Senior Marketing Communications Executive

📌 Core Information

🔹 Job Title: Senior Marketing Communications Executive

🔹 Company: AJ Bell

🔹 Location: Hybrid - WFH / Manchester, England, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing targeted marketing campaigns to drive lead generation and engagement among financial advisers
• Collaborating with sales stakeholders to align marketing strategies and analyze performance for ROI
• Leveraging account-based marketing techniques to increase leads, account value, and customer loyalty
• Optimizing digital channels and conversion rates to enhance user experience and drive desired actions
• Making data-driven decisions to optimize marketing strategies and achieve high ROI

ASSUMPTION: This role requires a high level of experience and expertise in marketing communications, with a focus on B2B marketing and lead generation within the financial services industry.

📋 Key Responsibilities

✅ Plan and execute targeted marketing campaigns across multiple channels to drive lead generation and engagement among financial advisers

✅ Leverage account-based marketing techniques to increase leads, account value, and customer loyalty

✅ Collaborate with sales stakeholders to align marketing strategies and goals, and analyze marketing performance to ensure a strong return on investment

✅ Optimize and develop digital channels and conversion rates to enhance user experience and drive desired actions

✅ Test, learn, report, and repeat to continuously improve marketing strategies and achieve high ROI

✅ Educate sales stakeholders on marketing strategy, vision, and messages to create a shared understanding and collaboration

✅ Monitor and report on the distribution of paid content to ensure it reaches the intended audience and meets defined KPIs

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management, organizational, and communication skills to manage multiple campaigns and stakeholders effectively.

🎯 Required Qualifications

Education: Degree-level qualification in Marketing or equivalent

Experience: 5+ years' experience in Marketing communications field, with a focus on B2B marketing and lead generation within the financial services industry

Required Skills:

• Advanced knowledge of using marketing automation tools, such as HubSpot
• Proven experience in developing and executing B2B marketing campaigns
• Strong knowledge of various marketing channels, including email, social media, web, and events
• Familiarity with account-based marketing strategies and practices
• Excellent communication and presentation skills
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Ability to work collaboratively with cross-functional teams and stakeholders
• Strong project management and organizational skills
• Result-oriented mindset with a focus on achieving defined KPIs and objectives

Preferred Skills:

• Experience working with sales teams to align marketing strategies and goals
• Knowledge of the financial services industry
• Experience with A/B testing and other optimization techniques

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM systems would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Up to £40,000 (Dependent on experience)

Benefits:

• Starting holiday entitlement of 25 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 6%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan
• Discounted private healthcare scheme and dental plan
• Free on-site gym providing a wide range of free classes
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Discounted nursery fees at Kids Planet on Exchange Quay
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Parking at Exchange Quay (Subject to availability)
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent development programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals

Working Hours: Full-time, with a hybrid work arrangement (3-4 days per week in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing communications role in the financial services sector in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 1995

Company Description:

• AJ Bell is one of the leading online investment platforms in the UK, providing customers and advisers with wide investment choice, low-cost delivery, market-leading online functionality, and first-class service to help them manage investment portfolios within SIPPs, ISAs, and Dealing accounts.
• With over 561,000 customers and £86.5 billion of assets under administration, AJ Bell is part of the FTSE 250 on the Main Market of the London Stock Exchange.
• AJ Bell has been named one of the UK's "Best 100 Companies to Work For" for six consecutive years, offering a friendly working environment with a strong sense of teamwork and a great sense of pride in what they do, reflected in their guiding principles.

Company Specialties:

• Online Investment Platforms
• SIPPs
• ISAs
• Dealing Accounts
• Financial Services

Company Website: http://www.ajbell.co.uk/group/

ASSUMPTION: AJ Bell is a well-established and successful company in the financial services industry, offering a range of investment products and services to both individual investors and financial advisers.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Marketing Communications Manager and works closely with sales stakeholders to align marketing strategies and goals.

Work Arrangement: Hybrid (3-4 days per week in the office)

Growth Opportunities:

• As a senior role, this position offers opportunities for career progression within the marketing team or the wider organization.
• With a focus on data-driven decision-making and continuous improvement, there are opportunities to develop skills in analytics, campaign optimization, and digital marketing.
• AJ Bell's commitment to personal development programs and ongoing technical training provides opportunities for professional growth and career advancement.

ASSUMPTION: This role offers significant opportunities for career growth and development within a dynamic and successful organization.

