Senior Marketing Communication Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Communication Specialist

🔹 Company: RoofStacks

🔹 Location: Istanbul, İstanbul, Turkey

🔹 Job Type: Full Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Executing user acquisition (UA) and launch communications for various campaigns
• Owning live-ops reporting and using data to propose creative tweaks
• Syncing with product teams to align messaging and optimize storefronts for organic growth
• Crafting clear player messaging and translating complex Web3 concepts into digestible, on-brand copy

ASSUMPTION: This role requires a balance of data-driven decision making and creative communication skills. The ideal candidate will have a strong background in mobile gaming marketing and a solid understanding of Web3 concepts.

📋 Key Responsibilities

✅ Execute UA & launch comms: Support user-acquisition and release campaigns for airdrops, NFT drops, and TGE milestones across paid and owned channels.

✅ Own live-ops reporting: Use GA4, AppsFlyer, and Firebase to track funnels, flag drop-offs, and propose creative tweaks.

✅ Sync with product: Work closely with product & design teams to align feature launches, reward mechanics, and economy updates with go-to-market messaging.

✅ Optimize storefronts: Manage App Store Optimization (ASO) and contribute to SEO for web assets to boost organic growth.

✅ Craft clear player messaging: Turn complex Web3 concepts—airdrop rules, GoGold economy, dynamic reward pools—into digestible, on-brand copy for in-game panels, patch notes, and socials.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to translate product jargon into player-friendly language.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3+ years in mobile gaming marketing comms or live-ops support.

Required Skills:

• Web3 fluency: Understanding of airdrops, NFTs, TGE/IDO flows, and token economies
• Tool mastery: Hands-on experience with Google Analytics 4, AppsFlyer, Firebase
• ASO + SEO know-how to refine store listings and landing pages
• Cross-team communication skills to translate product jargon into player-friendly language
• Strong English (written & spoken); Turkish is a plus

Preferred Skills:

• Experience with AR and AR gaming
• Familiarity with the Turkish gaming market

ASSUMPTION: Given the Web3 focus of the role, candidates with experience in blockchain gaming or cryptocurrency marketing may also be strong fits.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-senior level marketing roles in Istanbul, the estimated salary range is ₺5,000 - ₺8,000 per month. This range may vary depending on the candidate's experience and skills.

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours
• Remote work options

Working Hours: Full-time position with standard working hours. Remote work allows for some flexibility in scheduling.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final decision.

📌 Applicant Insights

🔍 Company Context

Industry: RoofStacks operates in the software development industry, specializing in tourism systems, augmented reality, and e-commerce.

Company Size: RoofStacks has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: RoofStacks was founded in 2015, with headquarters in Austin, Texas, and offices in Turkey.

Company Description:

• RoofStacks is an innovative and complete domestic software company that brings new technologies to Turkey.
• The company strengthens its place in the developing technology and rapidly growing market with specializations in tourism systems, augmented reality, and e-commerce.
• RoofStacks provides speed, efficiency, and cost reduction benefits to its partners while strengthening business partners' competitive positions with innovative technology.

Company Specialties:

• Yazılım (Software)
• Software Engineering
• Augmented Reality
• Ar-Ge (Research & Development)
• Turizm Software (Tourism Software)
• and Artırılmış Gerçeklik (Augmented Reality)

Company Website: roofstacks.com

ASSUMPTION: RoofStacks' focus on innovation and technology makes it an attractive employer for candidates seeking to work in a dynamic and forward-thinking environment.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Director and works closely with product, design, and other marketing team members.

Work Arrangement: Remote OK, with flexible work hours and the option to work remotely.

Growth Opportunities:

• As RoofStacks continues to grow, there may be opportunities for the right candidate to take on more responsibilities or move into a management role.
• The company's focus on innovation and new technologies may present opportunities for the candidate to work on cutting-edge projects and gain new skills.

ASSUMPTION: Given the company's size and growth trajectory, there may be opportunities for the right candidate to grow with the company and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: RoofStacks has multiple offices in Turkey, with the main office in Istanbul. The company also has an office in Austin, Texas, USA.

