📌 Core Information
🔹 Job Title: Senior Marketing Associate (MY Pay)
🔹 Company: ShopBack
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-time, Hybrid (2 office days per week)
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving user growth and retention strategies for ShopBack Pay
- Planning and executing B2C marketing campaigns with top brands
- Managing campaigns end-to-end across multiple channels
- Spearheading and scaling core marketing programs
- Collaborating cross-functionally with various teams
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business impact through marketing campaigns.
📋 Key Responsibilities
✅ Lead growth initiatives to drive user growth and retention strategies, focusing on scaling revenue for ShopBack Pay
✅ Plan and execute B2C marketing campaigns with top brands across F&B, Fashion, Beauty, and Home & Living categories
✅ Manage campaigns end-to-end, from crafting pitch decks and securing buy-in from brand partners to launching across in-app, website, offline, social media, CRM, paid ads, and influencer channels
✅ Spearhead and scale core marketing programs to boost merchant participation and business impact, continuously optimizing messaging and communication channels
✅ Collaborate closely with design, content, operations, social, BD, and account management teams to deliver results for both ShopBack and our partners
✅ Measure campaign performance, identify scalable growth opportunities, and translate insights into winning strategies
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to juggle multiple brand campaigns and tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in marketing, campaigns, or business growth, ideally in offline retail, e-Commerce, or payments
Required Skills:
- Proven ability to drive outcomes independently in a fast-paced, performance-driven environment
- Strong analytical and data interpretation skills, making decisions based on facts, not assumptions
- Creative problem solver with a can-do attitude and solid team spirit
- Excellent interpersonal and stakeholder management skills
- Strong project management capabilities, able to juggle multiple brand campaigns and tight deadlines
- Strategic and creative thinker with a passion for delivering innovative marketing solutions
Preferred Skills:
- Experience working with cross-functional teams in a fast-paced environment
- Fluency in English and Malay
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the international nature of the company and the need to collaborate with various teams.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Associate role in Kuala Lumpur, the estimated salary range is MYR 8,000 - 12,000 per month (MYR 96,000 - 144,000 annually).
Benefits:
- Career progression paths and opportunities to take on greater challenges
- Competitive compensation based on performance
- Candid, open, and collaborative culture where feedback is valued
- Work-From-Anywhere benefit to enable personal and professional growth
- Flow Day Thursday (1-day a week, optional to work from home or office)
Working Hours: Full-time, 40 hours per week, with flexible working hours and the option to work from home one day per week.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and performance. The company offers a competitive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: ShopBack operates in the technology, information, and internet industry, focusing on e-Commerce, online marketing, and payment solutions.
Company Size: ShopBack has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: ShopBack was founded in 2014, with a mission to revolutionize shopping by helping advertisers market more cost-effectively while making every purchase more rewarding for shoppers.
Company Description:
- ShopBack is the leading shopping, rewards, and payments platform in Asia-Pacific, empowering 50 million shoppers across 13 markets
- The company works with 20,000+ partners and facilitates over half a million transactions daily
- ShopBack is expanding globally, looking for adventurous, driven individuals to help build The World’s Most Rewarding Way to Shop
Company Specialties:
- E-commerce
- Internet
- Cashback
- Tech
- Online Marketing
- Discovery Shopping
- Engineering
- Shopping
- Smart Solutions
- Startup
- Desktop
- Mobile App
- iOS
- Android
- Affiliate Marketing
- FinTech
- Payment Solutions
- Rewards
Company Website: corporate.shopback.com
ASSUMPTION: ShopBack's focus on innovation and growth provides an exciting environment for candidates looking to make a significant impact in the e-Commerce and fintech spaces.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a proven track record of driving marketing campaigns and growth initiatives.
Reporting Structure: The Senior Marketing Associate will report directly to the Head of Marketing or a similar role, working closely with various teams to deliver results.
Work Arrangement: This is a hybrid role, with 2 office days per week and the option to work from home one day per week (Flow Day Thursday).
Growth Opportunities:
- Progression paths and opportunities to take on greater challenges within the marketing department or other areas of the business
- Potential to work on regional or global projects as the company expands
- Chance to gain experience working with a diverse range of brands and teams
ASSUMPTION: ShopBack's focus on growth and expansion provides ample opportunities for candidates to grow their careers and take on new challenges.
