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Senior Marketing Associate, Malls

Lamda Development SA
Full-time
On-site
Athens, AttikΓ­, Greece
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Associate, Malls

πŸ”Ή Company: Lamda Development SA

πŸ”Ή Location: Athens, Greece

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 26, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting and executing impactful marketing campaigns and events
  • Strengthening brand purpose for Lamda Malls across multiple properties
  • Collaborating with cross-functional teams and external partners
  • Delivering high-quality initiatives that enhance brand presence and customer engagement

ASSUMPTION: This role requires a high level of organization, creativity, and adaptability to manage multiple projects and stakeholders effectively.

πŸ“‹ Key Responsibilities

βœ… Supporting the planning and execution of 360Β° marketing campaigns (ATL & BTL)

βœ… Coordinating the production and rollout of marketing materials

βœ… Liaising with advertising and production agencies to manage briefings, evaluate proposals, and track deliverables

βœ… Monitoring campaign performance and contributing to reporting and analysis

βœ… Supporting the creation of meaningful briefs to agencies for experiential events

βœ… Managing the production and adaptation of event communication materials

βœ… Conducting post-event evaluations to assess effectiveness and gather insights

βœ… Supporting the development of 360Β° communication plans to engage relevant audiences per event

βœ… Ensuring the utilization of various marketing channels to amplify event reach and engagement

βœ… Assisting in identifying new trends in experiential marketing related to retail

βœ… Maintaining calendars, documentation, and timelines for marketing and event activities

βœ… Supporting budget tracking and reporting for both marketing and experiential events

βœ… Assisting in managing procurement processes, vendor coordination, and compliance with internal procedures

βœ… Tracking, analyzing, and reporting on campaign/event performance and ROI using data insights

βœ… Collaborating closely with internal departments and maintaining professional communication with external partners, vendors, and tenants

ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to ensure the successful execution of multiple campaigns and events simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, Business Administration, or a related field. A master’s degree is a minimum requirement for this position.

Experience: Minimum 8 years of working experience in advertising and/or communications agency, with knowledge of marketing activities and requirements in relation to retail, visitor attractions, or related environments.

Required Skills:

  • Strong command of English (spoken and written); additional languages are a plus
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word); familiarity with project management tools is an asset
  • Proven ability to write comprehensive briefs to agencies

Preferred Skills:

  • Knowledge of the Greek retail market
  • Experience working with real estate or shopping center management

ASSUMPTION: Candidates with experience in the Greek retail market or working with shopping centers may have a competitive advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI-estimated based on experience level and market standards for senior marketing roles in Greece)

Benefits:

  • Competitive compensation package according to professional experience
  • Additional benefits, including a passionate working environment and opportunities for professional growth

Working Hours: Full-time, Monday-Friday, with flexibility for event-related work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Real Estate, with a focus on retail and shopping center development and management

Company Size: 501-1,000 employees, providing a large and diverse work environment with ample opportunities for collaboration and growth

Founded: 1998, with a rich history and established reputation in the Greek real estate market

Company Description:

  • LAMDA Development S.A. is a holding company specializing in the development, investment, and management of real estate in Greece and South-Eastern Europe
  • The company is the leader in the Retail Real Estate sector in Greece, with successful diversification in the office and residential sectors
  • LAMDA Development S.A. is a member of the Latsis Group, a prominent Greek business conglomerate

Company Specialties:

  • Real Estate Development
  • Shopping Center Management
  • Investment and Asset Management

Company Website: lamdadev.com

ASSUMPTION: Working at Lamda Development SA offers exposure to a wide range of projects and opportunities for professional growth within the real estate industry.

