Senior Marketing Consultant

📌 Core Information

🔹 Job Title: Senior Marketing Client Consultant

🔹 Company: Fusion92

🔹 Location: United States (Remote-Flexible, with in-office requirements for IL and MI)

🔹 Job Type: Full-Time, Hybrid (IL and MI), Fully Remote (TX, GA, OH, CO)

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (IL and MI), Fully Remote (TX, GA, OH, CO)

🚀 Job Overview

Key aspects of this role include:

• Driving digital payments and financial services product adoption for top-tier financial institutions
• Developing and implementing multi-channel marketing campaigns to support digital engagement, retention, and growth
• Building collaborative, consultative relationships with key stakeholders across leading financial institutions
• Providing strategic marketing guidance informed by industry trends, data insights, and consumer behavior
• Working cross-functionally with internal teams to execute client marketing programs and deliver exceptional client experiences

ASSUMPTION: This role requires a strong understanding of consumer and small business marketing within financial services, paired with proven success in developing scalable marketing plans that generate measurable outcomes.

📋 Key Responsibilities

✅ Build collaborative, consultative relationships with key stakeholders across leading financial institutions

✅ Deliver strategic marketing guidance informed by industry trends, data insights, and consumer behavior

✅ Develop annual, integrated marketing plans that drive consumer and small business adoption of digital payments and money movement products

✅ Launch and manage marketing initiatives across channels, including social, paid media, email, and in-branch marketing

✅ Partner cross-functionally with internal marketing, analytics, and campaign development teams to execute client marketing programs

✅ Monitor and report on campaign results, driving continuous optimization and measurable ROI

✅ Provide thought leadership and marketing best practices to improve the customer journey and deepen digital engagement

✅ Influence and align internal stakeholders on campaign execution, timelines, and client expectations

✅ Manage multiple client engagements simultaneously, ensuring consistent delivery, communication, and success tracking

ASSUMPTION: This role requires strong analytical skills, excellent presentation, communication, and storytelling skills, as well as experience with marketing budget management and performance reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in complex consumer and/or small business marketing, preferably within fintech, digital banking, or tech

Required Skills:

• Strong background in multi-channel marketing strategy, including social media, paid media, email, and in-product campaigns
• Proven ability to manage large accounts and client relationships, including selling and defending ideas and marketing results
• Experience leading cross-functional teams and managing multiple client engagements in parallel
• Strong analytical skills with a results-oriented mindset
• Experience with digital marketing platforms and analytics tools
• Experience developing omni-channel campaigns that align with product roadmaps and lifecycle strategies

Preferred Skills:

• Previous experience working in or supporting financial institutions or banking clients

ASSUMPTION: Candidates should have a strong understanding of the financial services industry and be comfortable working with financial institutions.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 per year (USD)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. This role may require up to 25% travel for client engagements and internal collaboration.

ASSUMPTION: The salary range provided is based on industry standards for this role and experience level. The actual salary may vary based on factors such as location, internal pay structure, and other contributing factors.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees

Founded: 1999

Company Description:

• Fusion92 is a marketing transformation partner that fuels measurable results through an unparalleled, data-driven approach to solving clients' toughest problems
• The company specializes in integrated marketing, digital media, data, technology, and innovation, offering a wide range of services including internet marketing, PPC, SEO, email marketing, mobile marketing, web development, video production, and social media marketing
• Fusion92 is committed to a diverse, equitable, and inclusive workplace that drives a positive impact in the global community

Company Specialties:

• Integrated Campaigns
• Innovation
• Marketing Transformation
• Performance Marketing
• Shopper Technology
• e-Comm Marketing
• Retail Foot Traffic Insights
• Data Science
• AI
• Content Management
• Media Activation
• Conversion Rate Optimization
• Brand Strategy
• Integrated Communications Strategy
• Retail Marketing Solutions
• Managed Media Services
• Consulting
• TRAK Data
• Data Modeling
• Artificial Intelligence
• Digital Transformation
• Growth Consulting
• and Content Management System

Company Website: http://www.fusion92.com

ASSUMPTION: Fusion92's wide range of specialties and services reflect its commitment to providing comprehensive marketing solutions to its clients.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Senior Vice President, Consulting Services

Work Arrangement: Hybrid (IL and MI), Fully Remote (TX, GA, OH, CO). Up to 25% travel required for client engagements and internal collaboration

Growth Opportunities:

• Potential to work on diverse client projects and industries
• Opportunities for professional development and career advancement within the company
• Chance to collaborate with and learn from experienced marketing professionals

