Senior Marketing Automation Manager (Panama-Based, Remote)

📌 Core Information

🔹 Job Title: Senior Marketing Automation Manager (Panama-Based, Remote)

🔹 Company: InVitro Capital

🔹 Location: Panama

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Panama-Based)

🚀 Job Overview

Key aspects of this role include:

• Driving customer engagement and growth through advanced marketing automation strategies
• Managing and optimizing marketing automation platforms
• Designing and executing customer lifecycle campaigns
• Collaborating cross-functionally with SEO, SEM, and creative teams
• Delivering rapid, impactful improvements to marketing operations
• Managing and optimizing programmatic advertising campaigns

ASSUMPTION: This role requires a high level of technical proficiency and proven experience in marketing automation to drive significant business results.

📋 Key Responsibilities

✅ Design, deploy, and manage advanced marketing automation strategies across multiple channels to optimize customer engagement and conversion rates

✅ Oversee the integration and optimization of leading marketing automation platforms

✅ Develop and execute customer lifecycle campaigns that produce immediate, measurable improvements in engagement, conversion, and retention

✅ Leverage analytics and reporting tools to continuously refine automation workflows and enhance overall performance

✅ Coordinate with SEO, SEM, and creative teams to ensure a unified digital marketing strategy

✅ Deliver rapid and impactful improvements to our marketing operations using proven expertise

✅ Develop, execute, and optimize programmatic ad campaigns, managing DSP platforms, bid strategies, and audience segmentation

ASSUMPTION: This role requires a hands-on approach with a focus on delivering tangible results in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field

Experience: At least 10 years of hands-on marketing automation experience with a proven record of driving significant business results

Required Skills:

• Advanced knowledge of marketing automation platforms
• Strong grasp of data analytics and campaign optimization
• Familiarity with programmatic advertising platforms (DSPs, DMPs) and digital ad buying processes
• Excellent verbal and written proficiency in English

Preferred Skills:

• Experience working with early-stage startups
• Ability to integrate automation with other digital marketing functions seamlessly

ASSUMPTION: Candidates with a strong background in marketing automation and a track record of driving results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $2,000 to $3,000 per month (base plus bonus). Our compensation package is designed to reward high performance, with opportunities for additional incentives based on campaign and programmatic success.

Benefits:

• Build the future of AI by working on cutting-edge products
• Be a founding force in launching and scaling high-impact startups
• Work with a team of seasoned entrepreneurs and industry experts
• Thrive in a collaborative culture that fosters growth and innovation

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. Actual compensation may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals. InVitro Capital focuses on transforming untapped sectors into scalable, profitable enterprises through autonomous AI solutions and cutting-edge innovation.

Company Size: 51-200 employees. As a mid-sized company, InVitro Capital offers a dynamic work environment with ample opportunities for growth and impact.

Founded: 2023. InVitro Capital was founded with a mission to build and fund companies from idea to exit, strategically deploying capital and expertise to disrupt high-potential industries.

Company Description:

• Hands-on approach to transforming high-potential industries
• Focus on autonomous AI solutions and cutting-edge innovation
• Strategic deployment of capital and expertise to drive growth

Company Specialties:

• Venture Studio
• Venture Building
• Venture Fund
• and Entrepreneurship

Company Website: http://invitrocapital.com

ASSUMPTION: InVitro Capital's focus on innovation and growth makes it an attractive option for candidates seeking to make a significant impact in the venture capital and private equity space.

📊 Role Analysis

Career Level: Senior. This role is suited for experienced marketing professionals seeking to leverage their expertise to drive growth and innovation in a dynamic environment.

Reporting Structure: This role reports directly to the Head of Marketing or a similar executive position, with potential oversight of junior marketing automation team members.

Work Arrangement: Remote (Panama-Based). This role requires a strong remote work ethic and the ability to collaborate effectively with team members across time zones.

Growth Opportunities:

• Potential to take on additional responsibilities as the company grows
• Opportunities to work on diverse projects across various industries
• Chance to develop leadership skills by mentoring junior team members

ASSUMPTION: This role offers significant growth potential for candidates eager to take on new challenges and make a lasting impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote. This role does not require regular on-site presence, allowing for greater flexibility and work-life balance.

