Senior Marketing Automation Specialist

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📌 Core Information

🔹 Job Title: Senior Marketing Automation Specialist

🔹 Company: Moneris

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: ⚙️ Marketing Automation

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 Years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading marketing automation projects using Salesforce Marketing Cloud and Pardot
• Creating data-driven campaigns and personalizing customer experiences
• Building email campaigns with SQL and AMPscript
• Collaborating with cross-functional teams for project success

ASSUMPTION: This role likely requires strategic thinking and the ability to manage multiple projects simultaneously, as the job involves leading significant projects and collaborating with various teams.

📋 Key Responsibilities

✅ Develop, execute, and optimize marketing automation workflows within Salesforce Marketing Cloud and Pardot.

✅ Use SQL to handle customer data for targeted campaigns.

✅ Build dynamic, personalized email templates using AMPscript.

✅ Collaborate with cross-functional teams for lead capture, scoring, and nurture programs.

✅ Analyze campaign performance metrics to implement improvements.

ASSUMPTION: Responsibilities suggest a dynamic work environment where adaptability and data-driven decision-making are crucial for campaign optimization.

🎯 Required Qualifications

Education: A post-secondary degree or diploma in Marketing, Technology, or a related discipline is required.

Experience: 2+ years of experience in Salesforce Marketing Cloud and email marketing automation.

Required Skills:

• Proficiency in SQL
• Experience with AMPscript
• Understanding of customer lifecycle journeys

Preferred Skills:

• Experience with Pardot
• Knowledge of Salesforce CRM integration

ASSUMPTION: The qualifications section implies a need for both technical prowess and strategic marketing expertise to build effective, targeted campaigns.

💰 Compensation & Benefits

Salary Range: Not specified; likely competitive in the financial services industry given the senior level.

Benefits:

• Comprehensive Total Rewards Program including bonuses
• Flexible benefits from day 1
• RRSP matching & defined contribution pension plan
• Learning & development programs
• Employee Assistance Program and access to virtual health care

Working Hours: 40 hours per week with potential flexibility due to hybrid model.

ASSUMPTION: Compensation seems to be aligned with the high expectations and responsibilities of the role, considering the extensive benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on payment solutions and technological innovations.

Company Size: 1,001–5,000 employees, indicating a mid-to-large operation with ample resources and potential for advancement.

Founded: 2000, demonstrating stability and experience in the industry.

Company Description:

• Originated as Canada’s first fintech
• Provides commerce solutions and local support
• Supports a wide range of clients from micro-merchants to large enterprises

Company Specialties:

• Payment processing
• eCommerce and point-of-sale solutions
• Loyalty and gift cards

Company Website: http://www.moneris.com

ASSUMPTION: The company's fintech and payment processing expertise indicates an innovative work environment, possibly appealing to tech-savvy individuals.

📊 Role Analysis

Career Level: Senior level, with opportunities to influence project directions and lead initiatives.

Reporting Structure: Reports to the Manager, Marketing Technology and Lifecycle, suggesting direct involvement in strategic decision-making.

Work Arrangement: Hybrid model, balancing on-site collaboration with some remote work flexibility.

Growth Opportunities:

• Potential for leadership roles within the marketing technology team
• Opportunities to drive impactful changes in marketing strategies
• Access to continuous learning and development resources

ASSUMPTION: The hybrid work format indicates a progressive company culture that values both collaboration and flexibility.

🌍 Location & Work Environment

Office Type: Modern office setting with a hybrid work model.

Office Location(s): 3300 Bloor Street West, West Tower, Toronto, Ontario M8X 2X2, Canada.

Geographic Context:

• Situated in a major urban center
• Access to diverse cultural and recreational amenities
• Convenient transportation options for commuting

Work Schedule: Weekdays with possible flexibility, depending on campaign requirements and team collaborations.

ASSUMPTION: The Toronto location suggests a highly connected, urban ecosystem that supports professional networking and cultural diversity.

💼 Interview & Application Insights

Typical Process:

• Initial application submission
• HR screening interview
• Technical assessment related to SQL and AMPscript
• Panel interview with cross-functional team leads
• Final decision and offer

Key Assessment Areas:

• Technical skills in SQL and marketing automation
• Experience with Salesforce Marketing Cloud
• Ability to collaborate effectively with diverse teams

Application Tips:

• Highlight experience with SQL and Salesforce Marketing Cloud
• Showcase successful campaigns and outcomes
• Demonstrate collaborative achievements in cross-functional projects

ATS Keywords: Marketing Automation, Salesforce Marketing Cloud, Pardot, SQL, AMPscript, Campaign Optimization

ASSUMPTION: The interview process likely includes a practical assessment to determine technical competency in SQL and marketing software.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Pardot
• AMPscript and SQL

ASSUMPTION: Proficiency in these tools is crucial for executing and optimizing data-driven marketing campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation in financial technology
• Commitment to diversity and inclusion
• Customer-centric approach

Work Style:

• Collaborative and team-oriented
• Result-focused with an emphasis on data analysis
• Flexible and adaptable in a hybrid work setup

Self-Assessment Questions:

• Can you manage multiple projects efficiently?
• How have you used data to influence marketing strategies?
• What experience do you have with marketing automation software?

ASSUMPTION: The company likely values proactive problem-solvers who can adapt to changing marketing trends and consumer behavior.

⚠️ Potential Challenges

• Balancing multiple high-impact projects simultaneously
• Staying updated with rapidly changing marketing technologies
• Ensuring seamless integration with Salesforce CRM systems
• Driving remarkable engagement in a competitive market

ASSUMPTION: The dynamic nature of the marketing field may present challenges, but it also offers valuable learning experiences.

📈 Similar Roles Comparison

• Emphasis on email marketing and automation platforms like HubSpot
• Increased focus on consumer data privacy compliance
• Greater emphasis on digital transformation and analytics

ASSUMPTION: Similar roles in other companies might prioritize different marketing tools or focus on broader or more niche segments.

📝 Sample Projects

• Development of personalized email journeys for new product launches
• Implementation of an A/B testing strategy for optimizing email open rates
• Integration of a lead scoring system to enhance sales engagement

ASSUMPTION: Projects likely aim to improve customer engagement metrics and increase conversions through strategic campaign design.

❓ Key Questions to Ask During Interview

• What are the main KPIs for this role?
• How does the marketing team measure success?
• What tools do you use for campaign performance analysis?
• What growth opportunities does Moneris offer?
• How does the hybrid model work in practice?

ASSUMPTION: These questions will help candidates gauge role expectations and alignment with career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant technical skills
• Prepare for a potential technical skills assessment
• Research Moneris' marketing tools and platforms
• Be ready to discuss past campaign successes during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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