations undergoing digital transformation, especially from legacy and paper-based processes.
• Everblue serves state government agencies, nonprofit organizations, utilities, and Fortune 500 companies by building cultures of innovation and automating processes.

Company Specialties:

• Cybersecurity Training
• Online Exam Proctoring
• Online Test Delivery
• Innovation Thinking
• Leadership
• Energy Auditor Training
• Learning Management Systems
• Licensure Management
• Certification Management
• Moodle
• Proctoring
• Badging
• Member Management
• Online Training
• Software Development
• AWS
• Azure
• Testing Services
• Innovation
• Automation
• and Robotic Process Automation

Company Website: goeverblue.com

ASSUMPTION: Everblue's mission-driven approach and focus on innovation make it an attractive option for candidates seeking to make a meaningful impact in their role.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and independence in decision-making.

Reporting Structure: The Senior Marketing Associate will report directly to the Marketing Director and collaborate with a small, cross-functional team.

Work Arrangement: This role is on-site with occasional travel (10-20%), requiring a presence in the Davidson, NC office most of the time.

Growth Opportunities:

• Potential for the role to become permanent based on performance
• Opportunities to take on more responsibility and leadership as the company grows
• Chance to work on diverse projects and gain experience in various aspects of marketing

ASSUMPTION: Given Everblue's focus on innovation and growth, there may be opportunities for the successful candidate to take on additional responsibilities or move into a leadership role over time.

🌍 Location & Work Environment

Office Type: Everblue's office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 210 Delburg St, Davidson, North Carolina 28036, US

Geographic Context:

• Davidson is a suburb of Charlotte, NC, with a population of around 65,000 people.
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a vibrant food scene.
• Davidson is home to Davidson College, a highly ranked liberal arts college, which contributes to the town's intellectual and cultural atmosphere.

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with occasional travel and flexibility as needed.

ASSUMPTION: The work environment at Everblue is likely to be dynamic, collaborative, and focused on innovation, given the company's mission and industry.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Director to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate the candidate's problem-solving and analytical abilities
• Final interview with key stakeholders to ensure a strong fit within the team

Key Assessment Areas:

• Technical SEO and PPC advertising skills
• Data analysis and interpretation abilities
• Attention to detail and data validation skills
• Problem-solving and project management skills
• Cultural fit and alignment with Everblue's mission and values

Application Tips:

• Highlight relevant experience and achievements in technical SEO, PPC advertising, and data analysis
• Tailor your resume and cover letter to emphasize your fit with Everblue's mission and company culture
• Prepare for the skills assessment or case study by brushing up on your SEO, PPC, and data analysis skills
• Research Everblue's industry, clients, and competitors to demonstrate your understanding of the company's context

ATS Keywords: Technical SEO, PPC Advertising, Data Analysis, Google Analytics, Google Tag Manager, Marketing Automation, Email Marketing, SMS Marketing, Project Management, Attention to Detail, Innovation, Digital Advertising, Schema, Keyword Research, Metadata, Site Structure

ASSUMPTION: Everblue's hiring process is likely to be thorough and comprehensive, given the company's focus on finding the best fit for its team and culture.

🛠️ Tools & Technologies

• SEMrush
• Google Search Console
• WordPress
• Webflow
• Google Analytics 4
• Google Tag Manager
• Drip (email marketing automation)
• SMS marketing platforms (e.g., Twilio, Plivo)
• SEO tools (e.g., Ahrefs, Moz)

ASSUMPTION: The tools and technologies listed are based on the job description and industry standards for the role. The successful candidate may be expected to learn and utilize additional tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer Focus
• Continuous Learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Adaptable and flexible

Self-Assessment Questions:

• Do I thrive in a fast-paced, dynamic environment where I can wear multiple hats and make a direct impact?
• Am I comfortable working in a small team and taking on a high degree of responsibility?
• Do I share Everblue's commitment to innovation, collaboration, and continuous learning?

ASSUMPTION: Everblue's focus on innovation, collaboration, and continuous learning suggests that the company values candidates who are adaptable, curious, and committed to professional growth.

⚠️ Potential Challenges

• The role may require occasional travel (10-20%), which could be a challenge for candidates who prefer a strictly on-site work arrangement
• The workload can be varied and unpredictable, requiring strong project management and multitasking skills
• The role may involve working with sensitive data, requiring a high degree of attention to detail and data validation skills
• The company is growing and evolving, which could present challenges and opportunities for the successful candidate

ASSUMPTION: The potential challenges listed are based on the job description and industry insights. Actual challenges may vary based on the successful candidate's individual experiences and preferences.

📈 Similar Roles Comparison

• Unlike many marketing roles, this position requires a high degree of technical SEO expertise and a strong focus on data analysis
• Everblue's focus on innovation and technology sets it apart from other marketing agencies and consultancies
• This role offers the opportunity to work on diverse projects and gain experience in various aspects of marketing, fostering career growth and development

ASSUMPTION: The comparison points listed are based on industry insights and the unique aspects of Everblue's mission and focus. Actual comparisons may vary based on the successful candidate's individual experiences and preferences.

📝 Sample Projects

• Optimizing Everblue's website for search engines to improve organic traffic and lead generation
• Managing and optimizing PPC advertising campaigns across multiple platforms to maximize ROI and conversion rates
• Analyzing campaign performance data to identify trends, make data-driven decisions, and optimize marketing strategies
• Developing and implementing email marketing campaigns to engage subscribers and drive conversions
• Building and launching new standalone websites for Everblue's clients or internal projects

ASSUMPTION: The sample projects listed are based on the job description and industry insights. Actual projects may vary based on the successful candidate's individual experiences, skills, and the company's evolving needs.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role fit into Everblue's overall marketing strategy and company goals?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does Everblue support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: The key questions listed are designed to help the candidate better understand the role, the team, and the company's priorities and expectations. Actual questions may vary based on the candidate's individual interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit with Everblue's mission and company culture
• Prepare for the skills assessment or case study by brushing up on your SEO, PPC, and data analysis skills
• Research Everblue's industry, clients, and competitors to demonstrate your understanding of the company's context
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.