Office Location(s): Panama City, Panama

Geographic Context:

• Panama City offers a vibrant, multicultural environment with a cost of living comparable to major U.S. cities
• Panama's strategic location and time zone make it an ideal hub for working with international teams
• The country boasts a stable political environment and a strong focus on economic growth

Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate collaboration with international teams.

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a better work-life balance while still making a significant impact in a dynamic environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate marketing automation skills
• Final interview with the hiring manager or a panel of stakeholders to discuss the role and company fit

Key Assessment Areas:

• Technical proficiency in marketing automation platforms and tools
• Problem-solving skills and ability to think strategically
• Communication and collaboration skills, both written and verbal
• Cultural fit and alignment with InVitro Capital's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing automation experience and achievements
• Include specific examples of your ability to drive results and optimize marketing campaigns
• Demonstrate your understanding of InVitro Capital's mission and how your skills align with their goals

ATS Keywords: Marketing Automation, Email Marketing, CRM, Social Media, Campaign Design, Data Analytics, Programmatic Advertising, Audience Segmentation, Cross-Functional Collaboration, Digital Marketing, SEO, SEM, Creative Strategy, Customer Engagement, Conversion Optimization, Startup Experience, Results-Oriented

ASSUMPTION: InVitro Capital's application process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can make a significant impact in a dynamic, fast-paced environment.

🛠️ Tools & Technologies

• HubSpot, Marketo, or Pardot (depending on the company's preferred platform)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
• Data analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing cutting-edge technology and approaches to drive growth
• Collaboration: Working together to achieve common goals and overcome challenges
• Results-Oriented: Focusing on delivering tangible outcomes and making a measurable impact

Work Style:

• Dynamic and fast-paced, with a focus on agility and adaptability
• Results-driven, with a strong emphasis on performance and achievement
• Collaborative, with a focus on working together to achieve common goals

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments, and are you comfortable with ambiguity?
• Are you results-oriented, with a proven track record of driving significant business results?
• Do you enjoy working collaboratively with diverse teams to achieve common goals?

ASSUMPTION: InVitro Capital's culture is characterized by innovation, collaboration, and a strong focus on results, making it an attractive option for candidates who thrive in dynamic, fast-paced environments.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic environment
• Adapting to new tools and technologies as the company grows and evolves
• Collaborating effectively with international teams across different time zones
• Balancing the need for innovation with the requirement to deliver tangible results

ASSUMPTION: The challenges associated with this role are inherent to its dynamic, fast-paced nature and require candidates who are adaptable, results-driven, and comfortable with ambiguity.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on automation and optimization, requiring a strong technical background and proven experience driving results
• InVitro Capital's focus on innovation and growth sets it apart from more traditional venture capital firms, offering candidates the opportunity to make a significant impact in a dynamic environment
• This role offers significant growth potential, with opportunities to take on additional responsibilities and develop leadership skills as the company grows

ASSUMPTION: Candidates with a strong background in marketing automation and a desire to make a significant impact in a dynamic, fast-paced environment will find this role particularly appealing.

📝 Sample Projects

• Developing and executing a comprehensive marketing automation strategy for a new portfolio company
• Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions
• Managing programmatic advertising campaigns to drive targeted, data-driven ad placements and improve ROI

ASSUMPTION: The specific projects associated with this role will vary depending on the company's portfolio and the candidate's expertise, but will always focus on driving growth and innovation through marketing automation.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing automation and how this role fits into that strategy?
• How does InVitro Capital support the growth and development of its portfolio companies, and what role does this position play in that process?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does InVitro Capital foster a culture of innovation and collaboration, and what opportunities are there for growth and development within the company?
• What is the expected work-life balance for this role, and how does the company support remote work?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to making a significant impact in the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing automation experience and achievements
• Prepare examples of your ability to drive results and optimize marketing campaigns
• Demonstrate your understanding of InVitro Capital's mission and how your skills align with their goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.