Senior Marketing Channel Manager, Rentals

📌 Core Information

🔹 Job Title: Senior Marketing Channel Manager, Rentals

🔹 Company: Red Hat

🔹 Location: Seattle, WA

🔹 Job Type: Hybrid (2 days on-site, rest remote)

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving growth through multi-channel marketing programs for rentals
• Optimizing lifecycle, trigger-based, and promotional campaigns
• Collaborating with cross-functional teams to ensure high-impact delivery
• Analyzing campaign performance and user behavior to inform strategy

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and data-driven decision making. It's ideal for a marketing professional with a strong background in multi-channel marketing automation and a passion for driving growth.

📋 Key Responsibilities

✅ Design, launch, and refine campaigns across email, push, and other channels to drive profitable growth, renter acquisition, and customer retention at scale

✅ Set a clear vision for owned channel strategy, defining campaign requirements, audience logic, and roadmap initiatives that align with growth and engagement goals

✅ Manage cross-functional timelines and campaign specs, partnering with product, engineering, and creative teams to ensure flawless execution and high-impact delivery

✅ Apply a hypothesis-driven approach to A/B testing, continuously optimizing targeting, creative, and message sequencing to maximize engagement and conversion

✅ Oversee end-to-end campaign execution, from segmentation and QA to launch and monitoring, ensuring precision, scalability, and timely delivery

✅ Collaborate with data and engineering teams to create dynamic audiences, refine segmentation, and build event-triggered or behavior-based journeys that respond to user actions in real time

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous optimization. It requires strong project management skills, attention to detail, and a data-driven mindset.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, advertising, or a related field, or equivalent experience

Experience: 7+ years of hands-on experience with multi-channel marketing automation (email, push, SMS), Iterable platform experience preferred

Required Skills:

• Strong knowledge of integrated marketing across the customer lifecycle, including strategy, customer data, segmentation, and creative content
• Proven ability to drive revenue growth and profitability through high-performing direct marketing campaigns
• Strong analytical skills to track, measure, and report on results, assess ROI, and translate data into actionable insights
• Proficient in data visualization tools (e.g., Tableau) and experience with Snowflake or similar data warehouses
• Proficient in web technologies (HTML/CSS, JSON) for campaign development

Preferred Skills:

• Experience with multi-touch attribution
• Familiarity with Redfin's marketing technology stack
• Knowledge of the real estate industry

ASSUMPTION: This role requires a strong foundation in marketing automation, data analysis, and campaign management. Familiarity with the real estate industry and Redfin's marketing technology stack would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: $112,800.00 - 168,800.00 USD per year. Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operational business needs. Compensation may also include bonuses and equity.

Benefits:

• Flexible vacation
• Paid holidays
• Paid parental leave
• Sick leave (accrued at 1 hour for every 30 hours worked)
• Medical, dental, and vision insurance benefits
• Flexible spending account
• Health savings account
• Life and disability insurance
• Fertility benefits
• Employee Assistance Programs
• 401(k) employer match

Working Hours: Full-time, 40 hours per week. This role requires working from Redfin's headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the Seattle area. The actual compensation may vary depending on the candidate's qualifications and the company's assessment of their fit for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. Redfin is a technology-powered real estate company that helps people find a place to live with brokerage, rentals, lending, title insurance, and renovations services.

Company Size: 1,001-5,000 employees. Redfin serves more than 100 markets across the U.S. and Canada and employs over 4,000 people.

Founded: 2006. Redfin was founded with the mission to make real estate better for people from all walks of life.

Company Description:

• Join the future of real estate! Redfin is a technology-powered real estate company that helps people find a place to live with brokerage, rentals, lending, title insurance, and renovations services.
• Redfin's subsidiaries and affiliated brands include: Bay Equity Home Loans®, Rent.™, Apartment Guide®, Title Forward® and WalkScore®.
• From the technology we build to the real estate services we provide, every Redfinnian plays a part. Whether you’re starting your career, perfecting your skills, or changing gears, there’s a place for you at Redfin.

Company Specialties:

• National Brokerage
• Real Estate
• Listing Homes
• Buying Homes
• iBuyer
• and Mortgage

Company Website: https://www.redfin.com

ASSUMPTION: Redfin is a well-established real estate company with a strong focus on technology and innovation. It offers a wide range of services and has a significant presence in the U.S. and Canada.

📊 Role Analysis

Career Level: Senior. This role is suitable for an experienced marketing professional looking to drive growth and optimize multi-channel marketing programs for rentals.

