Senior Marketing Associate

📌 Core Information

🔹 Job Title: Senior Marketing Associate

🔹 Company: NielsenIQ

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Intermediate (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and coordinating marketing campaigns across various hubs
• Leading campaign reporting and analysis
• Managing translation processes and content management
• Supporting sales enablement efforts
• Collaborating with cross-functional teams to drive project success

ASSUMPTION: This role requires a strong background in marketing, project management, and cross-functional collaboration. The ideal candidate will have experience in campaign management, reporting, and working with diverse teams.

📋 Key Responsibilities

✅ Project Coordination & Management: Act as a key point of contact, manage workflow, ensure timely execution of tasks, deliver campaign SLAs, and ensure all tasks are completed on time and within scope.

✅ Campaign Reporting & Analysis: Lead full campaign reporting, collect and compile campaign data, ensure key insights and metrics are clearly communicated and actionable.

✅ Translation & Content Management: Manage translation processes with agencies and AI systems, ensure all necessary validations are done by the onshore team to ensure accuracy.

✅ Financial Administration: Raise purchase orders (POs) in accordance with campaign budgets and financial protocols, ensure smooth operational processes.

✅ Sales Enablement: Manage and update Salesloft cadences, support the creation and distribution of sales enablement materials.

✅ Problem Solving & Process Improvement: Analyze straightforward situations, use experience and judgment to solve problems, suggest appropriate solutions, demonstrate expanded conceptual knowledge within marketing practices, continuously enhance capabilities and understanding of industry trends.

✅ Team Collaboration & Contribution: Work closely with senior team members, ensure smooth execution and communication across all marketing activities, accountable for individual contributions while also ensuring that team objectives are met effectively.

✅ Policy Compliance & Quality Control: Ensure adherence to prescribed guidelines and policies in all tasks, impact the quality of both individual work and collaborative efforts, promote a high standard of output across the team.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams. The ideal candidate will be comfortable managing multiple projects and working in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: 3-5 years of experience in marketing or project management roles.

Required Skills:

• Strong working knowledge and experience in marketing processes
• Ability to manage multiple projects and work collaboratively with different teams and stakeholders
• Proficient in using campaign management tools and reporting systems
• Solid understanding of financial processes, including PO management and budget tracking
• Familiarity with Salesloft and other sales enablement platforms
• Strong communication skills, convey complex ideas and factual information in clear, actionable terms
• Ability to work independently under supervision and direction from senior team members

Preferred Skills:

• Experience in a similar role within a global organization
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in marketing agencies or global brands may have an advantage in this role. Familiarity with NielsenIQ's products and services would also be beneficial.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for intermediate marketing roles in Pune)

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for intermediate marketing roles in Pune. Actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ has 10,001+ employees globally, with a significant presence in India. This size offers opportunities for career growth and exposure to diverse projects.

Founded: NielsenIQ was founded in 1923, with a rich history in consumer research and data analytics.

Company Description:

• NielsenIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• The company offers a holistic retail read and the most comprehensive consumer insights, delivered with advanced analytics through state-of-the-art platforms.
• NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: NielsenIQ

ASSUMPTION: NielsenIQ's global presence and diverse client base offer unique opportunities for professional growth and exposure to various industries and markets.

📊 Role Analysis

Career Level: Intermediate (3-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Shared Services team lead and collaborates with various cross-functional teams, including creative, social, and sales enablement.

Work Arrangement: This is an on-site role based in Pune, with flexibility for remote work as needed.

Growth Opportunities:

• Exposure to global marketing campaigns and cross-functional teams
• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on high-impact projects and drive business growth

ASSUMPTION: This role offers a unique opportunity to gain experience in global marketing and collaborate with diverse teams, providing a strong foundation for career growth within the marketing industry.

🌍 Location & Work Environment

Office Type: NielsenIQ's Pune office is a modern, collaborative workspace with a mix of open and private workspaces.

Office Location(s): Pune, Maharashtra, India

Geographic Context:

• Pune is the second-largest city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and cultural heritage.
• The city offers a mix of urban and suburban living, with a lower cost of living compared to other major Indian cities like Mumbai or Bengaluru.
• Pune has a tropical wet and dry climate, with warm and humid summers, mild winters, and monsoon rains from June to September.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: Pune offers a favorable work-life balance, with a lower cost of living and a vibrant cultural scene. The city's tropical climate may be a consideration for some candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team lead and other team members
• Final interview with the marketing director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing and project management skills
• Cross-functional team collaboration
• Problem-solving and analytical skills
• Communication and interpersonal skills
• Cultural fit and alignment with NielsenIQ's values

Application Tips:

• Highlight relevant marketing and project management experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of your campaign management, reporting, and cross-functional collaboration skills for the interview
• Research NielsenIQ's products, services, and company culture to show your enthusiasm and preparation

ATS Keywords: Marketing, Campaign Management, Project Management, Cross-functional Collaboration, Reporting, Sales Enablement, NielsenIQ, Pune

ASSUMPTION: NielsenIQ's interview process is designed to assess the candidate's skills, experience, and cultural fit. Preparation and research are key to success in the interview process.

🛠️ Tools & Technologies

• Campaign management tools (e.g., Marketo, Salesforce Marketing Cloud)
• Reporting and analytics tools (e.g., Tableau, Power BI)
• Sales enablement platforms (e.g., Salesloft, HubSpot)
• Translation management systems (e.g., Smartling, Transifex)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing, project management, and analytics tools is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Accountability
• Diversity & Inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable managing multiple projects and working with diverse teams?
• Do you have a strong attention to detail and a commitment to quality?
• Are you proactive, resourceful, and able to work independently?
• Do you align with NielsenIQ's values and commitment to diversity, equity, and inclusion?

ASSUMPTION: NielsenIQ values a diverse and inclusive work environment, with a strong emphasis on collaboration, innovation, and accountability. Candidates who align with these values and work styles will be a strong fit for the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
• Adapting to changes in priorities and workflows, as needed
• Meeting tight deadlines and ensuring high-quality output in a dynamic work environment
• Navigating a large, global organization with a complex matrix structure

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills. Candidates should be comfortable working in a fast-paced, dynamic environment and able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position offers unique exposure to global campaigns and cross-functional teams
• Industry-specific context: NielsenIQ's focus on consumer intelligence and data analytics sets it apart from other marketing organizations
• Career path comparison: This role provides a strong foundation for career growth within the marketing industry, with opportunities to advance within the marketing department or explore other functions within the organization

ASSUMPTION: This role offers a unique blend of global marketing experience, cross-functional team collaboration, and data-driven decision-making, providing a strong foundation for career growth within the marketing industry.

📝 Sample Projects

• Managing a global marketing campaign for a major CPG client, coordinating with multiple hubs and ensuring alignment with business goals and deadlines
• Leading a comprehensive campaign reporting and analysis project, identifying key insights and metrics to drive business growth
• Managing the translation processes for a high-profile event, ensuring accurate and timely delivery of materials in multiple languages

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strong project management, communication, and analytical skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with other marketing teams and functions within the organization?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does NielsenIQ support the growth and development of its marketing professionals?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These interview questions demonstrate a proactive and engaged approach to the role, showing your interest in the position and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing and project management experience, as well as any relevant skills and accomplishments
• Write a compelling cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of your campaign management, reporting, and cross-functional collaboration skills for the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.