📌 Core Information
🔹 Job Title: Senior Marketing Automation Specialist
🔹 Company: Rocket Companies
🔹 Location: Detroit, MI
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the technical design and implementation of multichannel marketing and transactional journeys
- Collaborating with stakeholders to gather business requirements and share opportunities for improvement
- Executing campaigns across various channels, including email, SMS, direct mail, and push notifications
- Monitoring automation and journey performance to ensure successful activation and identify optimization opportunities
- Configuring and maintaining integrations between the marketing automation platform and other data and source systems
ASSUMPTION: This role requires a high level of technical expertise and experience in marketing automation to effectively lead complex omni-channel journeys and collaborate with cross-functional teams.
📋 Key Responsibilities
✅ Lead the solution design and implementation of complex omni-channel journeys, testing and analysis of associated marketing metrics
✅ Lead conversations with stakeholders to gather and document business requirements for marketing automation initiatives and to share opportunities for improvement
✅ Execute email, SMS, direct mail and push notification campaigns ensuring timely delivery, accuracy and personalized messaging
✅ Monitor automation and journey performance ensuring successful journey activation and to identify solutions for continuous optimization
✅ Configure and maintain integrations between the marketing automation platform and other data and source systems.
✅ Lead collaboration efforts with data partners to develop and optimize audience data models supporting omni-channel campaigns
✅ Write and optimize advanced SQL queries to extract, transform, and analyze large datasets for segmentation or campaign reporting and analysis
✅ Provide technical support and troubleshooting assistance for journeys and automations post-deployment
✅ Write and maintain technical documentation relating to all channels, solutions, incident responses, and process
✅ Collaborate with cross-functional teams providing technical leadership and direction to influence multi-channel journey design
✅ Proactively identify problems and create solutions or process efficiencies across all digital marketing channels
✅ Lead QA practices and perform thorough testing on all journeys, automations, etc. to ensure accuracy when campaigns launch.
✅ Be a leader in leveraging company approved AI tools to innovate, drive efficiency and optimization
✅ Be a technical lead on all migrations to or integrations with the marketing automation platform
✅ Allocate time weekly to personal development and opportunities for innovation
✅ Lead creation and implementation of technical processes on the team, mentor peers and foster a culture of growth and learning
✅ Stay up to date on industry best practices, emerging trends, tooling and skills in digital marketing and Marketing Technology, and leading these opportunities withing the team
✅ Uphold CAN-SPAM and other email and SMS regulatory and compliance laws
ASSUMPTION: This role requires a strong understanding of marketing automation principles, email deliverability, and compliance laws to ensure successful campaign execution and data protection.
🎯 Required Qualifications
Education: Bachelor’s degree in Computer Science, Information Technology, Engineering, Marketing or 5 years of experience in a related field
Experience: 5 years of experience working with Salesforce Marketing Cloud or similar marketing automation platforms
Required Skills:
- Expert-level understanding of email marketing principles, email deliverability, industry best practices and demonstrated proficiency in MarTech analytic tools
- Proficiency with Short Message Service (SMS) principles, best practices, engagement metrics, and compliance
- Expert-level proficiency writing SQL, Python or a related language for data querying, analysis, segmentation or audience building
- Expert level ability leading A/B testing methodologies, making data driven decisions and demonstrated use of Salesforce Einstein
- Demonstrated experience leading cross-functional technical projects and peer mentorship
- Proficiency in creating detailed channel reports for stakeholders and presenting findings and recommendations
- Proficiency creating data models in marketing automation tools for audience management, campaign measurement, or data configuration, and ensuring synchronicity with customer relationship management (CRM) or source systems
- Deep understanding of email security protocols (SPF/DKIM, DMARC), CAN-SPAM, GDPR, CCPA, CTIA or other email or SMS compliance laws.
