📌 Core Information
- Job Title: Senior Marketing Campaign Manager
- Company: Dotdash Meredith
- Location: New York, NY - 225 Liberty Street
- Job Type: Full-Time, Hybrid (3x a week in-office)
- Category: Marketing
- Date Posted: July 8, 2025
- Experience Level: 7+ years of marketing experience, with at least 5 years in consumer marketing
- Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving integrated campaign performance across multiple brands
- Managing complex, multi-channel campaigns across various marketing channels
- Coordinating with internal teams and external partners for seamless campaign delivery
- Optimizing channel mix and budget allocation based on performance data
- Establishing efficient workflows and approval processes
ASSUMPTION: This role requires a strategic thinker with strong project management and communication skills to succeed in a fast-paced, multi-brand environment.
📋 Key Responsibilities
✅ Campaign Management (40%)
- Own end-to-end campaign management across multiple marketing channels, coordinating with external partners and vendors for seamless execution and delivery.
✅ Creative Execution (20%)
- Manage copy and creative execution across multiple distinct brands, working with internal teams and external creative partners to ensure messaging consistency within each brand while optimizing for channel performance.
✅ Cross-Functional Alignment (20%)
- Drive cross-functional alignment between email marketing, social media, internal brand teams, and external agency partners through structured communication and project management.
✅ Performance Metrics & Reporting (15%)
- Develop and maintain acquisition metrics framework in partnership with external analytics vendors, providing actionable insights and performance reporting to leadership.
✅ Process Improvement (15%)
- Establish efficient workflows and approval processes that accommodate brand variation and external partner requirements while meeting aggressive campaign timelines, with scalability to support additional brands.
ASSUMPTION: The role may evolve to include supporting external partners as the brand portfolio grows.
🎯 Required Qualifications
- Education: Bachelor’s degree or equivalent experience.
- Experience: 7+ years of marketing experience, with at least 5 years in consumer marketing.
- Required Skills:
- Exceptional project management and communication skills
- Experience managing marketing campaigns across multiple brands or business units simultaneously
- Experience working with external agencies and vendors
- Outstanding written and verbal abilities
- Experience working within a SaaS environment (preferred)
- A love and passion for food!
💰 Compensation & Benefits
- Salary Range: $95,000.00 - $115,000.00 (New York)
- Benefits:
- Medical, dental, vision, and prescription drug coverage
- Unlimited paid time off (PTO)
- Adoption or surrogate assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance and accidental death & dismemberment
- Supplemental life insurance and accident insurance
- Commuter benefits
- Short term and long term disability
- Health savings and flexible spending accounts
- Family care benefits
- 401K savings plan with company match
- 10-12 paid holidays annually
- Generous paid parental leave (birthing and non-birthing parents)
- Voluntary benefits (pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance)
ASSUMPTION: The salary range provided is for the New York office and may vary for other locations. Benefits are subject to change and may vary depending on the specific nature of employment and work location.
📌 Applicant Insights
🔍 Company Context
- Industry: Dotdash Meredith is the largest print and digital publisher in America, with over 40 iconic brands, including PEOPLE, Better Homes & Gardens, and Travel + Leisure.
- Company Size: 1,001-5,000 employees
- Founded: Dotdash Meredith is an operating business of IAC (NASDAQ: IAC), founded in 1986.
- Company Description: Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95% of US women, make decisions, take action, and find inspiration.
- Company Specialties: Digital and print publishing, content creation, marketing, and advertising.
📊 Role Analysis
- Career Level: Experienced professional
- Reporting Structure: This role reports directly to the Senior Director of Marketing.
- Work Arrangement: Hybrid (3x a week in-office)
- Growth Opportunities: As Dotdash Meredith continues to grow, there may be opportunities to expand this role's scope to include supporting external partners and taking on additional brands.
🌍 Location & Work Environment
- Office Type: Hybrid (3x a week in-office)
- Office Location(s): 225 Liberty St, New York, 10281, US
- Geographic Context: New York City offers a vibrant and diverse cultural scene, with numerous restaurants, museums, and entertainment options. The office is located in the Financial District, close to various transportation options.
- Work Schedule: Full-time, with a flexible work schedule that allows for remote work up to 2 days per week.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission 2. Phone or video screen 3. In-person or virtual interview with hiring manager and team members 4. Final interview with senior leadership
- Key Assessment Areas: Campaign management skills, project management, communication, and problem-solving abilities, cultural fit, and alignment with company values.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, campaign management skills, and any experience working with multiple brands or business units simultaneously.
- Be prepared to discuss your experience working with external agencies and vendors, as well as your ability to manage up and across various teams.
- Showcase your passion for food and understanding of the food industry.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Creative tools (e.g., Adobe Creative Suite, Canva)
👔 Cultural Fit Considerations
- Company Values: Dotdash Meredith values include innovation, collaboration, and a passion for creating engaging content that inspires and informs its audience.
- Work Style: Dotdash Meredith fosters a fast-paced, collaborative work environment that encourages creativity, innovation, and continuous learning.
- Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you successfully managed a complex, multi-stakeholder campaign involving both internal and external teams?
- How do you ensure consistent messaging and branding across multiple channels and brands?
⚠️ Potential Challenges
- Managing campaigns across multiple brands with distinct voices and audiences
- Coordinating with external partners and vendors to ensure seamless campaign delivery
- Balancing the need for efficiency with the requirement to accommodate brand variation and external partner requirements
- Keeping up with the fast-paced, ever-changing digital marketing landscape
📈 Similar Roles Comparison
- Campaign Manager (Marketing Agency): This role may have more focus on client management and less on brand-specific campaign execution. It may also involve more direct client communication and reporting.
- Marketing Manager (In-house): This role may have a broader scope, encompassing both campaign management and overall marketing strategy. It may also involve more direct team management and mentoring.
- Senior Marketing Manager (In-house): This role may have a more strategic focus, with less day-to-day campaign management and more high-level planning and execution. It may also involve more team management and mentoring.
📝 Sample Projects
- Managing a multi-channel campaign for a new product launch across multiple brands
- Coordinating with external partners to execute a cross-promotional campaign
- Developing and implementing a new campaign approval process to improve efficiency and scalability
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Dotdash Meredith support the growth and development of its employees?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does Dotdash Meredith approach diversity, equity, and inclusion in its content and workplace culture?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://meredith.wd5.myworkdayjobs.com/EXT/job/New-York-NY---225-Liberty-Street/Senior-Marketing-Campaign-Manager_JR14755).
- Tailor your resume and cover letter to highlight your relevant marketing experience and campaign management skills.
- Prepare for your interview by researching Dotdash Meredith's brands and understanding their unique voices and audiences.
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
