Senior Marketing Campaign Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Campaign Specialist

🔹 Company: NAVEX

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 6, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day marketing campaign execution and ensuring alignment with company standards.
• Collaborating cross-departmentally to implement best practices and coordinate various marketing activities.
• Analyzing data to assess trends, optimize performance, and drive results.
• Developing and maintaining documentation to ensure consistent and efficient use of marketing automation tools.
• Contributing to NAVEX's mission of making the world a safer, more ethical place by driving impact through marketing efforts.

ASSUMPTION: This role requires a balance of technical proficiency in marketing automation tools and strong project management skills to manage multiple campaigns and priorities effectively.

📋 Key Responsibilities

✅ Manage campaign creation and execution, ensuring data accuracy and supporting post-mortem campaign reporting.

✅ Partner with Demand Generation and other departments to implement best-practices and coordinate marketing activities.

✅ Create email templates and segments, and coordinate the marketing activities calendar to avoid campaign overlaps.

✅ Analyze data, assess trends, and determine actions to optimize campaign performance.

✅ Develop and maintain documentation and standard operating procedures for Marketo usage across the marketing team.

✅ Coordinate various ad campaigns, events, and other related activities.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in Marketing Operations or a similar role.

Required Skills:

• Expertise in Marketo or other marketing automation software.
• Familiarity with CRM systems such as Salesforce and their integration with marketing automation platforms.
• Excellent project management acumen and strong organizational skills.
• Strong analytical, data accuracy, and problem-solving skills.
• Ability to drive results through technical aptitude, collaboration, and attention to detail.
• Ability to drive results through NAVEX core competencies of accountability, customer focus, drives results, and instilling trust.

Preferred Skills:

• Experience with reporting and analytics tools.
• Fluency in English and local languages.

ASSUMPTION: Candidates with experience in a B2B tech environment and familiarity with GRC (Governance, Risk, and Compliance) software will have an added advantage.

💰 Compensation & Benefits

Salary Range: The starting pay range for this role is 2,000,000 INR per year. Pay progression is based on performance.

Benefits:

• Career growth opportunities with market-leading training and an unwavering commitment to owning your career plan.
• Competitive and transparent pay practices, top-of-the-range wellbeing programs, and brilliant opt-in benefits.
• Meaningful purpose, as NAVEX's products and solutions have real-life impact on people and organizations across the globe.
• Life flexibility, with quality time to care for yourself, your loved ones, and your community.
• An inspiring culture surrounded by leaders that care, invested teammates, and like-minded groups where you'll feel at home.
• Industry leadership, playing a part in a fast-growing organization known for excellence, profitability, and stability.

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM to 6:00 PM IST).

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Bangalore. Actual compensation may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: NAVEX is a global leader in risk and compliance solutions, empowering organizations to strengthen compliance and proactively manage risk.

Company Size: NAVEX has 1,001-5,000 employees globally, providing a large and diverse work environment.

Founded: NAVEX was founded in 1994 and has since grown to become a trusted partner for thousands of organizations worldwide.

Company Description:

• NAVEX is committed to making the world a safer, more ethical place through its innovative GRC (Governance, Risk, and Compliance) software solutions.
• The company offers a comprehensive suite of products and services, including hotline, case management, policy management, and compliance training.
• NAVEX empowers organizations to maximize the potential of their compliance and risk programs by providing unparalleled industry data and benchmarks through the NAVEX One platform.

Company Specialties:

• GRC (Governance, Risk, and Compliance) software solutions
• IT, HR, Legal, Audit, Third-Party, and Operational Risk management
• Ethics and compliance consulting services
• Business services, including hotline, case management, and risk assessment
• Compliance training and organizational culture solutions

Company Website: https://www.navex.com/en-us/

ASSUMPTION: NAVEX's global presence and industry leadership provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level marketing professionals with 2-5 years of experience in marketing operations or a similar role.

Reporting Structure: The Senior Marketing Campaign Specialist will report directly to the Marketing Operations Manager.

Work Arrangement: This is an on-site position, with the primary work location being NAVEX's Bangalore office.

Growth Opportunities:

• Career growth opportunities within the marketing department or other departments within NAVEX.
• Professional development through market-leading training and workshops.
• Expanding skills and expertise in marketing automation, data analysis, and project management.

ASSUMPTION: NAVEX's commitment to employee career growth and development makes this an attractive opportunity for ambitious marketing professionals.

🌍 Location & Work Environment

Office Type: NAVEX's Bangalore office is a modern, collaborative workspace designed to foster productivity and innovation.

