Senior Marketing Campaign Manager - Bioscience - East Coast

📌 Core Information

🔹 Job Title: Senior Marketing Campaign Manager - Bioscience - East Coast

🔹 Company: Lonza

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: Not specified

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing impactful marketing campaigns for Lonza Bioscience Solutions
• Crafting content strategies and driving performance across digital and traditional channels
• Collaborating with product managers, sales, and cross-functional teams
• Working in a dynamic international environment

ASSUMPTION: The position involves leading a team in a virtual setting on the East Coast, leveraging digital marketing tools to reach target audiences.

📋 Key Responsibilities

✅ Develop and implement cohesive content strategies and assets to support Lonza’s overall marketing and branding initiatives.

✅ Lead the creation and execution of annual tactical marketing plans, in conjunction with Product Managers and stakeholders.

✅ Drive digital-first campaigns to achieve objectives such as lead generation, brand awareness, and customer retention.

✅ Oversee the execution of campaigns ensuring consistent, high-quality delivery within budget and timelines.

✅ Collaborate to create compelling content including messaging, copy, and visuals.

✅ Measure and analyze campaign performance to optimize future marketing efforts.

✅ Manage coordination of internal and external teams for timely delivery of marketing materials.

ASSUMPTION: The responsibilities require strategic oversight and tactical management to align with corporate marketing goals.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or life sciences (minimum)

Experience: 5-10 years in marketing with a focus on digital marketing strategies

Required Skills:

• Strong communication skills (verbal and written)
• Creative thinking with the ability to generate fresh ideas
• Experience in digital marketing practices
• Excellent project management skills
• Analytical mindset with a data-driven decision-making approach
• Strategic, entrepreneurial, and self-motivated

Preferred Skills:

• Experience with agile marketing practices (Scrum, Kanban, etc.)
• Familiarity with bioscience or pharmaceutical marketing

ASSUMPTION: Candidates should have substantial industry knowledge and leadership experience in digital campaigns.

💰 Compensation & Benefits

Salary Range: $86,400.00 - $100,800.00 annually, depending on qualifications and experience

Benefits:

• Performance-related bonus
• Medical and dental coverage
• 401k plan
• Life insurance
• Short-term and long-term disability insurance
• Employee assistance program
• Paid time off (PTO)

Working Hours: 40 hours per week with remote flexibility

ASSUMPTION: The compensation and benefits package is competitive within the bioscience industry, providing comprehensive coverage and incentives.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing - known for its critical role in healthcare innovation and development

Company Size: Over 10,001 employees, offering vast networking and internal growth opportunities

Founded: 1897 - a long-standing company with a robust history in scientific advancement

Company Description:

• Global leader in life sciences with operations across five continents
• Focus on helping customers bring healthcare products to market
• Emphasis on innovation and process excellence

Company Specialties:

• Pharmaceutical ingredients
• Bioscience and biopharmaceuticals
• Life science ingredients and custom manufacturing

Company Website: http://www.lonza.com

ASSUMPTION: Lonza’s large scale and global presence provide stable employment and advancement prospects in bioscience.

📊 Role Analysis

Career Level: Senior-level with oversight on multi-channel marketing campaign strategies

Reporting Structure: Likely reports to a director or VP of marketing, overseeing a team of campaign managers

Work Arrangement: Fully remote, allowing flexibility in work-life balance

Growth Opportunities:

• Advancement to director-level positions within Lonza or similar industries
• Exposure to international markets and marketing strategies
• Opportunity to lead innovative digital marketing initiatives

ASSUMPTION: Role offers significant professional growth through exposure to large-scale projects and leadership experience.

🌍 Location & Work Environment

Office Type: Remote-based with digital communication and collaboration tools

Office Location(s): Not applicable as the role is fully remote, though occasional travel may be required

Geographic Context:

• Access to a broad range of digital resources and markets
• Potential collaborations in diverse regions and cultures
• Flexibility in working hours across different time zones

Work Schedule: Standard 40-hour workweek with additional flexibility as needed

ASSUMPTION: The remote work environment facilitates a work-life balance conducive to creative and strategic tasks.

💼 Interview & Application Insights

Typical Process:

• Initial phone screening
• Behavioral interview with HR
• Technical interview with the marketing team
• Final interview with senior management

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Project management and leadership capabilities
• Cultural fit within Lonza’s values and goals

Application Tips:

• Highlight experience with digital marketing tools and platforms
• Provide examples of successful campaigns you have led
• Demonstrate an understanding of the bioscience industry

ATS Keywords: Digital Marketing, Campaign Management, Bioscience, Project Management, Brand Awareness

ASSUMPTION: The hiring process seeks candidates with both technical expertise and strategic vision to drive successful campaigns.

🛠️ Tools & Technologies

• Google Analytics for performance analysis
• CRM tools such as Salesforce for customer relationship management
• Marketing automation platforms like HubSpot

ASSUMPTION: Tools selection is based on standard industry practices for digital and content marketing in large enterprises.

👔 Cultural Fit Considerations

Company Values:

• Commitment to improving global health
• Innovation and excellence in scientific solutions
• Team collaboration and individual career growth

Work Style:

• Highly collaborative with international team involvement
• Data-driven decision-making and results-oriented mindset
• Proactive and adaptable to change

Self-Assessment Questions:

• Are you passionate about advancing healthcare through marketing?
• Can you adapt to working with diverse international teams?
• Do you thrive in a remote work environment with flexible schedules?

ASSUMPTION: Alignment with Lonza’s mission and values is crucial for cultural fit and job satisfaction.

⚠️ Potential Challenges

• Managing cross-functional and international collaboration deadlines
• Staying updated with rapidly evolving digital marketing trends
• Balancing multiple high-stake projects concurrently
• Maintaining alignment with corporate marketing strategies and objectives

ASSUMPTION: Effective prioritization and strategic planning would be required to navigate these challenges successfully.

📈 Similar Roles Comparison

• Competitive roles in similar industries may differ in digital toolsets
• Roles in startups may offer quicker project execution times but less stability
• Marketing roles in healthcare may prioritize regulatory compliance knowledge

ASSUMPTION: Lonza’s position offers a balance of innovation opportunities with stability and ethical commitment.

📝 Sample Projects

• Leading a global product launch campaign in the biosciences division
• Developing a digital strategy for new customer acquisition
• Coordinating an international team for a cross-brand marketing initiative

ASSUMPTION: Sample projects are illustrative of the strategic and complex nature of campaigns the role would manage.

❓ Key Questions to Ask During Interview

• What are the key objectives for the marketing team this year?
• How does Lonza measure success for its marketing campaigns?
• What tools and platforms does the organization currently use?
• What are the primary challenges for this role in the first year?
• How does the team maintain collaboration across different time zones?

ASSUMPTION: These questions provide insight into role expectations and company culture, useful for evaluating fit and preparedness.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Lonza's careers page
• Prepare a tailored resume highlighting relevant digital marketing experience
• Include a cover letter that aligns your experience with the job description
• Ensure all contact information is current for potential interview scheduling
• Follow up two weeks post-application for any updates

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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