Senior Marketing Communications Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Communications Specialist

🔹 Company: Paxton Access

🔹 Location: Greenville, South Carolina, United States

🔹 Job Type: Full-time, On-site (with travel)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with occasional remote work

🚀 Job Overview

Key aspects of this role include:

• Leading marketing, PR, and communications efforts for the US market
• Collaborating with internal and external stakeholders to drive brand awareness
• Creating engaging content and managing campaigns across various channels
• Planning and coordinating press activities, events, and trade shows
• Overseeing the US website and internal communications

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience managing multiple projects simultaneously. The ideal candidate will be comfortable working independently and collaborating with diverse teams.

📋 Key Responsibilities

✅ Lead the US marketing, PR, and communications calendar, delivering creative campaigns that drive awareness and engagement

✅ Write and distribute engaging content, including PR, social media, and campaign material

✅ Collaborate with internal teams to align communications with their priorities and translate technical information into engaging content

✅ Plan and coordinate press activity, maintain media relationships, and seek new opportunities

✅ Lead internal communications for the US team, keeping colleagues informed and promoting company culture and values

✅ Manage distribution and trade partner communications, ensuring clear, accurate, and timely messaging

✅ Oversee the US website, ensuring content is up-to-date, relevant, and aligned with messaging goals

✅ Track campaign performance, produce regular reports on activity and ROI, and make recommendations for continuous improvement

✅ Make small creative updates to visual content and ensure all materials meet brand standards

✅ Attend trade shows, exhibitions, and company events in the US and UK, representing the business with confidence and professionalism

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Extensive experience (5-10 years) in a similar role, with strong experience in marketing, PR, and content creation

Required Skills:

• Excellent writing skills and the ability to adapt tone and messaging for different audiences
• Highly organized and detail-focused, with a keen eye for brand consistency and messaging accuracy
• Confident communicator, collaborative, and approachable, with experience working across different teams and time zones
• Ability to work independently, thrive in a fast-paced environment, manage multiple priorities, and stay calm under pressure
• Willing and able to travel regularly, including internationally, for events, meetings, and internal collaboration

Preferred Skills:

• Experience with CRM and marketing automation tools
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the security and investigations industry may have an advantage, but relevant transferable skills from other industries are also valuable.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Healthcare plans, tailored by you, and a supportive employee assistance scheme
• Discounts and savings on various products and services through TriNet perks
• 401(k) with options for employer matching and profit share
• Accrue 144 hours PTO annually
• Variety of social events across the year, from Summer and Winter parties to EDI events and Charity days
• Modern open plan offices, collaboration spaces, training rooms, and on-site mini-gym!
• Recognized as one of the Best Companies to Work for in the UK by Best Companies™

Working Hours: Full-time, Monday-Friday, with occasional evening and weekend work for events and trade shows

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Security and Investigations. Paxton Access specializes in access control and IP video door entry systems.

Company Size: 201-500 employees. This size allows for a medium-sized company culture with opportunities for growth and collaboration.

Founded: 1985. Paxton Access has nearly 40 years of experience in the industry.

Company Description:

• Paxton Access is a global brand with over 400 employees spread around the world
• The company prides itself on creating a vibrant environment with a focus on excellent company culture
• Paxton Access offers brilliant benefits that come with any role, with an emphasis on career progression, training, and development, and recognition of achievement for every employee

Company Specialties:

• Access Control and IP Video Door Entry

Company Website: https://www.paxton-access.com/

ASSUMPTION: Paxton Access is a well-established company in the security industry, known for its innovative products and strong company culture.

📊 Role Analysis

Career Level: Senior. This role is suitable for experienced professionals seeking to leverage their skills in a leadership capacity.

Reporting Structure: This role reports directly to the Head of Marketing and works closely with internal teams such as Support, Sales, Product, Training, and Support teams.

Work Arrangement: On-site with occasional remote work. The role requires regular travel for events, meetings, and internal collaboration.

Growth Opportunities:

• Potential to grow within the Marketing and Communications department or explore other areas of the business
• Opportunities to work on international projects and collaborate with global teams
• Chance to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the company's marketing and communications efforts.

🌍 Location & Work Environment

Office Type: Modern open plan offices with collaboration spaces, training rooms, and an on-site mini-gym.

Office Location(s): Greenville, South Carolina, United States

Geographic Context:

• Greenville is a mid-sized city in upstate South Carolina, known for its vibrant arts scene, outdoor activities, and growing tech industry
• The city offers a relatively low cost of living compared to other major metropolitan areas in the US
• Greenville has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, Monday-Friday, with occasional evening and weekend work for events and trade shows. The role may require travel for events, meetings, and internal collaboration.

ASSUMPTION: Greenville offers a pleasant work-life balance, with a variety of cultural and outdoor activities available for residents and visitors alike.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager and/or team members
• Final interview with the Head of Marketing
• Background check and offer extension

Key Assessment Areas:

• Communication skills and ability to adapt tone and messaging for different audiences
• Organizational skills and attention to detail
• Ability to work independently and manage multiple priorities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your experience with marketing, PR, and content creation
• Demonstrate your ability to work collaboratively and adapt to different teams and time zones
• Showcase your strong writing skills and ability to create engaging content

ATS Keywords: Marketing, PR, Content Creation, Communications, Campaign Management, Stakeholder Collaboration, Press Relations, Event Planning, Website Management, ROI Analysis

ASSUMPTION: Paxton Access uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• CRM and marketing automation tools (e.g., Salesforce, HubSpot)
• Content management systems (e.g., WordPress)
• Design tools (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant tools and technologies is preferred but not required. The ideal candidate will be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer Focus
• Collaboration
• Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with diverse teams and stakeholders?
• Can you adapt your work style to meet the needs of different audiences and projects?

ASSUMPTION: Paxton Access values candidates who are innovative, customer-focused, and committed to working collaboratively with their teams.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with diverse teams and stakeholders across different time zones
• Occasional travel for events, meetings, and internal collaboration

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment, managing multiple priorities, and adapting to different teams and time zones.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Communications Manager position, but with a focus on the US market and international collaboration
• Unlike other roles in the industry, this position offers the opportunity to work with a global brand and collaborate with international teams
• Career progression opportunities may include roles such as Marketing Director or Head of Marketing

ASSUMPTION: This role offers unique opportunities for growth and collaboration within the marketing and communications industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product in the US market
• Creating engaging content for social media and press releases to promote the company's brand and products
• Managing a trade show or event, including logistics, vendor coordination, and on-site representation

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. Actual projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing and communications strategy for the US market?
• How does this role collaborate with international teams and stakeholders?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These interview questions are designed to help you better understand the role, the company, and its culture. Tailor your questions to address your specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your experience with marketing, PR, and content creation
• Demonstrate your ability to work collaboratively and adapt to different teams and time zones
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.