Senior Marketing Automation Manager (Colombia-Based, Remote)

📌 Core Information

🔹 Job Title: Senior Marketing Automation Manager (Colombia-Based, Remote)

🔹 Company: InVitro Capital

🔹 Location: Bogotá, Colombia

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Colombia-based)

🚀 Job Overview

Key aspects of this role include:

• Driving customer engagement and growth through advanced marketing automation strategies
• Managing and optimizing marketing automation platforms
• Collaborating cross-functionally to unify digital marketing efforts
• Delivering rapid, impactful improvements to marketing operations

ASSUMPTION: This role requires a high level of technical expertise and proven experience in marketing automation to drive significant business results.

📋 Key Responsibilities

✅ Design, deploy, and manage advanced marketing automation strategies across multiple channels to optimize customer engagement and conversion rates

✅ Oversee the integration and optimization of leading marketing automation platforms

✅ Develop and execute customer lifecycle campaigns to improve engagement, conversion, and retention

✅ Leverage analytics and reporting tools to continuously refine automation workflows and enhance overall performance

✅ Collaborate with SEO, SEM, and creative teams to ensure a unified digital marketing strategy

✅ Deliver rapid and impactful improvements to marketing operations using proven expertise

✅ Develop, execute, and optimize programmatic ad campaigns to complement automation efforts and drive targeted, data-driven ad placements

ASSUMPTION: The role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field

Experience: At least 10 years of hands-on marketing automation experience with a proven record of driving significant business results

Required Skills:

• Advanced knowledge of marketing automation platforms
• Strong grasp of data analytics and campaign optimization
• Familiarity with programmatic advertising platforms (DSPs, DMPs) and digital ad buying processes
• Excellent verbal and written proficiency in English

Preferred Skills:

• Experience working with early-stage startups
• Ability to integrate automation with other digital marketing functions seamlessly

ASSUMPTION: Candidates should have a proven track record in marketing automation and be comfortable working in a dynamic, startup environment.

💰 Compensation & Benefits

Salary Range: $2,000 - $3,000 USD per month (base plus bonus). The compensation package is designed to reward high performance, with opportunities for additional incentives based on campaign and programmatic success.

Benefits:

• Work on cutting-edge products that are transforming how SMBs operate across industries
• Take a hands-on role in launching and scaling high-impact startups in a fast-paced, all-in startup environment
• Join a team of seasoned entrepreneurs and industry experts passionate about building things that matter
• Thrive in a collaborative, low-ego environment where great ideas win and people grow together

Working Hours: Full-time, with flexible hours and a focus on results and performance

ASSUMPTION: The salary range is estimated based on industry standards for senior marketing automation roles in Colombia and the company's size. The benefits listed are derived from the company's description and may not be exhaustive.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals. InVitro Capital focuses on building and funding companies from idea to exit, with a hands-on approach that transforms untapped sectors into scalable, profitable enterprises.

Company Size: 51-200 employees. This size allows for a dynamic, startup-like environment while offering the resources and stability of a larger organization.

Founded: 2023. InVitro Capital is a relatively new venture capital firm with a focus on strategic deployment of capital and expertise to disrupt high-potential industries.

Company Description:

• At InVitro Capital, we build in a controlled environment, transforming untapped sectors into scalable, profitable enterprises through autonomous AI solutions and cutting-edge innovation.
• Our hands-on approach involves strategically deploying capital and expertise to disrupt high-potential industries, driving growth from idea to exit.
• We foster a collaborative, low-ego environment where great ideas win, and people grow together.

Company Specialties:

• Venture Studio
• Venture Building
• Venture Fund
• and Entrepreneurship

Company Website: http://invitrocapital.com

ASSUMPTION: InVitro Capital's focus on building and funding companies from idea to exit requires a diverse skill set and a strong entrepreneurial mindset from its employees.

📊 Role Analysis

Career Level: Senior. This role requires a high level of expertise and experience in marketing automation, with a proven track record of driving significant business results.

Reporting Structure: The Senior Marketing Automation Manager will likely report directly to the Head of Marketing or a similar role, depending on the organization's structure.

Work Arrangement: Remote (Colombia-based). This role requires a strong focus on results and performance, with flexible hours and a remote work arrangement based in Colombia.

Growth Opportunities:

• As InVitro Capital continues to grow and expand its portfolio, there may be opportunities for the right candidate to take on additional responsibilities or move into a leadership role.
• The dynamic nature of the company's work may also present opportunities for candidates to gain experience in new areas or industries.

ASSUMPTION: The growth opportunities for this role will depend on the individual's performance, the company's expansion, and the specific needs of its portfolio companies.

🌍 Location & Work Environment

Office Type: Remote. InVitro Capital offers a remote work arrangement for this role, allowing for flexibility and a better work-life balance.

Office Location(s): Bogotá, Colombia. The company's headquarters are located in Irvine, California, but this role is based in Bogotá, Colombia.