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including exposure to diverse clients and industries, as well as opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Hybrid (IL and MI), Fully Remote (TX, GA, OH, CO)

Office Location(s): Chicago, IL; Detroit, MI; Austin, TX; Denver, CO; Atlanta, GA; Columbus, OH

Geographic Context:

• Fusion92's offices are located in major metropolitan areas, offering access to a wide range of cultural, recreational, and professional opportunities
• The company's remote work arrangement allows for flexibility and work-life balance
• Fusion92's commitment to diversity, equity, and inclusion creates a supportive and inclusive work environment

Work Schedule: Full-time, 40 hours per week. Flexible hours and remote work options may be available

ASSUMPTION: Fusion92's hybrid and remote work arrangements, along with its commitment to diversity, equity, and inclusion, contribute to a positive and supportive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Case study or presentation preparation and delivery
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and campaign development
• Client relationship management
• Analytical and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with Fusion92's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare a case study or presentation demonstrating your marketing strategy and campaign development skills
• Research Fusion92's clients, services, and core values to show your enthusiasm and cultural fit

ATS Keywords: Marketing strategy, campaign development, client relationship management, analytical skills, presentation skills, consumer marketing, small business marketing, multi-channel marketing, financial services, digital payments, digital engagement, retention, growth

ASSUMPTION: Fusion92's interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on client relationship management and campaign development.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Paid media platforms (e.g., Google Ads, Facebook Ads)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in marketing automation, social media management, paid media, email marketing, analytics, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Curiosity: Fusion92 values curiosity and encourages employees to ask questions, explore new ideas, and challenge the status quo
• Fearlessness: The company fosters a culture of fearlessness, empowering employees to take risks, learn from failures, and drive innovation
• Teamwork: Fusion92 emphasizes collaboration and teamwork, with a focus on collective success and shared learning
• Leadership: The company values leadership and encourages employees to take initiative, mentor others, and drive results

Work Style:

• Fusion92 values a fast-paced, dynamic work environment that encourages creativity, innovation, and continuous learning
• The company fosters a culture of open communication, transparency, and accountability
• Fusion92 values diversity, equity, and inclusion, creating a supportive and inclusive work environment

Self-Assessment Questions:

• Do you have a proven track record of driving measurable results through strategic marketing campaigns?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple client engagements simultaneously?
• Do you align with Fusion92's core values of curiosity, fearlessness, teamwork, and leadership?

ASSUMPTION: Fusion92's core values and work style contribute to a dynamic, innovative, and supportive work environment that prioritizes curiosity, fearlessness, teamwork, and leadership.

⚠️ Potential Challenges

• Managing multiple client engagements simultaneously may require strong time management and organizational skills
• Working with financial institutions may require a strong understanding of the financial services industry and regulatory compliance
• Travel requirements may pose challenges for candidates who prefer a fully remote work arrangement
• Fusion92's fast-paced, dynamic work environment may not be suitable for candidates who prefer a more structured or predictable work environment

ASSUMPTION: These potential challenges should be carefully considered by candidates to ensure a good fit with their personal preferences and work style.

📈 Similar Roles Comparison

• This role differs from other marketing consultant roles in its focus on driving digital engagement, retention, and growth for financial institutions
• Fusion92's wide range of services and specialties sets it apart from other marketing agencies, offering candidates the opportunity to work on diverse client projects and industries
• This role offers significant growth opportunities, with the potential to work on high-impact projects and collaborate with experienced marketing professionals

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the marketing industry, with a focus on driving digital engagement, retention, and growth for financial institutions.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive consumer adoption of a new digital payment product for a major financial institution
• Conducting market research and analysis to identify opportunities for improving digital engagement and retention for a regional bank
• Collaborating with internal teams to create and launch a targeted email marketing campaign to promote a new money movement product for a credit union

ASSUMPTION: These sample projects demonstrate the range of marketing consulting services offered by Fusion92, with a focus on driving digital engagement, retention, and growth for financial institutions.

❓ Key Questions to Ask During Interview

• Can you describe the typical client engagement process and how this role fits into it?
• How does Fusion92 support the professional development and career advancement of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?
• How does Fusion92 measure the success of its marketing campaigns and ensure continuous optimization?
• What is the company's culture like, and how do employees collaborate and support each other?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment, ensuring a good fit with their personal preferences and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare a case study or presentation demonstrating your marketing strategy and campaign development skills
• Research Fusion92's clients, services, and core values to show your enthusiasm and cultural fit
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.