Reporting Structure: This role reports directly to the Senior Marketing Manager, Rentals.

Work Arrangement: Hybrid. This role requires employees to work from Redfin's headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team
• Opportunities to work on various aspects of Redfin's business, from brokerage to rentals and lending
• Chance to develop skills in real estate and technology-driven marketing

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibility over time.

🌍 Location & Work Environment

Office Type: Hybrid. This role requires employees to work from Redfin's headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days.

Office Location(s): 1099 Stewart St, Suite 600, Seattle, WA 98101, US

Geographic Context:

• Seattle, WA is a vibrant, growing city with a strong tech industry and a high cost of living
• The office is located in the South Lake Union neighborhood, close to many amenities and public transportation options
• Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers

Work Schedule: Full-time, 40 hours per week. This role requires working from Redfin's headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days.

ASSUMPTION: This role offers a flexible work arrangement that balances on-site collaboration with remote work. The office location is convenient and offers easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the senior marketing manager
• Background check and offer

Key Assessment Areas:

• Marketing automation skills and experience
• Data analysis and reporting capabilities
• Campaign management and execution
• Strategic thinking and problem-solving
• Cultural fit and alignment with Redfin's values

Application Tips:

• Highlight your experience with multi-channel marketing automation and data-driven decision making
• Include examples of successful campaigns you've managed and the results you've achieved
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Be prepared to discuss your approach to A/B testing and optimization

ATS Keywords: Multi-channel marketing, marketing automation, data analysis, campaign management, A/B testing, real estate, rentals, customer engagement, performance marketing, email marketing, push notifications, user-centric mindset, HTML, CSS, JSON, data visualization, analytics

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing automation skills, data analysis capabilities, and cultural fit with Redfin's values. Successful candidates will be able to demonstrate a strong track record of driving growth through multi-channel marketing campaigns.

🛠️ Tools & Technologies

• Iterable (preferred)
• Tableau
• Snowflake
• HTML/CSS
• JSON
• Redfin's marketing technology stack

ASSUMPTION: This role requires proficiency in marketing automation tools, data visualization software, and web technologies. Familiarity with Redfin's marketing technology stack would be beneficial but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed
• Data-driven
• Inclusive
• Innovative
• Collaborative

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong customer-centric mindset and a passion for driving growth through data-driven marketing?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have a proven track record of driving revenue growth and profitability through high-performing direct marketing campaigns?

ASSUMPTION: Redfin values a customer-obsessed, data-driven, and inclusive work environment. Successful candidates will be able to demonstrate a strong alignment with these values and a willingness to adapt to a fast-paced, dynamic work style.

⚠️ Potential Challenges

• Managing multiple campaigns and timelines simultaneously
• Working with large-scale datasets and ensuring data accuracy and integrity
• Balancing strategic planning with tactical execution and optimization
• Adapting to a fast-paced, dynamic work environment
• Navigating a large, complex organization with multiple stakeholders

ASSUMPTION: This role presents unique challenges that require strong project management skills, attention to detail, and a data-driven mindset. Successful candidates will be able to balance strategic planning with tactical execution and adapt to a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on rentals and multi-channel marketing for a real estate company
• Compared to other marketing roles, this position requires a strong background in marketing automation and data analysis
• Career progression in this role could lead to leadership positions within the marketing team or other areas of Redfin's business

ASSUMPTION: This role offers a unique opportunity to drive growth and optimize multi-channel marketing programs for rentals within a real estate company. It requires a strong background in marketing automation and data analysis and offers significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive renter acquisition and engagement for Redfin's rentals business
• Optimizing lifecycle marketing programs to improve lead quality and conversion rates for Redfin's brokerage services
• Collaborating with cross-functional teams to create dynamic audiences and event-triggered journeys that respond to user actions in real time

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Marketing Channel Manager, Rentals might work on, focusing on driving growth, optimizing campaigns, and improving user engagement through data-driven marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Redfin's rentals marketing and the key priorities for this role?
• How does this role collaborate with other teams within Redfin, such as product, engineering, and creative?
• What are the most significant challenges facing Redfin's rentals business, and how can this role help address them?
• How does Redfin support the professional development and growth of its marketing team members?
• What is the work-life balance like for this role, and how does Redfin support employees in maintaining a healthy work-life balance?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the position and Redfin's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with multi-channel marketing automation, data analysis, and campaign management
• Write a cover letter explaining your interest in this role and your qualifications for driving growth through data-driven marketing
• Prepare examples of successful campaigns you've managed and the results you've achieved
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.