Geographic Context:

• Bogotá is the capital and largest city of Colombia, with a vibrant startup ecosystem and a growing tech industry.
• The city offers a high quality of life, with a rich cultural scene, diverse neighborhoods, and numerous parks and green spaces.
• Bogotá has a humid subtropical climate, with mild winters and warm summers, making it an attractive destination for expats and remote workers.

Work Schedule: Full-time, with flexible hours and a focus on results and performance. The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in Bogotá, Colombia.

ASSUMPTION: The work environment for this role is primarily remote, with occasional virtual meetings and collaboration with the team based in Irvine, California.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess cultural fit and communication skills
• Technical assessment or case study to evaluate marketing automation skills
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Technical expertise in marketing automation and programmatic advertising
• Data-driven decision-making and analytical skills
• Communication and collaboration skills, both written and verbal
• Cultural fit and alignment with InVitro Capital's values and mission

Application Tips:

• Highlight your proven track record in marketing automation and the specific results you've achieved in previous roles
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
• Include any relevant certifications or training in marketing automation platforms or programmatic advertising

ATS Keywords: Marketing Automation, Programmatic Advertising, Data Analytics, Campaign Optimization, Customer Engagement, Digital Marketing, SEO, SEM, Cross-Functional Collaboration, Plug-and-Play Solutions

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager or the company's current priorities.

🛠️ Tools & Technologies

• Marketing Automation Platforms: HubSpot, Marketo, Pardot, or similar
• Programmatic Advertising Platforms: DSPs (Demand-Side Platforms) such as Google Display & Video 360, The Trade Desk, or similar
• Data Analytics Tools: Google Analytics, Tableau, or similar
• Collaboration Tools: Slack, Microsoft Teams, or similar

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the needs of its portfolio companies.

👔 Cultural Fit Considerations

Company Values:

• Build in a controlled environment
• Transform untapped sectors into scalable, profitable enterprises
• Drive growth from idea to exit
• Foster a collaborative, low-ego environment where great ideas win, and people grow together

Work Style:

• Results-driven and performance-focused
• Dynamic and entrepreneurial, with a strong focus on innovation and disruption
• Collaborative and team-oriented, with a willingness to work across functions and disciplines

Self-Assessment Questions:

• Do you thrive in a dynamic, startup-like environment, with a strong focus on results and performance?
• Are you comfortable working remotely and collaborating with a team based in a different time zone?
• Do you have a proven track record in marketing automation and a strong entrepreneurial mindset?

ASSUMPTION: InVitro Capital's focus on building and funding companies from idea to exit requires a diverse skill set and a strong entrepreneurial mindset from its employees.

⚠️ Potential Challenges

• The dynamic nature of the company's work may require candidates to adapt quickly to new situations and priorities
• The remote work arrangement may present challenges in terms of communication and collaboration with the team based in Irvine, California
• The company's focus on growth and expansion may require candidates to take on additional responsibilities or work on multiple projects simultaneously
• The competitive nature of the venture capital and private equity industry may present challenges in terms of career progression and job security

ASSUMPTION: The potential challenges for this role will depend on the individual's skills, experience, and ability to adapt to a dynamic, startup-like environment.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a greater emphasis on technical expertise in marketing automation and programmatic advertising
• Unlike many marketing roles, this position requires a proven track record of driving significant business results and a strong focus on data-driven decision making
• This role offers the opportunity to work on cutting-edge products and drive growth in a dynamic, startup-like environment, with potential for career growth and development

ASSUMPTION: The comparison of this role to similar positions in the industry will depend on the specific needs and priorities of the company and its portfolio companies.

📝 Sample Projects

• Develop and execute a customer lifecycle campaign to improve engagement, conversion, and retention for one of InVitro Capital's portfolio companies
• Optimize the integration of a marketing automation platform to improve overall performance and drive growth for a startup in the electrical industry
• Design and deploy advanced marketing automation strategies to drive customer engagement and conversion rates for a medical technology company

ASSUMPTION: The sample projects for this role will depend on the specific needs and priorities of the company and its portfolio companies.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how will my performance be measured?
• How does InVitro Capital support the growth and development of its employees, and what opportunities are there for career progression within the company?
• What are the specific challenges and priorities facing the company and its portfolio companies, and how will this role contribute to driving growth and success?
• How does InVitro Capital foster a collaborative, low-ego environment, and what steps does the company take to ensure that great ideas win and people grow together?
• What are the key performance indicators (KPIs) for this role, and how will my progress and success be tracked and evaluated?

ASSUMPTION: The key questions to ask during the interview for this role will depend on the individual's specific interests, goals, and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role, with a focus on your proven track record in marketing automation and the specific results you've achieved in previous positions
• Prepare for the interview by researching InVitro Capital's mission, values, and portfolio companies, and by practicing common interview questions and scenarios
• Follow up with the hiring manager or the company's HR department within one week of submitting your application to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.