📌 Core Information
🔹 Job Title: (Senior) Marketing Communicatie Manager
🔹 Company: Agrifirm
🔹 Location: Apeldoorn, Gelderland, Netherlands
🔹 Job Type: Hybrid (1 day per week in the office)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing communication strategies
- Managing on- and offline campaigns from A to Z
- Collaborating with management, marketers, and stakeholders
- Adapting to market signals and customer needs
ASSUMPTION: This role requires a strategic and creative mindset, with the ability to adapt to changing market conditions and customer preferences.
📋 Key Responsibilities
✅ Translating business plans into strong communication strategies
✅ Developing and executing effective online and offline campaigns
✅ Collaborating with management and other marketers to ensure alignment with market signals and customer needs
✅ Managing projects and stakeholder relationships
ASSUMPTION: The role involves a mix of strategic thinking, creative problem-solving, and project management skills.
🎯 Required Qualifications
Education: Completed HBO or WO degree in communication or marketing
Experience: Over 8 years of experience in marketing or communication management
Required Skills:
- Digital marketing expertise
- Communication strategy development
- Campaign development and execution
- Social media management
- SEO and SEA experience
- Email marketing proficiency
- Project management and stakeholder management skills
Preferred Skills:
- Fluency in Dutch and English
- Experience in the agricultural sector
ASSUMPTION: Candidates should have a strong background in marketing communication, with a focus on digital marketing and campaign management.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior marketing role in the Netherlands)
Benefits:
- Good salary
- Approximately 36 days off (vacation and ATV)
- Laptop and iPhone
- Home office allowance
- Year-end bonus
- Bicycle plan
- Health check
- Performance bonus
- Development opportunities
Working Hours: 32-40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in the Netherlands, with additional benefits and flexibility for hybrid work.
📌 Applicant Insights
🔍 Company Context
Industry: Farming
Company Size: 1,001-5,000 employees
Founded: 1892 (as a cooperative)
Company Description:
- Global agricultural cooperative focused on sustainable food chain development
- Over 3,000 employees working with farmers, growers, and partners worldwide
- Dedicated to creating a food chain with healthy soil, healthy animals, healthy and resilient nature, and fair income for farmers and growers
Company Specialties:
- Animal nutrition and arable solutions
Company Website: https://www.agrifirm.com
ASSUMPTION: Agrifirm is a large, global cooperative with a strong focus on sustainability and innovation in the agricultural sector.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the management of the Exlan business unit
Work Arrangement: Hybrid (1 day per week in the office, with flexibility for remote work)
Growth Opportunities:
- Potential career progression within the marketing department or the broader organization
- Opportunities to work on diverse projects and campaigns
- Access to development opportunities through the Agrifirm Academy
ASSUMPTION: This role offers growth opportunities for the right candidate, with a focus on professional development and career progression.
🌍 Location & Work Environment
Office Type: Hybrid (Apeldoorn headquarters with the option to work from other Exlan locations in Oss and Meppel)
Office Location(s): Apeldoorn, Gelderland, Netherlands
Geographic Context:
- Apeldoorn is located in the eastern part of the Netherlands, with a population of approximately 115,000
- Known for its rich history, cultural attractions, and recreational opportunities
- Well-connected by road, rail, and air, with easy access to major cities such as Amsterdam and Utrecht
Work Schedule: Flexible, with the option to work from home for part of the week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video interview with the hiring manager
- On-site interview with the management team
- Online assessment
Key Assessment Areas:
- Strategic thinking and communication skills
- Campaign development and project management abilities
- Collaboration and stakeholder management skills
- Adaptability and problem-solving capabilities
Application Tips:
- Tailor your CV and cover letter to highlight relevant skills and experiences
- Prepare examples of successful marketing campaigns you've worked on
- Research Agrifirm and the Exlan business unit to demonstrate your understanding of the company and role
ATS Keywords: Marketing communication, digital marketing, campaign development, project management, stakeholder management, strategic thinking, communication strategy
ASSUMPTION: The application process focuses on assessing the candidate's strategic thinking, communication skills, and campaign development abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM and marketing automation tools (e.g., Salesforce, HubSpot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO and SEA tools (e.g., Google Analytics, Google Ads)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies are standard for marketing communication roles, with a focus on digital marketing and project management.
👔 Cultural Fit Considerations
Company Values:
- S (Sharp): Agrifirm is sharp in its approach to the market and its customers
- T (Together): Agrifirm works together with its customers, partners, and employees
- A (Ambitious): Agrifirm is ambitious in its pursuit of growth and innovation
- R (Responsible): Agrifirm is responsible in its approach to sustainability and the environment
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with Agrifirm's STAR values?
- Are you comfortable working in a hybrid environment with some on-site collaboration?
- Can you thrive in a dynamic and changing work environment?
ASSUMPTION: Agrifirm values a strong cultural fit, with a focus on collaboration, ambition, and responsibility.
⚠️ Potential Challenges
- Balancing on- and offline campaign development and execution
- Managing multiple stakeholders and projects simultaneously
- Adapting to changing market signals and customer needs
- Working in a hybrid environment with some on-site collaboration
ASSUMPTION: The role may present challenges in terms of balancing multiple projects, adapting to change, and working in a hybrid environment.
📈 Similar Roles Comparison
- Compared to other marketing communication roles, this position requires a strong focus on digital marketing and campaign development
- Industry-specific context: The agricultural sector is subject to regulatory changes and sustainability pressures
- Career path comparison: This role offers growth opportunities within the marketing department or the broader organization
ASSUMPTION: This role is similar to other marketing communication positions but requires a strong focus on digital marketing and campaign development, with industry-specific context and growth opportunities.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a new product line
- Creating and implementing a communication strategy to improve customer satisfaction and loyalty
- Managing a project to optimize the customer journey across multiple channels
ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop and execute marketing communication strategies, manage projects, and collaborate with stakeholders.
❓ Key Questions to Ask During Interview
- How does the management team support the marketing department in achieving its goals?
- What are the key priorities for the first 90 days in this role?
- How does Agrifirm foster a culture of innovation and continuous improvement?
- What opportunities are there for professional development and career progression within the marketing department or the broader organization?
- How does the hybrid work arrangement work in practice, and what are the expectations for on-site collaboration?
ASSUMPTION: Interview questions should focus on understanding the role's priorities, the company culture, and the hybrid work arrangement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your CV and cover letter to highlight your relevant skills and experiences
- Prepare examples of successful marketing campaigns you've worked on
- Research Agrifirm and the Exlan business unit to demonstrate your understanding of the company and role
- Follow up with Lonneke van den Brand, Corporate Recruiter, via email (l.vandenbrand@agrifirm.com) or phone (+31 6 43453041) within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
