📌 Core Information
🔹 Job Title: Senior Marketing Business Partner
🔹 Company: Supermetrics Referrals
🔹 Location: Helsinki, Finland (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (Helsinki, Finland or Dublin, Ireland)
🚀 Job Overview
Key aspects of this role include:
- Strategic partnership with Marketing leadership to drive data-informed decisions
- Ownership of full-funnel performance strategy and infrastructure
- Cross-functional collaboration with Sales, RevOps, and Marketing Ops teams
- Data analysis, optimization, and communication of marketing performance
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Build and maintain visibility into the marketing funnel, from visitor to MQL, SQL, and pipeline
✅ Identify conversion bottlenecks and propose optimizations across campaigns, pages, CTAs, and lifecycle stages
✅ Conduct analysis of marketing performance using web analytics, campaign data, funnel progression, and conversion trends
✅ Own the cadence of Marketing Business Reviews (MBRs, QBRs), delivering insights and recommendations to leadership
✅ Oversee database management and ensure campaign readiness through clean, structured contact data
✅ Manage and align communication cadences across Marketing, Sales, and Customer for Life (C4L)
✅ Develop and refine lead and account scoring models using firmographic, behavioral, and intent signals
✅ Ensure scoring models align with sales-readiness and campaign strategy
✅ Manage HubSpot–Salesforce integration and ensure smooth lead handoffs and campaign attribution
✅ Define and maintain attribution logic, dashboards, and reporting that clarify what’s driving pipeline
✅ Ensure consistency in campaign tagging, UTM governance, and reporting across platforms
✅ Partner with Marketing Ops and RevTech to automate processes and scale performance analytics
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. Strong project management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-6 years of experience in Marketing Operations, GTM Strategy, or Revenue Operations in a B2B SaaS or tech environment
Required Skills:
- Highly developed analytical capabilities with experience in overseeing dashboards, business assessments, and performance analysis
- Proficient in utilizing tools like HubSpot, Salesforce, Clearbit, Segment, or comparable platforms
- Deep understanding of demand generation, funnel strategy, and lifecycle marketing
- Experience with lead scoring, attribution frameworks, and campaign automation
- Effective skills in managing stakeholders and a mindset guided by data analysis for making informed choices
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in marketing operations and data analysis, with a proven track record of driving performance improvements.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and location)
Benefits:
- Equity Options
- Health Care Benefits
- Leisure Time Insurance
- Annual €1,000 Personal Learning Budget
- Sports and Well-being Allowance
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Finland and Ireland. Benefits may vary depending on location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Marketing Technology)
Company Size: 201-500 employees
Founded: 2013
Company Description:
- Supermetrics helps over 750k marketers and analysts move data from popular marketing and ad platforms to their favorite analytics, reporting, and data warehouse platforms
- Over 15% of global ad spend is reported through Supermetrics
- Supermetrics is committed to providing a welcoming and inclusive workplace for all
Company Specialties:
- Marketing reporting
- Marketing analytics
- Reporting automation
- ETL
- Dashboards
- Data visualization
- Data aggregation
- Data automation
- Data pipelines
Company Website: http://supermetrics.com
ASSUMPTION: Supermetrics is a well-established company in the marketing technology space, with a strong focus on data-driven marketing and analytics.
📊 Role Analysis
Career Level: Middle to Senior Level
Reporting Structure: Reports directly to the Head of Revenue Operations
Work Arrangement: Remote OK (Helsinki, Finland or Dublin, Ireland) with flexible working hours
Growth Opportunities:
- Potential to grow into a leadership role within the Revenue Operations team
- Opportunity to work on high-impact projects and drive significant business growth
- Chance to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the business.
🌍 Location & Work Environment
Office Type: Hybrid (Helsinki, Finland or Dublin, Ireland) with remote work options
Office Location(s): Kaivokatu 10 A, Helsinki, Uusimaa 00100, FI; Charlemont Street, Dublin, County Dublin D02 Y978, IE
Geographic Context:
- Helsinki, Finland: Vibrant capital city with a high quality of life, known for its beautiful archipelago and rich cultural scene
- Dublin, Ireland: Historic capital city with a thriving tech industry, offering a mix of urban and rural living
Work Schedule: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: Both Helsinki and Dublin offer excellent work-life balance and a high standard of living, with a mix of urban and natural environments.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Talent Acquisition team
- Technical interview with the Revenue Operations team
- Final interview with the Head of Revenue Operations
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Collaboration and stakeholder management
- Cultural fit and alignment with Supermetrics' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your data analysis and optimization work
- Research Supermetrics' products and competitors to demonstrate your industry knowledge
ATS Keywords: Marketing Operations, GTM Strategy, Revenue Operations, Data Analysis, Marketing Performance, Funnel Optimization, Lead Scoring, Attribution, HubSpot, Salesforce
ASSUMPTION: The interview process is designed to assess your analytical, communication, and collaboration skills, as well as your cultural fit with Supermetrics.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Clearbit
- Segment
- Web analytics tools (e.g., Google Analytics)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven
- Customer-focused
- Collaborative
- Innovative
- Inclusive
Work Style:
- Results-oriented
- Adaptable and flexible
- Strong communication and collaboration skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do you ensure that your data-driven decisions align with Supermetrics' customer-focused approach?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you approach collaborating with cross-functional teams to drive business growth?
ASSUMPTION: Supermetrics values candidates who are data-driven, customer-focused, and collaborative, with a strong work ethic and a results-oriented mindset.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities
- Balancing strategic planning with day-to-day tactical tasks
- Keeping up with the fast-paced, dynamic nature of the marketing technology industry
- Adapting to a remote or hybrid work environment, if applicable
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data analysis and optimization, rather than campaign execution
- This role requires a strong understanding of both marketing and sales processes, as well as the ability to bridge the gap between the two
- Career progression in this role could lead to leadership positions within the Revenue Operations team or other related functions
ASSUMPTION: This role is unique in its focus on data-driven marketing performance and cross-functional collaboration, offering a distinct career path within the marketing technology industry.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve marketing-qualified lead (MQL) quality
- Conducting a comprehensive analysis of marketing funnel performance and proposing optimizations to improve conversion rates
- Managing the integration of a new marketing automation platform and ensuring smooth lead handoffs to the sales team
ASSUMPTION: These sample projects illustrate the data-driven, cross-functional nature of the Senior Marketing Business Partner role at Supermetrics.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing funnel performance and any identified bottlenecks?
- How does the Revenue Operations team collaborate with other departments, such as Marketing and Sales?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Supermetrics support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially for remote or hybrid workers?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your data analysis and optimization work
- Research Supermetrics' products and competitors to demonstrate your industry knowledge
- Follow up with the Talent Acquisition team one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