Office Location(s): Balcones View 11130 Jollyville Rd., Suite 303, Austin, Texas, 78759, US; Deniz Caddesi, Muallimkoy Mahallesi, Deniz Cd., No 143-5, Izmit, Kocaeli 41400, TR; Atatürk Mah. Ataşehir Bulvarı, Muhtar Hasan Sok. No:1 Kat: 28 Ataşehir / İstanbul, İstanbul, Ataşehir 34000, TR; Merkez Sokak, Çaydaçıra Mah. Hacı Ömer Bilginoğlu Cad. Teknokent No 63 İç Kapı No 107, Elazığ, 23200, TR

Geographic Context:

• Istanbul is the largest city in Turkey and serves as a major cultural, historical, and economic hub.
• The city offers a mix of modern and traditional experiences, with a rich history and vibrant cultural scene.
• Istanbul has a Mediterranean climate, with mild winters and hot, humid summers.

Work Schedule: Full-time position with standard working hours. Remote work allows for some flexibility in scheduling.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a remote or hybrid environment and have strong communication skills to collaborate effectively with team members in different locations.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• In-person or virtual interview with the hiring manager
• Final interview with the Marketing Director

Key Assessment Areas:

• Marketing and communication skills
• Web3 fluency and understanding of blockchain gaming
• Data-driven decision making and analytical skills
• Cross-functional collaboration and communication skills

Application Tips:

• Highlight your experience with mobile gaming marketing and live-ops support in your resume.
• Include specific examples of how you've used data to inform marketing strategies and improve player engagement.
• Tailor your cover letter to demonstrate your understanding of Web3 concepts and your enthusiasm for blockchain gaming.
• Prepare questions for the interview that demonstrate your interest in the role and the company.

ATS Keywords: Mobile Gaming Marketing, Live-Ops Support, Web3 Fluency, Google Analytics 4, AppsFlyer, Firebase, ASO, SEO, Cross-Team Communication, English, Turkish

ASSUMPTION: The interview process for this role may involve assessments of the candidate's communication skills, data analysis skills, and understanding of Web3 concepts.

🛠️ Tools & Technologies

• Google Analytics 4
• AppsFlyer
• Firebase
• ASO tools (e.g., App Annie, Sensor Tower)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The ideal candidate for this role will have experience with the listed tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Integrity
• Accountability

Work Style:

• Data-driven
• Creative
• Collaborative
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working with data to inform marketing strategies?
• Do you have strong communication skills and the ability to work effectively with cross-functional teams?
• Are you passionate about blockchain gaming and eager to learn about Web3 concepts?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for RoofStacks, with a passion for innovation, data-driven decision making, and collaboration.

⚠️ Potential Challenges

• The fast-paced nature of the gaming industry may require the candidate to adapt quickly to changes and new technologies.
• The role involves working with complex Web3 concepts, which may require the candidate to learn new skills and stay up-to-date on industry developments.
• The candidate may need to balance multiple projects and deadlines, requiring strong time management and prioritization skills.
• The role may require the candidate to work with team members in different locations, necessitating strong communication and collaboration skills.

ASSUMPTION: The ideal candidate for this role will be adaptable, proactive, and comfortable working in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to other marketing communication specialist roles in the gaming industry, but with a focus on Web3 concepts and blockchain gaming.
• Compared to traditional marketing roles, this position requires a strong understanding of data analysis and a passion for innovation and new technologies.
• Career progression in this role may involve moving into a management position or taking on more responsibilities in the marketing department.

ASSUMPTION: Candidates with experience in traditional marketing roles or blockchain gaming may find this role to be an attractive fit, given the unique combination of skills and knowledge required.

📝 Sample Projects

• Developing and executing a user acquisition campaign for a new blockchain game launch
• Analyzing live-ops data to identify trends and propose creative tweaks to improve player engagement
• Collaborating with product and design teams to create clear and on-brand messaging for in-game panels and patch notes

ASSUMPTION: The ideal candidate for this role will have experience with similar projects and be able to provide specific examples of their accomplishments in their resume and interview.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to Web3 and blockchain gaming?
• How does the marketing team collaborate with product and design teams to ensure consistent messaging?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the gaming industry, and how does RoofStacks approach them?

ASSUMPTION: The ideal candidate for this role will ask thoughtful questions that demonstrate their interest in the company and their understanding of the role's requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with mobile gaming marketing, live-ops support, and Web3 concepts.
• Write a cover letter that demonstrates your enthusiasm for blockchain gaming and your understanding of the role's requirements.
• Prepare for the interview by researching RoofStacks and the gaming industry, and practicing your responses to common interview questions.
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.