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Senior Marketing & Communications Manager - GenAI

Simmons & Simmons
Full-time
On-site
London, City of, United Kingdom
πŸ“£ Marketing Communications (MarCom)

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing & Communications Manager - GenAI

πŸ”Ή Company: Simmons & Simmons

πŸ”Ή Location: London

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site/Hybrid (3 days in the office)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing a comprehensive marketing communications strategy to enhance the firm’s market reputation and drive employee engagement.
  • Collaborating with various teams to create tailored marketing programs that support the growth of AI expertise.
  • Conducting market research and competitive analysis to identify client trends, opportunities, and risks.
  • Driving revenue opportunities through effective client engagement and pursuits from AI marketing campaigns.
  • Budget management and forecasting of the AI team’s global M&B allocation.

ASSUMPTION: This role requires a strategic thinker with exceptional leadership and project management skills to drive various internal and external marketing and communications activities. The ideal candidate will collaborate closely with the AI leadership team, international practice groups, sectors, and cross-functional teams to create and execute innovative marketing and communications strategies that drive growth.

πŸ“‹ Key Responsibilities

βœ… Develop and implement a comprehensive marketing communications strategy to enhance the firm’s market reputation, attract clients, and drive employee engagement and adoption of AI expertise.

βœ… Conduct market research and competitive analysis to identify client trends, opportunities, and risks.

βœ… Collaborate with practice, sector, and regional leaders to create tailored marketing programs that deliver profile internally and externally to drive growth of AI expertise.

βœ… Ideate and execute the development of thought leadership campaigns/activities either in-house or with third parties to reinforce the firm’s market leading AI expertise.

βœ… Assess and pursue flagship conferences, sponsorship opportunities, and speaking engagements that position the firm as thought leaders with desired target audiences.

βœ… Ensure consistency of message and brand identity across all marketing channels, including but not restricted to: talking point preparation, website presence, social media presence, M&B materials, internal communications, association, and partnership collateral.

βœ… Collaborate with teams to drive revenue opportunities, that could include internal teams, client teams, and sales teams to support effective client engagement and pursuits from AI marketing campaigns.

βœ… Plan, develop, implement, and measure public and corporate relations activities, both internally and externally.

βœ… Coordinate with internal communications and every other department across the firm to increase AI literacy, adoption, and awareness.

βœ… Coordinate with the media relations department on national, trade, and legal media activities including journalist roundtables, demos, and interviews, and preparation of award submissions.

βœ… Bring a digital mindset and data-led approach to drive effective project management and ROI capture that informs commercial decision making.

ASSUMPTION: The role requires a strong understanding of AI, the legal market, and exceptional leadership skills to drive discussions and actions that deliver against firm strategy. The ideal candidate will be an advocate for becoming more advisory, client-facing, and revenue-generating.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field. A relevant postgraduate qualification would be an advantage.

Experience: Proven experience (5-10 years) in a similar role within the legal or professional services sector, with a strong understanding of AI and the legal market.

Required Skills:

  • Excellent leadership and project management skills.
  • Strong understanding of AI and the legal market.
  • Ability to influence and drive discussions to deliver against firm strategy.
  • Experience of managing external agencies and suppliers.
  • Confidence presenting at boardroom level to gain buy-in that creates advocates and changes behaviours.
  • Ability to project manage and coordinate multiple stakeholders with different styles to execute and think about the full marketing mix.

Preferred Skills:

  • Experience in managing a team.
  • Fluency in additional languages.

ASSUMPTION: The ideal candidate will have a strong understanding of AI and the legal market, with experience in driving strategic discussions and actions to deliver against firm strategy. They will also have experience in managing external agencies and leading thought leadership campaigns.

πŸ’° Compensation & Benefits

Salary Range: Β£70,000 - Β£90,000 per annum (based on experience and market rates for similar roles in London)

Benefits:

  • Private Medical Insurance
  • Pension Contribution
  • Bonuses

Working Hours: Full-time (37.5 hours per week), with flexibility depending on role/team/client demands.

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in London. The final offer will depend on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Legal Services

Company Size: Mid-sized (1,001-5,000 employees)

Founded: 1896

Company Description:

  • Simmons & Simmons is an international law firm that acts like your business partner.
  • The firm focuses on four highly regulated sectors, using its specialist skills to understand clients’ businesses and the forces at play around them.
  • Simmons & Simmons strives to provide certainty and comfort to its clients that they are in control of not only the budget and cost but also the timing.

Company Specialties:

  • Asset Management and Investment Funds
  • Financial Institutions
  • Health and Life Sciences
  • Technology
  • Media and Telecommunications
  • and Law

Company Website: http://www.simmons-simmons.com

ASSUMPTION: Simmons & Simmons is a well-established international law firm with a strong focus on four highly regulated sectors. The firm is committed to providing exceptional knowledge of legal detail and delivering smarter, more efficient ways to tackle clients’ most complex challenges.

πŸ“Š Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Head of Marketing & Business Development for AI.

Work Arrangement: Hybrid (3 days in the office)

Growth Opportunities:

  • Progression to a more senior role within the Marketing & Business Development department or other departments within the firm.
  • Opportunities to work on high-profile projects and gain exposure to senior stakeholders.
  • Access to learning and development opportunities through the firm's global skills academy.

