📌 Core Information
🔹 Job Title: Senior Marketing Campaign Manager
🔹 Company: Humana
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns to drive business growth
- Creating and managing content for marketing campaigns and ad-hoc initiatives
- Collaborating cross-functionally with Humana's internal agency, The Hive
- Utilizing advanced analytics and AI to optimize campaigns in real-time
- Managing campaign calendars, timelines, and deliverables with strong attention to detail
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage multiple priorities and deadlines effectively.
📋 Key Responsibilities
✅ Develop, execute, and monitor marketing campaigns to support business growth objectives
✅ Plan and organize content creation, including marketing response scripts, aligning with organizational objectives and target audience
✅ Collaborate with The Hive to develop engaging and impactful marketing initiatives
✅ Create modular marketing content using creative and innovative thinking
✅ Develop content for ad-hoc initiatives as needed
✅ Utilize advanced analytics and AI to dynamically plan and optimize content and campaigns across all marketing channels
✅ Collaborate with internal teams on cross-functional campaigns across various touchpoints
ASSUMPTION: This role may require occasional travel to Humana's offices for training or meetings.
🎯 Required Qualifications
Education: Bachelor's or Master’s degree in marketing, advertising, or a related communications field (preferred)
Experience: 7+ years of experience in marketing within a highly regulated industry (e.g., healthcare, financial services, pharma)
Required Skills:
- Proven experience in planning, organizing, and creating content that aligns with marketing objectives and resonates with target audiences
- Experience creating customer-centric experiences through all aspects of the campaign build
- Experience executing customer-centric marketing across all consumer channels with a strong understanding of Best Demonstrated Practices (BDPs) for each channel
- Experience presenting creative concepts and results at an executive level
- Proven ability to drive and manage campaign calendars, timelines, and deliverables with a strong attention to detail
- Experience in business-to-business and business-to-consumer marketing
- Passion for innovation and contributing to an organization focused on continuously improving consumer experiences
Preferred Skills:
- Prior marketing experience for a Fortune 500 company
- Prior health insurance or pharmacy industry experience
ASSUMPTION: While a degree in marketing, advertising, or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $78,400 - $107,800 per year
Benefits:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time, and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the United States. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Humana is a leading health and well-being company focused on improving health outcomes and making healthcare experience seamless for millions of customers across the United States.
Company Size: Humana has 10,001+ employees, providing ample opportunities for growth and collaboration.
Founded: Humana was founded in 1961 and has since grown to become a publicly traded company (NYSE: HUM).
Company Description:
- Humana is committed to putting health first for its teammates, customers, and company
- The company offers a variety of benefits to promote the best health and well-being of its employees and their families
- Humana is an equal opportunity employer and takes affirmative action to employ and advance individuals with disabilities or protected veteran status
Company Specialties:
- Health insurance services
- CenterWell healthcare services
- Medicare, Medicaid, and individual health plans
Company Website: careers.humana.com
ASSUMPTION: Humana's focus on health and well-being extends to its employees, offering a comprehensive benefits package and a commitment to diversity, equity, and inclusion.
📊 Role Analysis
Career Level: Senior-level role with opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The Senior Marketing Campaign Manager reports directly to the Director, Marketing Campaign Management.
Work Arrangement: This is a remote position, with occasional travel to Humana's offices for training or meetings required.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on diverse campaigns and initiatives, expanding skills and expertise
- Access to career development opportunities, such as tuition assistance and internal training programs
ASSUMPTION: Humana's large employee base and diverse range of services provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Remote work environment with occasional travel to Humana's offices.
Office Location(s): Humana's headquarters are in Louisville, Kentucky, with additional offices in Chicago, Illinois, and other locations across the United States.
Geographic Context:
- Humana serves customers across the United States, providing opportunities to work on national marketing campaigns
- The remote work environment allows for flexibility and work-life balance
- Occasional travel may be required for training, meetings, or other business-related purposes
Work Schedule: Full-time, with a standard workweek of 40 hours.
ASSUMPTION: The remote work environment and flexible work schedule provide a good work-life balance, while occasional travel keeps the role engaging and dynamic.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with a recruiter
- Behavioral and situational interviews with hiring managers
- Final interview with the hiring team
Key Assessment Areas:
- Marketing campaign planning and execution
- Content creation and management
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you've managed, emphasizing results and impact
- Be ready to discuss your experience with analytics and AI in marketing campaign optimization
ATS Keywords: Marketing campaign, content creation, cross-functional collaboration, analytics, AI, marketing strategy, campaign management, customer-centric marketing, B2B, B2C
ASSUMPTION: Humana's hiring process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and situational interviews.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Analytics and AI tools (e.g., Google Analytics, Adobe Analytics, IBM Watson)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing campaigns and initiatives the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Putting health first
- Empowering healthy moments
- Being bold
- Doing what's right
- Working together
Work Style:
- Collaborative and cross-functional
- Data-driven and innovative
- Adaptable and responsive to change
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you align with Humana's core values and company culture?
- How do you approach working collaboratively with cross-functional teams?
- How do you stay organized and manage multiple priorities in a fast-paced environment?
ASSUMPTION: Humana's company culture emphasizes putting health first, empowering healthy moments, and working together to achieve shared goals.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Occasional travel requirements for training, meetings, or other business-related purposes
- Adapting to changes in marketing strategies, tactics, or channels
- Balancing the need for innovation with the constraints of a highly regulated industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other senior marketing campaign manager roles, this position offers a competitive salary range and comprehensive benefits package
- Humana's large employee base and diverse range of services provide ample opportunities for career growth and development
- This role requires a higher level of experience and responsibility than entry-level or mid-level marketing campaign manager positions
ASSUMPTION: This role offers a unique blend of experience, responsibility, and growth opportunities within the marketing field.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product or service
- Creating and managing content for a targeted email marketing campaign to improve customer engagement and retention
- Collaborating with The Hive to develop and execute a social media marketing campaign to raise brand awareness
ASSUMPTION: These sample projects illustrate the diverse range of marketing campaigns and initiatives the Senior Marketing Campaign Manager may work on at Humana.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and organization?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does Humana support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Humana foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you've managed, emphasizing results and impact
- Be ready to discuss your experience with analytics and AI in marketing campaign optimization
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
