📌 Core Information
🔹 Job Title: Senior Marketing & Campaign Strategist
🔹 Company: Wounded Warrior Project
🔹 Location: Jacksonville, FL
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing effective media plans
- Collaborating with internal teams and external vendors
- Managing marketing research initiatives
- Overseeing campaign creative development and execution
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple priorities in a fast-paced environment.
📋 Key Responsibilities
✅ Assist with developing and implementing effective media plans
✅ Collaborate with internal teams and external vendors to create and execute marketing plans
✅ Coordinate and oversee marketing research initiatives as assigned
✅ Oversee the setup and management of marketing campaign infrastructure
✅ Serve as a trusted marketing advisor to key stakeholders
✅ Manage the campaign creative development process
✅ Lead ongoing performance analysis of marketing campaigns
✅ Maintain brand consistency across all materials and channels
✅ Attend and actively participate in required training and meetings
✅ Other related duties as assigned
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to engage stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or related field
Experience: Five years of experience in multi-channel marketing campaigns and working with creative and media buying agencies
Required Skills:
- Proven ability to manage relationships with creative and media buying agencies
- Strong analytical skills
- Ability to manage multiple priorities and meet tight deadlines
- Strong written, verbal, and interpersonal communication skills
- Proficient in tracking and analyzing marketing performance metrics
- Deep understanding of core marketing principles
- Working knowledge of CRM platforms and digital analytics tools
- Strong collaboration and relationship-building skills
- Proficiency with Microsoft Office Suite and project management software
Preferred Skills:
- Two years of experience using Google Analytics platform
- Two years of experience using Salesforce Marketing Cloud or similar platform
- One year of experience working with a non-profit organization
ASSUMPTION: Candidates with a master's degree in marketing, communications, or data analytics may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Strategist role with 5-10 years of experience in the non-profit sector)
Benefits:
- Flexible hybrid work schedule (three days in the office, two days’ work from home)
- Full medical, dental, and vision coverage for both teammates AND family members
- Competitive pay and performance incentives
- A fun, mission-focused, and collaborative team environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the non-profit sector. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Philanthropic Fundraising Services
Company Size: 501-1,000 employees (Mid-size)
Founded: 2003
Company Description:
- Wounded Warrior Project is a leading national nonprofit organization headquartered in Jacksonville, Florida
- Its mission is to honor and empower wounded warriors
- The organization provides programs and services to meet the needs of injured service members and their families
Company Specialties:
- Wounded Warrior Project offers a variety of programs and services, including career counseling, mental health services, and physical health and wellness programs
- The organization also provides support for families of wounded warriors
Company Website: www.woundedwarriorproject.org
ASSUMPTION: Working for a non-profit organization like Wounded Warrior Project may require a higher level of commitment to the organization's mission and values.
📊 Role Analysis
Career Level: Senior-level position with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Senior Director of Marketing
Work Arrangement: Hybrid work arrangement with three days in the office and two days working from home
Growth Opportunities:
- Potential for career advancement within the marketing department or the organization as a whole
- Opportunities to gain experience in various aspects of marketing, including strategy, campaign management, and brand management
- Chance to work with a diverse range of stakeholders and develop strong interpersonal and communication skills
ASSUMPTION: This role may provide opportunities for professional development and growth within the organization.
🌍 Location & Work Environment
Office Type: Hybrid work environment with a mix of on-site and remote work
Office Location(s): Jacksonville, FL
Geographic Context:
- Jacksonville is the most populous city in Florida and the 12th most populous city in the United States
- The city is known for its vibrant arts scene, diverse cultural attractions, and beautiful beaches
- Jacksonville has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with a flexible hybrid work schedule
ASSUMPTION: The hybrid work arrangement may provide a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and campaign management skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Alignment with the organization's mission and values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your commitment to the organization's mission
- Prepare examples of marketing campaigns you've managed and their outcomes
- Research the organization and be ready to discuss how your skills and experience align with its goals
ATS Keywords: Marketing strategy, campaign management, data analysis, creative development, brand management, stakeholder engagement, performance optimization, market research, communication skills, collaboration, CRM platforms, digital analytics, project management, attention to detail, ethics, mission-driven
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant marketing experience and demonstrate their commitment to the organization's mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Monday.com or similar project management software
- CRM platforms (e.g., Salesforce Marketing Cloud)
- Digital analytics tools (e.g., Google Analytics)
ASSUMPTION: Familiarity with these tools is required for this role, and proficiency may be preferred.
👔 Cultural Fit Considerations
Company Values:
- Honor and empower wounded warriors
- Collaborate and innovate
- Act with integrity and accountability
Work Style:
- Mission-driven and passionate about supporting wounded warriors
- Collaborative and team-oriented
- Adaptable and able to manage multiple priorities in a fast-paced environment
Self-Assessment Questions:
- Do you have a strong commitment to supporting wounded warriors and their families?
- Are you able to work effectively in a collaborative, team-oriented environment?
- Can you manage multiple priorities and adapt to a fast-paced work environment?
ASSUMPTION: Applicants should assess their fit with the organization's mission, values, and work style before applying.
⚠️ Potential Challenges
- Working with a diverse range of stakeholders and managing their expectations
- Balancing the need for data-driven decision-making with the organization's mission-driven focus
- Managing a hybrid work arrangement and maintaining productivity and engagement
- Adapting to changes in the organization's priorities and marketing strategies
ASSUMPTION: These challenges may require strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Senior Campaign Manager position in a for-profit organization, but with a focus on supporting a non-profit mission
- In comparison to other non-profit marketing roles, this position may have a greater emphasis on data-driven decision-making and performance optimization
- Career progression in this role may involve moving into a leadership position within the marketing department or the organization as a whole
ASSUMPTION: Applicants should consider how their skills and experience align with the unique aspects of this role compared to similar positions in other organizations.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to raise awareness for a new program or service offered by the organization
- Conducting market research to identify trends and opportunities in the wounded warrior support landscape and developing data-driven recommendations for the organization's leadership
- Managing the creative development process for a series of marketing materials, including print and digital advertisements, social media content, and email campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the organization's marketing strategy and how this role fits into its overall goals?
- How does the marketing department collaborate with other departments within the organization, such as program services and fundraising?
- What are the key priorities for this role in the first 90 days?
- How does the organization support the professional development and growth of its marketing team members?
- What is the work environment like, and how does the hybrid work arrangement support productivity and engagement?
ASSUMPTION: These questions can help applicants better understand the role, the organization, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills
- Write a cover letter that demonstrates your commitment to the organization's mission and how your skills and experience align with its goals
- Prepare examples of marketing campaigns you've managed and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
