Senior Marketing Campaign Manager - Bioscience

📌 Core Information

🔹 Job Title: Senior Marketing Campaign Manager - Bioscience

🔹 Company: Lonza

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing cohesive content strategies and assets to support Lonza’s overall marketing and branding initiatives.
• Driving digital-first campaigns to engage target audiences and achieve objectives such as lead generation, brand awareness, and customer retention.
• Collaborating with cross-functional teams, including product managers and sales, to build compelling content and ensure consistent, high-quality delivery.
• Measuring and analyzing campaign performance to provide insights and optimize future marketing efforts.

ASSUMPTION: This role requires a strong understanding of digital marketing, project management, and cross-functional collaboration. The ideal candidate will have experience in agile marketing practices and a data-driven approach to decision-making.

📋 Key Responsibilities

✅ Develop and implement cohesive content strategies and assets to support Lonza’s overall marketing and branding initiatives.

✅ Own the creation and execution of annual tactical marketing plans, working closely with Product Managers and collaborators.

✅ Drive digital-first campaigns, bringing to bear digital channels to engage target audiences and achieve objectives such as lead generation, brand awareness, and customer retention.

✅ Be responsible for the execution of campaigns within budget and timelines, ensuring consistent, high-quality delivery.

✅ Collaborate with sales and marketing teams to build compelling content, including messaging, copy, and visuals, ensuring consistency and alignment with business goals.

✅ Measure and analyze campaign performance, providing insights and recommendations to optimize future marketing efforts.

✅ Handle the coordination of internal and external teams, including designers and partners, to ensure marketing materials adhere to corporate guidelines and are delivered on time.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree (minimum) in marketing, business, or life sciences.

Experience: 5-10 years of experience in marketing, with a focus on digital marketing and campaign management.

Required Skills:

• Strong interpersonal skills (verbal and written) with the ability to collaborate effectively across international teams and various levels of the organization.
• Creative problem solver with the ability to generate fresh ideas and translate them into compelling visual and textual content.
• High integrity and a dedication to customer happiness, delivering results with accuracy and attention to detail.
• Strong digital marketing expertise, including knowledge of standard methodologies, critical metrics, and target audience behavior across marketing channels and stages of the funnel.
• Excellent project management skills with the ability to prioritize, meet deadlines, and handle multiple projects in a fast-paced, high-pressure environment.
• Analytical mentality with a data-driven approach to decision-making and the ability to synthesize sophisticated information into actionable insights.
• Strategic, entrepreneurial, and self-motivated with experience in agile marketing practices (Scrum, Kanban, etc.).

Preferred Skills:

• Experience in the life sciences or pharmaceutical industry.
• Fluency in additional languages.

ASSUMPTION: While a degree in marketing, business, or life sciences is required, candidates with relevant experience and transferable skills may also be considered.

💰 Compensation & Benefits

Salary Range: $86,400.00 - $100,800.00 per year (full-time base annual salary for this remote position). Compensation for the role will depend on a number of factors, including the successful candidate’s qualifications, skills, competencies, experience, and job-related knowledge.

Benefits:

• Performance-related bonus
• Medical and dental coverage
• 401k plan
• Life insurance
• Short-term and long-term disability insurance
• Employee assistance program
• Paid time off (PTO)

Working Hours: Full-time (40 hours per week). This role may require occasional work outside of standard business hours to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Campaign Manager role with 5-10 years of experience. The final compensation package may vary depending on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Lonza is a global leader in the life sciences industry, operating across five continents. The company specializes in pharmaceutical ingredients, bioscience, biopharmaceuticals, custom manufacturing, and more.

Company Size: Lonza has over 10,000 employees worldwide, providing a large and dynamic work environment. As one of the largest Western CDMOs, Lonza offers numerous opportunities for growth and collaboration.

Founded: Lonza was founded in Switzerland in 1897 and has since grown into a global organization with a strong reputation for quality, safety, and reliability.

Company Description:

• Lonza is a pioneer and world leader in the CDMO industry, setting the pace with cutting-edge science, smart technology, and lean manufacturing.
• The company is united by a common purpose: to turn customers’ breakthrough innovations into viable therapies and manufacture the medicines of tomorrow.
• Lonza brings together a global team of around 18,500 colleagues across five continents to deliver comprehensive, integrated solutions for customers' complex needs.

Company Specialties:

• Pharmaceutical ingredients
• Bioscience
• Biopharmaceuticals
• Custom manufacturing
• Biotechnology
• Life science ingredients
• Nutrition
• Cell Therapy
• Gene Therapy
• and Capsules

Company Website: http://www.lonza.com

ASSUMPTION: Lonza's size and global presence provide ample opportunities for career growth and development. The company's focus on innovation and quality ensures a dynamic and challenging work environment.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing and campaign management.

Reporting Structure: The Senior Marketing Campaign Manager will report directly to the Head of Marketing and work closely with product managers, sales teams, and other cross-functional stakeholders.

Work Arrangement: This is a remote position based in the United States. Occasional travel may be required to attend meetings, conferences, or other company events.

Growth Opportunities:

• As a senior role, this position offers the opportunity to lead and mentor junior team members, driving their professional development.
• The dynamic and global nature of Lonza's business provides ample opportunities for career progression and international assignments.
• Working on a wide range of marketing campaigns and initiatives, the successful candidate will have the opportunity to expand their skills and expertise in various aspects of marketing.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to develop leadership skills, gain exposure to diverse marketing initiatives, and advance their career within a global organization.

