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Senior Marketing & Business Development Executive

Fragomen
Full-time
On-site
Malaysia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing & Business Development Executive

πŸ”Ή Company: Fragomen

πŸ”Ή Location: MY-Kuala Lumpur

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Legal, Professional Services

πŸ”Ή Date Posted: 2025-06-02

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the full range of marketing and business development strategy for Fragomen's Malaysia practice
  • Attracting, retaining, and engaging clients in the Asia Pacific region
  • Working closely with the Director of Malaysia practice, Marketing & APAC Business Development Director, APAC-based Partners, and other immigration professionals
  • Collaborating with the wider Marketing and Business Development team across the Fragomen network

ASSUMPTION: This role requires a high degree of curiosity, business acumen, flexibility, and the ability to work to tight deadlines and multitask effectively. A background in immigration, legal, or professional services is preferred.

πŸ“‹ Key Responsibilities

βœ… Identifying potential business opportunities with new and existing clients

βœ… Preparing partners and other client-facing teams for pitch presentations and client meetings

βœ… Supporting the pitch/RFI/RFP/RFQ process, including coordinating with teams across the firm and helping with drafting and follow-up

βœ… Carrying out market research and tracking industry, client, and competitor news and information

βœ… Working with the broader team on effective client focus and retention strategies for the Asia Pacific region

βœ… Working with global communications’ colleagues to develop and implement effective social media strategy for the office and region

βœ… Managing the implementation and logistics for internal and external firm client events, working closely with the wider events support team

βœ… Identifying profile-raising opportunities, including coordination of directory and award submissions

βœ… Executing business development plans to support organizational objectives for the Malaysia practice

βœ… Assisting in the facilitation of development, editing, and posting of firm video clips, blogs, and related content

βœ… Building strong relationships with key stakeholders across the region and the wider firm

βœ… Working with colleagues across the region to identify and promote opportunities for collaboration and continuous improvement

ASSUMPTION: This role involves a high level of collaboration and communication with various teams and stakeholders, both within Fragomen and externally.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: 3-5 years of experience in a professional business environment, preferably with a background from immigration, legal, or professional services industry in a business development/client development role

Required Skills:

  • Exceptional communication and organizational skills
  • Advanced knowledge of Microsoft Word, Excel, and PowerPoint
  • Knowledge of CRM software (previous Salesforce experience will be advantageous)
  • Detail-oriented, organized, self-motivated, resourceful, with excellent grammatical and proofreading skills

Preferred Skills:

  • Knowledge and experience in developing and maintaining client relationships in a fast-paced professional services environment in Malaysia (including East and West Malaysia)
  • Proven track record of supporting and partnering with senior stakeholders

ASSUMPTION: While not explicitly stated, proficiency in the local language(s) of the region may be required for effective communication with clients and stakeholders.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing & Business Development Executive in Kuala Lumpur with 3-5 years of experience, the estimated salary range is RM 120,000 - RM 180,000 per annum (approximately USD 28,000 - USD 42,000).

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee assistance programs
  • Professional development opportunities

Working Hours: Full-time, with a standard workweek of 40 hours, Monday to Friday. Occasional travel in the region may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Fragomen is a leading global immigration services firm, ranked on the Am Law 100 and Am Law Global 100. They provide end-to-end support across the immigration lifecycle, including strategic planning, policy design, compliance, government investigations, and litigation.

Company Size: Fragomen has over 6,000 professionals in 65+ offices across the Americas, EMEA, and Asia Pacific, making it a large enterprise with a global presence.

Founded: 1951, with over seven decades of experience in immigration services.

Company Description:

  • Fragomen helps corporations and individuals navigate the complexities of global mobility
  • They provide services in over 170 countries through a global network of immigration professionals
  • Fragomen combines legal acumen and advanced digital capabilities to simplify global mobility and deliver smarter, faster, and more adaptive solutions

Company Specialties:

  • U.S. Immigration Services
  • Global Immigration Services
  • Technology and In-House Program Solutions
  • I-9/IRCA/LCA Compliance
  • U.S. Consular Representation
  • Employment Verification
  • Investment Visas (including EB-5)
  • Government Affairs

Company Website: http://www.fragomen.com

ASSUMPTION: Fragomen's extensive global presence and multidisciplinary approach enable them to address today's immigration challenges and shape the future of workforce mobility.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in marketing and business development within the professional services industry.

Reporting Structure: The Senior Marketing & Business Development Executive will report directly to the Director of the Malaysia practice and work closely with the Marketing & APAC Business Development Director, APAC-based Partners, and other immigration professionals.

Work Arrangement: This is an on-site role based in Kuala Lumpur, with occasional travel in the Asia Pacific region required.

Growth Opportunities:

  • Progression to a leadership or management role within the Marketing and Business Development team
  • Expanding expertise in immigration services and global mobility
  • Potential to work on high-profile client accounts and projects

ASSUMPTION: Fragomen's large global network and diverse client base offer numerous opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Corporate office environment in Kuala Lumpur, Malaysia