- Excellent problem-solving, communication and analytic skills, ability to manage multiple projects simultaneously, communicate complex information in a simple way and prioritize tasks effectively in a fast-paced environment
Preferred Skills:
- Salesforce Marketing Cloud Email Specialist Certification
- Expert level proficiency in marketing automation platforms and in designing and implementing complex multichannel journeys.
- Expert-level experience with data modeling, analysis, and leveraging customer data platform (CDP) for audience development and management
- Proficiency designing and developing automations for Short Message Service (SMS), Push Notifications, In-App messages, and Direct Mail
- Experience with HTML/CSS, and JSON and proficiency writing AMPscript, JavaScript or other scripting languages
- Expert-level proficiency in writing technical and process documentation
- Experience with source control, git flow, pull requests and related processes in GitHub, AzureDevOps or a related tool
- Proficency using company approved AI tools to innovate, optimize and drive efficiencies
- Proficiency with building hyper personalized omni-channel journeys, for web (landing pages), email, Direct Mail, SMS, Push Notifications, In-App and or other digital marketing channels
- Lead direction for digital solutions to solve complex business problems and articulate the business value leveraging data and conversion metrics
- Expert understanding of data ingestion, APIs, and marketing technology integrations into source systems
- Expert level understanding of Performance Marketing, revenue or production type metrics
- Experience using project management systems like Azure DevOps, Monday.com, Jira, ServiceNow, WorkFront, etc. and Agile processes.
- Proficiency in Microsoft Suite, Lucid, Confluence, PowerBI, Amplitude or similar tools
- Previous experience working in Fin-Tech organizations, specifically in mortgage, real estate or financial service industries
ASSUMPTION: While the job listing does not explicitly state that proficiency in certain tools or programming languages is required, it is implied that candidates should have a strong technical background to excel in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Automation Specialist with 5-10 years of experience in the Detroit area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Tuition reimbursement
- Employee discounts on Rocket Companies products and services
Working Hours: Full-time, typically Monday through Friday, 8:30 AM to 5:30 PM, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may also vary based on the company's benefits package and the candidate's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on mortgage and real estate
Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration
Founded: 1985, with a rich history and established reputation in the mortgage industry
Company Description:
- Rocket Companies is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions
- The company is involved in many different industries, including mortgages, fintech, real estate, automotive, and more
- Rocket Companies is committed to an inclusive workplace where every voice is heard and is known for its innovative and customer-centric approach to business
Company Specialties:
- Mortgage lending and servicing
- Real estate and property management
- Fintech and digital solutions
- Automotive and other consumer services
Company Website: rocketcompanies.com
ASSUMPTION: Rocket Companies is a well-established and diverse organization with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: Senior-level position with significant responsibility and influence within the marketing automation team
Reporting Structure: This role reports directly to the Marketing Automation Manager and may have supervisory responsibilities for junior team members
Work Arrangement: On-site, with potential flexibility for remote work as needed
Growth Opportunities:
- Potential career advancement to a Marketing Automation Manager or similar leadership role
- Opportunities to expand technical skills and expertise in marketing automation and related fields
- Possibility to work on high-impact projects and initiatives that drive business growth and innovation
ASSUMPTION: This role offers significant opportunities for career growth and professional development within a large and dynamic organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 1050 Woodward Ave, Detroit, Michigan 48226, US
Geographic Context:
- Detroit, MI is the largest city in the Midwest and offers a diverse range of cultural, recreational, and entertainment options
- The city is home to several major sports teams, museums, and historical sites
- Detroit has a vibrant food scene and is known for its music and automotive heritage
Work Schedule: Full-time, typically Monday through Friday, 8:30 AM to 5:30 PM, with flexibility for remote work as needed
ASSUMPTION: The work environment at Rocket Companies is modern, collaborative, and supportive of employee growth and success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Technical assessment or case study
- On-site or virtual interview with the hiring manager and team members
- Final interview with a senior leader or executive
- Background check and offer extension
Key Assessment Areas:
- Technical expertise in marketing automation and related tools
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in marketing automation and related fields