ASSUMPTION: This role offers excellent opportunities for career growth and development within a dynamic and innovative legal firm. The ideal candidate will have the chance to work on high-profile projects and gain exposure to senior stakeholders, driving their professional development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London.

Office Location(s): CityPoint, One Ropemaker Street, London, EC2Y 9SS, GB

Geographic Context:

  • London is a major global city with a thriving legal industry.
  • The office is located in the heart of the City of London, close to major transport links and amenities.
  • The firm's international presence provides opportunities for travel and global collaboration.

Work Schedule: Full-time (37.5 hours per week), with flexibility depending on role/team/client demands.

ASSUMPTION: The office environment at Simmons & Simmons is modern, collaborative, and centrally located, providing an ideal setting for driving growth and innovation in the AI sector.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and CV screening.
  • Phone or video call with the Recruitment Team.
  • Face-to-face interview with the Hiring Manager and a member of the Marketing & Business Development team.
  • Final interview with the Head of Marketing & Business Development for AI.

Key Assessment Areas:

  • Understanding of AI and the legal market.
  • Leadership and project management skills.
  • Ability to influence and drive discussions.
  • Experience in managing external agencies and suppliers.
  • Confidence presenting at boardroom level.

Application Tips:

  • Tailor your CV and cover letter to highlight your relevant experience and skills for this role.
  • Be prepared to discuss your understanding of AI and the legal market, as well as your leadership and project management skills.
  • Research the firm and the AI team to demonstrate your enthusiasm and understanding of the role and the firm's mission.

ATS Keywords: AI, Legal Marketing, Communications Strategy, Market Research, Thought Leadership, Event Management, Stakeholder Management, Budget Management, Project Management, Legal Industry, Professional Services

ASSUMPTION: The interview process for this role will focus on assessing the candidate's understanding of AI and the legal market, as well as their leadership and project management skills. The ideal candidate will be able to demonstrate their ability to drive discussions and actions that deliver against firm strategy.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Social media platforms (e.g., LinkedIn, Twitter)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with relevant marketing and project management tools, as well as a strong understanding of the legal industry and AI sector.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Expertise
  • Innovation
  • Integrity
  • Responsibility

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focused on driving growth and innovation
  • Committed to delivering exceptional client service

Self-Assessment Questions:

  • Do you have a strong understanding of AI and the legal market?
  • Are you able to influence and drive discussions to deliver against firm strategy?
  • Do you have experience in managing external agencies and suppliers?
  • Are you comfortable working in a dynamic and fast-paced environment?
  • Do you thrive in a collaborative and team-oriented work culture?

ASSUMPTION: Simmons & Simmons values collaboration, expertise, innovation, integrity, and responsibility. The ideal candidate will be dynamic, fast-paced, collaborative, and team-oriented, with a strong understanding of AI and the legal market and the ability to drive growth and innovation.

⚠️ Potential Challenges

  • Managing multiple stakeholders with different styles and priorities.
  • Keeping up with the fast-paced and ever-evolving AI sector.
  • Balancing the demands of internal and external marketing and communications activities.
  • Working in a hybrid environment, with a minimum of three days in the office.

ASSUMPTION: The role may present challenges in managing multiple stakeholders, keeping up with the fast-paced AI sector, and balancing internal and external marketing and communications activities. The hybrid work arrangement may also require adjustment for some candidates.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on driving growth and innovation in the AI sector within a legal firm.
  • Compared to other marketing and communications roles in the legal industry, this role requires a strong understanding of AI and the ability to drive strategic discussions and actions.
  • Career progression in this role may lead to more senior roles within the Marketing & Business Development department or other departments within the firm, with opportunities for international relocation.

ASSUMPTION: This role is unique in its focus on driving growth and innovation in the AI sector within a legal firm. The ideal candidate will have a strong understanding of AI and the ability to drive strategic discussions and actions, with opportunities for career progression and international relocation.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing communications strategy to enhance the firm’s market reputation and drive employee engagement and adoption of AI expertise.
  • Conducting market research and competitive analysis to identify client trends, opportunities, and risks, and using this information to inform the development of targeted marketing campaigns.
  • Collaborating with practice, sector, and regional leaders to create tailored marketing programs that deliver profile internally and externally to drive growth of AI expertise, including thought leadership campaigns, events, and sponsorship opportunities.

ASSUMPTION: The ideal candidate will have experience in developing and executing comprehensive marketing communications strategies, conducting market research and competitive analysis, and collaborating with stakeholders to create tailored marketing programs that drive growth and innovation in the AI sector within a legal firm.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader marketing and business development strategy for AI at the firm?
  • What are the key challenges facing the AI team, and how can this role help address them?
  • How does the firm support the professional development and growth of its employees?
  • What is the firm's approach to work-life balance, and how is this role expected to fit into that?

ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions about the role, the AI team, and the firm's broader marketing and business development strategy to demonstrate their understanding of the role and their commitment to driving growth and innovation in the AI sector.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link
  • Tailor your CV and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of AI and the legal market, as well as your leadership and project management skills.
  • Prepare examples of your past marketing and communications successes, with a focus on thought leadership campaigns, event management, and stakeholder engagement.
  • Follow up with the Recruitment Team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.