Office Location(s): 1400 Broadway, New York, NY 10018, US; 2121 Tasman Drive, Santa Clara, California 95070, US; 1st Floor, 95 Gresham Street, London, EC2V 7NA, GB; Level 19, 201 Elizabeth Street, Sydney, NSW 2000, AU; 38 Beach Road, #05-11 South Beach Tower, Singapore, Singapore 189767, SG; Avenue des Arts 52, Brussels, Brussels Region 1000, BE; 6000 Brooktree Rd, Wexford, PA 15090, US; 1101 15th St NW, Washington, DC 20005, US; 444 S Flower St, Los Angeles, CA 90071, US; 600 Peachtree St NE, Atlanta, Georgia 30308, US; 100 High St, 3rd Floor, Boston, Massachusetts 02110, US; 333 W Wacker Dr, 15th floor, Chicago, Illinois 60606, US; 5080 Spectrum Dr, Addison, Texas 75001, US; 18401 Von Karman Ave, Irvine, California, US; 90 Matawan Rd, Matawan, New Jersey 07747, US; 7500 N Dreamy Draw Dr, Phoenix, Arizona 85020, US; 555 Montgomery St, San Francisco, California, US; 755 W Big Beaver Rd, Suite 750, Troy, Michigan 48084, US; 11238 El Camino Real, San Diego, California 92130, US; 12, Place de la DΓ©fense, Courbevoie, Ile-de-France 92400, FR; 5th Floor, Lulu Cyber Tower 1, Infopark, Kakkanad, Kochi, KL 682 042 , IN; Albert Street, Suite 3331 Level 33, 23-29, Auckland, 1010, NZ; No. 18 Xiaguangli, Dongsanhuan North Road, Unit E2, 20/F, Tower B Gateway Plaza, Beijing, 100027, CN

Geographic Context:

  • Kuala Lumpur is the capital and largest city of Malaysia, with a population of approximately 1.8 million people
  • The city is a major commercial hub and offers a mix of modern and traditional attractions
  • Kuala Lumpur has a tropical rainforest climate, with high temperatures and humidity throughout the year

Work Schedule: Standard office hours, Monday to Friday, with occasional travel in the Asia Pacific region required

ASSUMPTION: Kuala Lumpur's vibrant and multicultural environment provides a dynamic work setting for professionals in various industries.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Director of the Malaysia practice
  • Background check and offer extension

Key Assessment Areas:

  • Communication and interpersonal skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with Fragomen's values
  • Knowledge of the immigration services industry and relevant market trends

Application Tips:

  • Highlight relevant experience and achievements in marketing and business development within the professional services industry
  • Tailor your resume and cover letter to emphasize your fit for the role and Fragomen's company culture
  • Prepare examples of successful marketing campaigns or business development initiatives you've led or contributed to

ATS Keywords: Marketing, Business Development, Client Engagement, Market Research, Communication, Organizational Skills, Client Relationship Management, Presentation Skills, Event Management, Social Media Strategy, Team Collaboration, Stakeholder Management, CRM Software, Detail-Oriented, Self-Motivated, Resourceful

ASSUMPTION: Fragomen's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (Salesforce preferred)
  • Social media platforms (LinkedIn, Twitter, Facebook)
  • Event management software
  • Market research tools

ASSUMPTION: Familiarity with industry-specific tools and technologies may be required for effective performance in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Client-centric approach
  • Collaboration and teamwork
  • Expertise and innovation
  • Integrity and professionalism

Work Style:

  • Fast-paced and dynamic environment
  • High degree of collaboration and communication with various teams and stakeholders
  • Focus on results and continuous improvement

Self-Assessment Questions:

  • How have you demonstrated a client-centric approach in your previous roles?
  • Can you provide an example of a successful collaboration with senior stakeholders to achieve a common goal?
  • How do you stay organized and manage multiple priorities in a fast-paced environment?

ASSUMPTION: Fragomen's company culture emphasizes collaboration, expertise, and a client-centric approach, making it an ideal fit for candidates with strong communication and organizational skills.

⚠️ Potential Challenges

  • Managing multiple priorities and tight deadlines in a fast-paced environment
  • Navigating a large, global organization with diverse teams and stakeholders
  • Adapting to cultural differences and working with remote teams across the Asia Pacific region
  • Keeping up with industry trends and market changes in the immigration services sector

ASSUMPTION: These challenges can be overcome with strong communication, organizational, and adaptability skills, as well as a proactive and solutions-oriented approach.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing and business development roles in the professional services industry, this role offers a unique opportunity to work in a global immigration services firm with a strong focus on client engagement and retention
  • Fragomen's large global network and diverse client base provide numerous opportunities for professional growth and development
  • This role requires a higher level of experience and expertise than entry-level marketing and business development positions, but offers a more specialized and focused career path within the immigration services industry

ASSUMPTION: This role offers a unique blend of marketing and business development experience within the specialized immigration services industry, with opportunities for professional growth and development.

πŸ“ Sample Projects

  • Developing and executing a targeted marketing campaign to attract new clients in the Asia Pacific region
  • Conducting market research and analysis to identify trends and opportunities in the immigration services industry
  • Managing the logistics and implementation of a high-profile client event, including coordinating with internal and external stakeholders

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Senior Marketing & Business Development Executive may undertake in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Malaysia practice and the wider Marketing and Business Development team?
  • How does Fragomen support the professional development and growth of its marketing and business development professionals?
  • What are the key priorities for this role in the first 90 days, and how will my performance be measured against these objectives?
  • How does Fragomen approach collaboration and knowledge-sharing across its global network of immigration professionals?
  • What are the most rewarding aspects of working at Fragomen, according to current employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the organization, and helps you make an informed decision about your career prospects at Fragomen.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful marketing campaigns or business development initiatives you've led or contributed to
  • Follow up with the Fragomen HR department one week after submitting your application to confirm receipt and inquire about the status of your application
  • Prepare for interviews by researching Fragomen's company culture, values, and recent projects or industry developments

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.