🌍 Location & Work Environment

Office Type: Remote (home office) with occasional travel to meetings, conferences, or company events.

Office Location(s): United States (remote)

Geographic Context:

• The United States offers a large and diverse market for Lonza's products and services, providing ample opportunities for engagement and growth.
• The remote work arrangement allows for greater flexibility and work-life balance, while also enabling the successful candidate to work from anywhere within the United States.
• The United States is home to a significant portion of Lonza's global workforce, fostering a collaborative and inclusive work environment.

Work Schedule: Full-time (40 hours per week) with occasional work outside of standard business hours to meet project deadlines.

ASSUMPTION: The remote work arrangement and flexible work schedule provide the successful candidate with a high degree of autonomy and work-life balance, while also enabling them to collaborate effectively with colleagues across the United States and around the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with cross-functional stakeholders
• Final interview with the Head of Marketing
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Project management and organizational skills
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with Lonza's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience, as well as your familiarity with Lonza's products and services.
• Prepare for behavioral interview questions that focus on your problem-solving skills, project management experience, and ability to work effectively with cross-functional teams.
• Research Lonza's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.

ATS Keywords: Marketing Campaign Manager, Digital Marketing, Campaign Management, Project Management, Cross-Functional Collaboration, Stakeholder Management, Data-Driven Decision Making, Life Sciences, Pharmaceutical Industry, Lonza

ASSUMPTION: Lonza's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values. Successful candidates will demonstrate a strong understanding of digital marketing, campaign management, and cross-functional collaboration, as well as a passion for Lonza's mission and products.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The successful candidate will have experience with a range of marketing automation, CRM, project management, analytics, and design tools, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus: Lonza prioritizes customer happiness and delivering high-quality, reliable products and services.
• Innovation: Lonza fosters a culture of continuous improvement and encourages employees to challenge the status quo and drive progress.
• Collaboration: Lonza values teamwork and cross-functional collaboration to deliver comprehensive, integrated solutions for customers' complex needs.

Work Style:

• Agile and dynamic: Lonza operates in a fast-paced, high-pressure environment, requiring employees to be adaptable, proactive, and responsive to change.
• Data-driven: Lonza emphasizes data-driven decision-making and the use of analytics to inform marketing strategies and campaigns.
• Customer-centric: Lonza prioritizes customer needs and preferences in all aspects of its marketing and campaign management efforts.

Self-Assessment Questions:

• How do you ensure that your marketing campaigns align with Lonza's customer-centric approach and deliver value to our customers?
• Can you describe a time when you had to adapt to a significant change in a marketing campaign or project, and how you handled it?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced, high-pressure environment?

ASSUMPTION: Lonza's culture values innovation, collaboration, and customer focus. Successful candidates will demonstrate a strong alignment with these values and a passion for delivering high-quality, customer-centric marketing campaigns.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, high-pressure environment
• Collaborating effectively with cross-functional teams and stakeholders, including product managers and sales teams
• Adapting to changes in marketing campaigns or projects, often with tight deadlines
• Ensuring consistent, high-quality delivery of marketing materials that adhere to corporate guidelines

ASSUMPTION: The successful candidate will be able to manage multiple projects and deadlines, collaborate effectively with cross-functional teams, and adapt to changes in marketing campaigns or projects. They will also be able to ensure consistent, high-quality delivery of marketing materials that adhere to corporate guidelines.

📈 Similar Roles Comparison

• Unlike other marketing campaign manager roles, this position requires a strong understanding of the life sciences or pharmaceutical industry and its unique marketing challenges.
• Lonza's global presence and focus on innovation provide unique opportunities for career growth and development, as well as exposure to diverse marketing initiatives.
• As a senior role, this position offers the opportunity to lead and mentor junior team members, driving their professional development and contributing to Lonza's long-term success.

ASSUMPTION: This role offers unique opportunities for career growth and development within a global organization, as well as the chance to make a significant impact on Lonza's marketing efforts and contribute to its long-term success.

📝 Sample Projects

• Developing and executing a digital-first campaign to launch a new product line, including targeted advertising, content marketing, and social media strategies
• Collaborating with product managers and sales teams to create compelling marketing materials, including messaging, copy, and visuals, for a major industry conference
• Analyzing campaign performance data to identify trends, optimize future marketing efforts, and drive business growth

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Marketing Campaign Manager, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign lifecycle at Lonza, and how this role fits into that process?
• How does Lonza measure and optimize the performance of its marketing campaigns, and what role does this position play in that process?
• What opportunities are there for professional development and growth within the marketing team at Lonza?
• How does Lonza support work-life balance for its remote employees, and what resources are available to help manage remote work effectively?
• Can you provide an example of a successful marketing campaign at Lonza, and what factors contributed to its success?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, Lonza's marketing strategies, and the company's culture and values. Successful candidates will ask thoughtful, informed questions that demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience, as well as your familiarity with Lonza's products and services.
• Prepare for behavioral interview questions that focus on your problem-solving skills, project management experience, and ability to work effectively with cross-functional teams.
• Research Lonza's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.