🌍 Location & Work Environment

Office Type: Hybrid (Manchester-based office with remote work options)

Office Location(s): Exchange Quay, Manchester

Geographic Context:

• Manchester is a vibrant city in the North West of England, with a thriving financial services sector and a strong economy.
• The Exchange Quay office is located in the heart of Manchester's business district, with excellent transport links and nearby amenities.
• Manchester offers a high quality of life, with a diverse range of cultural attractions, sports facilities, and outdoor activities.

Work Schedule: Full-time, with a hybrid work arrangement (3-4 days per week in the office)

ASSUMPTION: The hybrid work arrangement offers a flexible and balanced approach to work-life integration, with the opportunity to work from home and enjoy the benefits of an office environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Marketing Communications Manager
• Face-to-face interview with the Marketing Communications Manager and a member of the senior leadership team
• Final stage interview with the Chief Marketing Officer

Key Assessment Areas:

• Marketing communications expertise and experience
• Campaign planning and execution skills
• Data analysis and interpretation abilities
• Collaboration and stakeholder management skills
• Cultural fit and alignment with AJ Bell's values and guiding principles

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing communications experience and skills
• Demonstrate your understanding of the financial services industry and AJ Bell's products and services
• Prepare examples of your previous marketing campaigns, their outcomes, and the data-driven decisions you made to optimize performance
• Research AJ Bell's company culture and values, and be prepared to discuss how your personal values align with theirs

ATS Keywords: Marketing Communications, B2B Marketing, Lead Generation, Campaign Planning, Data Analysis, Stakeholder Management, Financial Services, Hybrid Work, Manchester

ASSUMPTION: AJ Bell's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best candidate for the role and the organization.

🛠️ Tools & Technologies

• HubSpot (marketing automation platform)
• Microsoft Office Suite
• CRM system (e.g., Salesforce, HubSpot CRM)
• Google Analytics
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)

ASSUMPTION: This role requires proficiency in marketing automation tools, such as HubSpot, and familiarity with CRM systems, Google Analytics, and social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Expertise
• Collaboration
• Innovation

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and accountable
• Flexible and adaptable

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful B2B marketing campaigns within the financial services industry?
• Are you comfortable working in a hybrid environment, balancing remote work and office-based collaboration?
• Do you thrive in a dynamic, fast-paced, and results-driven work environment?

ASSUMPTION: AJ Bell values a strong cultural fit, with a focus on customer focus, integrity, expertise, collaboration, innovation, and a dynamic, fast-paced work environment.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and stakeholders simultaneously
• Working in a fast-paced and dynamic environment, with a focus on continuous improvement and optimization
• Balancing remote work and office-based collaboration in a hybrid work arrangement
• Adapting to changes in the financial services industry and AJ Bell's product offerings

ASSUMPTION: These challenges are inherent to the role and require strong project management, organizational, and communication skills to manage effectively.

📈 Similar Roles Comparison

• Compared to other senior marketing communications roles, this position offers a unique blend of B2B marketing, lead generation, and data-driven decision-making within the financial services industry.
• As a senior role within a successful and growing organization, this position offers significant opportunities for career growth and development.
• Compared to other hybrid work arrangements, AJ Bell's approach offers a flexible and balanced approach to work-life integration, with the opportunity to work from home and enjoy the benefits of an office environment.

ASSUMPTION: This role offers a unique blend of responsibilities, opportunities, and work-life balance, making it an attractive option for experienced marketing communications professionals.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to drive lead generation among financial advisers, with a focus on segmentation, personalization, and A/B testing to optimize performance
• Collaborating with the sales team to create and execute a targeted account-based marketing campaign to increase leads, account value, and customer loyalty for a key client segment
• Conducting a comprehensive audit of AJ Bell's websites to identify opportunities for increasing organic traffic and conversions, and championing website optimisation activities to enhance user experience and drive desired actions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on data-driven decision-making, campaign optimization, and collaboration with stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns that this role will be responsible for, and how they align with AJ Bell's overall marketing strategy?
• How does this role collaborate with the sales team to align marketing strategies and goals, and ensure a strong return on investment?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported on?
• How does AJ Bell support the professional development and career growth of its marketing team members?
• What is the hybrid work arrangement like in practice, and how does it balance remote work and office-based collaboration?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, performance metrics, career growth opportunities, and work-life balance, helping you make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/AJBell1/744000055538772-senior-marketing-communications-executive
• Tailor your resume and cover letter to highlight your relevant marketing communications experience and skills, with a focus on B2B marketing, lead generation, and data-driven decision-making within the financial services industry.
• Prepare examples of your previous marketing campaigns, their outcomes, and the data-driven decisions you made to optimize performance.
• Research AJ Bell's company culture and values, and be prepared to discuss how your personal values align with theirs.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.