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for technical assessments or case studies by brushing up on your marketing automation skills and reviewing recent projects
- Research the company and its products or services to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Marketing Automation, Salesforce Marketing Cloud, Email Marketing, SQL, Python, A/B Testing, Data Analysis, Audience Management, Email Deliverability, Compliance, Technical Documentation, Digital Marketing, Problem Solving, Communication, Project Management, HTML/CSS, APIs, Marketing Automation, Marketing Technology
ASSUMPTION: The application process at Rocket Companies is thorough and designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- SMS marketing tools (e.g., Twilio, Plivo)
- Direct mail marketing tools (e.g., Purlin, Lob)
- Push notification tools (e.g., Urban Airship, VWO Engage)
- In-app messaging tools (e.g., Braze, Intercom)
- Data analysis and visualization tools (e.g., SQL, Python, PowerBI, Tableau)
- Project management tools (e.g., Jira, Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs and preferences of the marketing automation team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Always put the customer first and strive to exceed their expectations
- Innovative: Embrace change and continuously seek new and better ways to solve problems
- Inclusive: Foster a diverse and inclusive work environment where every voice is heard
- Collaborative: Work together to achieve common goals and support the success of the team
- Accountable: Take ownership of your responsibilities and hold yourself and others accountable for results
Work Style:
- Fast-paced and dynamic, with a focus on quick decision-making and execution
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and optimize performance
- Customer-focused, with a deep understanding of customer needs and preferences
Self-Assessment Questions:
- Do you have a proven track record of success in marketing automation and related fields?
- Are you comfortable working in a fast-paced, dynamic environment and making quick decisions under pressure?
- Do you have strong communication and collaboration skills and the ability to work effectively with cross-functional teams?
- Are you passionate about customer-centricity and committed to exceeding customer expectations?
- Do you have a growth mindset and a commitment to continuous learning and improvement?
ASSUMPTION: Candidates who are a strong cultural fit at Rocket Companies will be passionate about customer-centricity, innovative problem-solving, and collaborative teamwork.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and high expectations
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Navigating a large, complex organization with multiple stakeholders and competing priorities
- Keeping up with the latest marketing automation tools and technologies as they evolve and change
- Ensuring compliance with email and SMS regulations and best practices in a rapidly changing regulatory environment
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Compared to other marketing automation roles, this position offers a higher level of responsibility and influence within the organization
- Unlike some marketing automation roles, this position requires a strong background in email marketing principles, email deliverability, and compliance laws
- Career paths for marketing automation specialists may vary depending on the industry and the specific needs of the organization, but typically offer opportunities for growth and advancement within the marketing technology field
ASSUMPTION: This role offers a unique blend of technical expertise, strategic thinking, and collaborative leadership within the marketing automation field.
📝 Sample Projects
- Developing and implementing a complex, multi-channel marketing campaign to drive customer engagement and conversions
- Optimizing email deliverability and open rates through A/B testing and data-driven analysis
- Building and managing audience data models to support targeted marketing campaigns and improve customer segmentation
- Integrating marketing automation tools with other data and source systems to streamline workflows and improve data accuracy
- Developing and implementing technical processes to improve efficiency and optimize performance within the marketing automation team
ASSUMPTION: These sample projects are illustrative of the types of initiatives a Senior Marketing Automation Specialist might work on, but may vary depending on the specific needs and priorities of the organization.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing automation team currently, and how can this role help address them?
- How does this role collaborate with other teams within the organization, and what are the key priorities for the first 90 days?
- What are the most important qualities and skills for success in this role, and how do they align with my background and experiences?
- How does Rocket Companies support the professional development and growth of its employees, particularly in the marketing automation field?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation and related fields
- Prepare for technical assessments or case studies by brushing up on your marketing automation skills and reviewing recent projects
- Research the company and its products or services to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