Office Location(s): WeWork Vaishnavi Signature, Space #125, No. 78/9, Outer Ring Road, Bellandur Village, Varthur Hobli, Bengaluru, Karnataka 560103, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving tech industry.
• The city offers a mix of traditional Indian culture and modern urban living, with numerous historical sites, parks, and entertainment options.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year, making it an ideal location for those who enjoy a mild climate.

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM to 6:00 PM IST, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: Bangalore's vibrant tech industry and diverse cultural scene provide an exciting and dynamic work environment for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the NAVEX careers portal.
• Phone or video screening with the HR department to assess cultural fit and basic qualifications.
• Technical interview with the Marketing Operations Manager to evaluate marketing automation skills and campaign management experience.
• Final interview with the Marketing Director to discuss career growth opportunities and alignment with NAVEX's mission and values.

Key Assessment Areas:

• Technical proficiency in marketing automation software (e.g., Marketo).
• Project management skills and ability to multitask effectively.
• Analytical and problem-solving skills, with a data-driven mindset.
• Collaboration and communication skills, with the ability to work effectively with cross-functional teams.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing operations experience, marketing automation skills, and relevant achievements.
• Include specific examples of your experience managing marketing campaigns and driving results through data analysis.
• Demonstrate your understanding of NAVEX's mission and values, and explain how your skills and experience align with the company's goals.

ATS Keywords: Marketing Operations, Marketo, CRM, Salesforce, Campaign Management, Data Analysis, Project Management, Collaboration, Attention to Detail

ASSUMPTION: NAVEX's hiring process is designed to assess both technical skills and cultural fit, ensuring that new hires are well-suited to the company's collaborative and innovative work environment.

🛠️ Tools & Technologies

• Marketo (or other marketing automation software)
• Salesforce (or other CRM systems)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard marketing automation and CRM tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all actions and decisions.
• Accountability: Taking responsibility for one's actions and delivering on commitments.
• Customer Focus: Understanding and addressing the needs of customers and stakeholders.
• Collaboration: Working together to achieve common goals and drive results.
• Innovation: Embracing creativity and continuous improvement to stay ahead of the curve.

Work Style:

• Data-driven: Making informed decisions based on data and analytics.
• Collaborative: Working effectively with cross-functional teams to achieve common goals.
• Adaptable: Embracing change and adjusting to new circumstances as needed.
• Results-oriented: Focusing on delivering tangible outcomes and driving impact.

Self-Assessment Questions:

• Do you have a proven track record of managing marketing campaigns and driving results through data analysis?
• Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
• Do you share NAVEX's commitment to making the world a safer, more ethical place through innovative GRC solutions?

ASSUMPTION: NAVEX's company culture emphasizes integrity, accountability, customer focus, collaboration, and innovation, providing a supportive and engaging work environment for employees.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously, requiring strong organizational skills and attention to detail.
• Keeping up with the latest trends and best practices in marketing automation and data analysis, necessitating continuous learning and professional development.
• Balancing the need for data-driven decision-making with the need for quick and efficient campaign execution, requiring strong analytical and problem-solving skills.
• Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills.

ASSUMPTION: These challenges can be overcome through strong technical skills, a data-driven mindset, and effective collaboration with NAVEX's cross-functional teams.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position places a greater emphasis on data analysis and campaign optimization, requiring a strong analytical mindset and technical proficiency in marketing automation tools.
• NAVEX's focus on GRC software solutions differentiates it from other tech companies, providing unique opportunities for professional growth and development in the compliance and risk management space.
• Career progression in this role may involve moving into more senior marketing positions within NAVEX or transitioning into other departments, such as sales, product management, or customer success.

ASSUMPTION: Understanding the unique aspects of this role and NAVEX's business model will help applicants tailor their application materials and interview responses effectively.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote NAVEX's GRC software solutions to a specific industry vertical, with a focus on optimizing open rates, click-through rates, and conversion rates.
• Analyzing customer data to identify trends and insights, and using this information to inform marketing strategy and improve campaign performance.
• Collaborating with the sales team to develop and implement a lead scoring model, enabling more effective lead nurturing and qualification.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Senior Marketing Campaign Specialist role at NAVEX.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign calendar for NAVEX, and how this role will contribute to its successful execution?
• How does NAVEX's marketing team collaborate with other departments, such as sales, product, and customer success, to drive overall business growth?
• What opportunities exist for professional development and career growth within NAVEX's marketing department and the company as a whole?
• How does NAVEX measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable information about NAVEX's company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your marketing operations experience, marketing automation skills, and relevant achievements.
• Prepare examples of your experience managing marketing campaigns and driving results through data analysis.
• Follow up with NAVEX's HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.