📌 Core Information
🔹 Job Title: Senior Marketing Automation Specialist
🔹 Company: Campus
🔹 Location: New York, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid: Mon & Fri remote, Tues-Thurs in-office)
🚀 Job Overview
Key aspects of this role include:
- Designing, executing, and refining automated email and SMS campaigns
- Optimizing landing pages for multi-channel marketing efforts
- Leveraging Salesforce Marketing Cloud (Pardot) for campaign management
- Collaborating cross-functionally with various teams to drive enrollment growth
ASSUMPTION: This role requires a balance of brand and performance marketing skills, with a strong focus on email marketing and marketing automation.
📋 Key Responsibilities
✅ Design, execute, and refine automated email and SMS campaigns, including drip sequences, nurture flows, and re-engagement initiatives
✅ Develop and optimize landing pages to support multi-channel marketing efforts, ensuring seamless user experiences
✅ Leverage Salesforce Marketing Cloud (Pardot) to build, launch, and analyze campaigns, ensuring messaging is personalized, relevant, and conversion-driven
✅ Run A/B tests on subject lines, creative, CTAs, and landing page elements to continuously improve engagement and performance
✅ Partner with the Employer Partnerships team to help them develop and execute marketing campaigns that drive new enrollments from existing partners
✅ Collaborate with Product and the Salesforce admin to enhance data integrations, troubleshoot issues, and streamline automation workflows
✅ Maintain clear documentation of all marketing automation workflows, campaign strategies, and performance insights
✅ Ensure flawless execution by maintaining a high level of accuracy, organization, and attention to detail
ASSUMPTION: This role involves a significant amount of campaign management and optimization, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 4 years of marketing experience, with 3+ years in marketing automation, email marketing, or CRM-driven campaigns
Required Skills:
- Proven experience managing and optimizing campaigns in a leading marketing automation platform (ideally Salesforce Marketing Cloud (Pardot))
- Basic proficiency in HTML/CSS for email and landing page customization
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with multi-channel automation programs that integrate email, SMS, landing pages, and CRM workflows
- Comfort working in Salesforce Marketing Cloud (Pardot) and excitement to deepen expertise
ASSUMPTION: Candidates with relevant marketing experience and a strong background in marketing automation will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 per year
Benefits:
- Medical Insurance
- Free Dental and Vision Insurance
- 401(k) match
- Take What You Need PTO + several paid holidays
- In-office lunches for NY office (dog-friendly)
- Flexible working hours and hybrid work schedule
- Social events - happy hours, birthday celebrations, holiday parties, etc.
- Opportunity to make an impact
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: EdTech, specifically focused on online courses and applications for higher education
Company Size: Small (11-50 employees), which means a more agile and collaborative work environment
Founded: 2020, with a short but impactful history in the EdTech industry
Company Description:
- Campus is an EdTech company headquartered in Marion, Indiana
- They are building online courses and applications to transform online education
- Their passion is to help educational institutions meet the demands of today's students
Company Specialties:
- Online courses and applications
- Instructional design services
- Learning Platform
Company Website: http://www.campusedu.com
ASSUMPTION: Campus is a growing EdTech company with a strong focus on innovation and impact in the higher education sector.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and impact in a small company
Reporting Structure: This role reports directly to the Marketing team, working cross-functionally with various departments
Work Arrangement: Hybrid (Mon & Fri remote, Tues-Thurs in-office), offering flexibility and a balance between remote and in-office work
Growth Opportunities:
- Potential to grow within the Marketing team as the company expands
- Chance to make a significant impact on the company's marketing strategy and enrollment growth
- Opportunity to learn and develop skills in marketing automation, email marketing, and CRM management
ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a small, innovative EdTech company.
🌍 Location & Work Environment
Office Type: Hybrid (in-office Tues-Thurs, remote Mon & Fri)
Office Location(s): New York, United States
Geographic Context:
- New York, United States - a major hub for education, technology, and innovation
- Access to a diverse talent pool and networking opportunities
- Vibrant cultural scene and amenities
Work Schedule: Full-time (40 hours/week), with flexible working hours
ASSUMPTION: The hybrid work arrangement offers a balance between remote work and in-office collaboration, providing the best of both worlds for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- On-site or virtual interview with the Marketing team
- Final interview with the CEO or another executive
Key Assessment Areas:
- Campaign management and optimization skills
- Technical proficiency in marketing automation platforms
- Analytical and data-driven mindset
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing automation and email marketing experience in your resume
- Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role
- Prepare for behavioral and situational interview questions focused on campaign management, optimization, and collaboration
ATS Keywords: Marketing Automation, Email Marketing, CRM, Salesforce Marketing Cloud, Pardot, A/B Testing, Landing Page Optimization, Data Integration, Campaign Strategy, User Experience, HTML, CSS, Performance Marketing, Brand Marketing, Proactive Problem Solving, Multi-channel Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (Pardot)
- HTML/CSS
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The candidate should have experience with marketing automation platforms, email marketing tools, and CRM software, as well as basic proficiency in HTML/CSS.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and cross-functional teamwork
- Customer-centric approach
Work Style:
- Agile and adaptable, with a focus on growth and learning
- Data-driven and analytical, with a strong attention to detail
- Proactive and problem-solving, with a can-do attitude
Self-Assessment Questions:
- How do you stay organized and manage multiple campaigns simultaneously?
- Can you provide an example of a successful A/B test you've run, and what you learned from it?
- How do you approach collaborating with cross-functional teams to drive enrollment growth?
ASSUMPTION: Campus values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing multiple campaigns and workflows simultaneously, requiring strong organizational skills
- Keeping up with the fast-paced, ever-evolving nature of marketing automation and email marketing
- Balancing brand and performance marketing objectives, which may require creative problem-solving
- Working in a small, growing company with a dynamic and sometimes unpredictable work environment
ASSUMPTION: These challenges are inherent in a fast-growing EdTech company and require a proactive, adaptable, and resilient candidate.
📈 Similar Roles Comparison
- This role is unique to Campus, focusing on marketing automation and enrollment growth in the EdTech industry
- Similar roles in other companies may focus more on brand marketing, performance marketing, or specific channels (e.g., social media, SEO)
- Career paths in this role may lead to marketing management, marketing strategy, or enrollment management positions
ASSUMPTION: This role offers a unique opportunity to specialize in marketing automation and enrollment growth within the EdTech industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive enrollment growth for a new online course
- Optimizing email open rates and click-through rates through A/B testing and personalization
- Collaborating with the Employer Partnerships team to create targeted marketing campaigns for existing partners
ASSUMPTION: These sample projects illustrate the candidate's ability to design, execute, and optimize marketing campaigns across multiple channels.
❓ Key Questions to Ask During Interview
- How does Campus measure the success of its marketing automation campaigns, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the Marketing department, and how does this role fit into the team?
- How does Campus support the professional development and growth of its employees, particularly in the Marketing department?
- What are the biggest challenges facing the Marketing team in the next 6-12 months, and how can this role help address them?
- How does Campus approach data privacy and compliance in its marketing automation efforts?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing automation and email marketing experience
- Prepare for the interview process by researching Campus and practicing common marketing interview questions
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