🌍 Location & Work Environment
Office Type: ShopBack's Kuala Lumpur office is located in Menara IGB, Lingkaran Syed Putra, Mid Valley City, with a modern and collaborative work environment.
Office Location(s): ShopBack has offices in various locations across Asia-Pacific, with the main headquarters in Singapore.
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant food and entertainment scene
- The Mid Valley City area is a popular business district with easy access to public transportation and amenities
- Malaysia offers a tropical climate, with warm weather year-round
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 6:00 PM, and the option to work from home one day per week.
ASSUMPTION: ShopBack's hybrid work arrangement and flexible work hours provide a good work-life balance for employees, allowing them to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final round with the Head of Marketing or a similar role
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Campaign management and execution experience
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with ShopBack's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and achievements
- Prepare examples of successful marketing campaigns you've managed, including metrics and outcomes
- Research ShopBack's mission, values, and recent campaigns to demonstrate your understanding of the company and its goals
ATS Keywords: Marketing, Campaign Management, Business Growth, Analytical Skills, Data Interpretation, Project Management, Interpersonal Skills, Stakeholder Management, Creative Problem Solving, Team Spirit, Strategic Thinking, Innovative Marketing Solutions, E-commerce, Cashback, FinTech, Rewards
ASSUMPTION: ShopBack's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: ShopBack uses a variety of marketing and project management tools to streamline workflows and improve collaboration among teams.
👔 Cultural Fit Considerations
Company Values:
- Grit: Tackle all challenges head-on, working together to solve problems and achieve success
- Hunger: Value hard work and relentless drive
- Speed: Move fast and have a bias for action, all to deliver maximum impact
- Impact: Focus on results, always aiming for the best possible outcomes and timelines
- Growth: Embrace a growth mindset, constantly striving to learn, improve, and excel in our roles
Work Style:
- Collaborative and cross-functional, with a focus on delivering results for both ShopBack and its partners
- Fast-paced and performance-driven, with a bias for action
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment, working with multiple teams to deliver results?
- Are you comfortable managing multiple brand campaigns and tight deadlines, with a focus on driving business impact?
- Do you have a growth mindset and a passion for learning and improving in your role?
ASSUMPTION: ShopBack's values and work style emphasize collaboration, performance, and continuous improvement, providing an exciting environment for candidates looking to make a significant impact in their role.
⚠️ Potential Challenges
- Managing multiple brand campaigns and tight deadlines may be challenging for candidates without strong project management skills
- Working in a fast-paced, performance-driven environment may be stressful for candidates who prefer a more laid-back work environment
- ShopBack's focus on growth and expansion may lead to frequent changes in priorities and responsibilities
- Kuala Lumpur's tropical climate may be uncomfortable for candidates who prefer cooler working environments
ASSUMPTION: While ShopBack offers a dynamic and exciting work environment, candidates should be aware of the potential challenges and ensure they are a good fit for the role and the company culture.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Campaign Manager position in an e-Commerce or fintech company
- ShopBack's focus on growth and expansion provides more opportunities for career progression compared to smaller companies or startups
- Candidates with experience in e-Commerce, cashback, or fintech may have an advantage in this role compared to candidates from other industries
ASSUMPTION: While this role shares similarities with other marketing positions, ShopBack's unique business model and focus on growth provide a unique set of opportunities and challenges for candidates.
📝 Sample Projects
- Developing and executing a B2C marketing campaign for a new merchant, driving user acquisition and revenue growth for ShopBack Pay
- Spearheading a regional marketing campaign to promote ShopBack's rewards and cashback offerings, driving user engagement and retention
- Collaborating with the design team to create visually appealing marketing materials for various channels, optimizing for brand consistency and impact
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives a Senior Marketing Associate might work on at ShopBack, highlighting the role's focus on driving business impact through marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does ShopBack support the growth and development of its employees?
- What are the most significant challenges facing the marketing team in the next 12 months, and how can this role help address them?
- How does ShopBack measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration with other departments or regional teams in this role?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and achievements
- Prepare examples of successful marketing campaigns you've managed, including metrics and outcomes
- Research ShopBack's mission, values, and recent campaigns to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