πŸ“Š Role Analysis

Career Level: Senior-level position, reporting directly to the Marketing & Events Senior Manager

Reporting Structure: The Senior Marketing Associate, Malls, will report to the Marketing & Events Senior Manager and collaborate with various internal departments and external partners

Work Arrangement: Full-time, on-site position, with flexibility for event-related work

Growth Opportunities:

  • Potential career progression within the marketing department or related fields
  • Opportunities to work on diverse projects and gain experience in various aspects of marketing and event management
  • Exposure to a large and dynamic work environment, providing ample opportunities for networking and skill development

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and event management within the real estate industry.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with state-of-the-art facilities

Office Location(s): Kifisias 37A, Marousi, Attika 15123, GR

Geographic Context:

  • Athens, Greece, offering a vibrant cultural scene, rich history, and a Mediterranean climate
  • Easy access to public transportation, with the office located near the Kifissia metro station
  • Close proximity to shopping, dining, and entertainment options

Work Schedule: Full-time, Monday-Friday, with flexibility for event-related work

ASSUMPTION: The office location provides easy access to public transportation and a variety of amenities, making it an attractive work environment for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the Marketing & Events Senior Manager
  • Final interview with senior leadership

Key Assessment Areas:

  • Marketing and event management skills
  • Project management and organizational skills
  • Communication and interpersonal skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the Greek retail market and Lamda Development SA's business
  • Prepare examples of successful marketing campaigns or events you've managed, emphasizing your ability to drive results and engagement

ATS Keywords: Marketing campaigns, event management, project coordination, budget tracking, cross-functional collaboration, strategic planning, communication, interpersonal skills, organizational skills, creative thinking, attention to detail, data analysis, vendor coordination, trend analysis, team collaboration, deadline management

ASSUMPTION: Applicants should tailor their resumes and cover letters to emphasize their relevant experience and skills, focusing on the key responsibilities and required qualifications outlined in the job description.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Excellence
  • Responsibility
  • Innovation
  • Collaboration

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you a strong communicator and collaborator, able to work effectively with diverse teams?
  • Do you have a proven track record of driving results and exceeding expectations in marketing and event management roles?

ASSUMPTION: Applicants should assess their fit with Lamda Development SA's company values and work style to ensure a successful and fulfilling career in this role.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously, requiring strong organizational and time management skills
  • Working in a fast-paced, dynamic environment that may require flexibility and adaptability
  • Dealing with tight deadlines and pressure to deliver high-quality results
  • Navigating a large and diverse organization, requiring strong communication and collaboration skills

ASSUMPTION: Applicants should be prepared to manage multiple priorities and work effectively under pressure to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Marketing Manager or Marketing Campaign Manager position in a retail or real estate company, with a focus on event management and cross-functional collaboration
  • However, this role is unique in its focus on supporting multiple malls and working with diverse stakeholders within a large organization
  • Career progression in this role may lead to opportunities in marketing leadership, event management, or related fields within the real estate industry

ASSUMPTION: Applicants should compare this role to similar positions in the marketing and event management fields to understand its unique aspects and requirements.

πŸ“ Sample Projects

  • Planning and executing a grand opening event for a new shopping center, including marketing campaigns, vendor coordination, and event logistics
  • Managing a rebranding campaign for an existing mall, including market research, strategic planning, and cross-functional collaboration
  • Developing and implementing a customer loyalty program, including market research, campaign development, and analytics

ASSUMPTION: Applicants should be prepared to provide examples of successful marketing campaigns or events they've managed, demonstrating their ability to drive results and engagement.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing calendar for Lamda Malls, and how this role contributes to its development and execution?
  • How does this role collaborate with other departments, such as leasing, tenant relations, and property management, to ensure seamless project implementation?
  • What are the most challenging aspects of working in a large, dynamic organization like Lamda Development SA, and how can this role address them effectively?
  • What opportunities exist for professional growth and development within the marketing department or related fields at Lamda Development SA?
  • How does Lamda Development SA support work-life balance for its employees, particularly in roles with event-related work?

ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and understanding of the company's work environment and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: Senior Marketing Associate, Malls in Athens at Lamda Development SA
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of successful marketing campaigns or events you've managed, emphasizing your ability to drive results and engagement
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.