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Senior Marketing Consultant - Desktop Publisher

Wells Fargo
Full-time
On-site
Minneapolis, Minnesota, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Consultant - Desktop Publisher

πŸ”Ή Company: Wells Fargo

πŸ”Ή Location: Charlotte, NC; San Francisco, CA; Minneapolis, MN

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with hybrid option

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing collateral to enhance Wells Fargo’s brand
  • Producing complex pitches, presentations, and documents using Adobe software and MS Office Suite
  • Collaborating across multiple lines of business and ensuring brand compliance and adherence to regulations
  • Managing end-to-end updates and approvals for marketing collateral
  • Building relationships with partner groups and the business to inform the creation and updating of marketing materials

ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple priorities simultaneously. The ideal candidate will have a strong background in marketing, presentation design, and print design, with a deep understanding of Wells Fargo’s brand and compliance regulations.

πŸ“‹ Key Responsibilities

βœ… Develop and update various forms of marketing collateral, working closely with marketing leads to support business teams and deepen client relationships

βœ… Pull requests from the queue and deliver on-time, quality results for desktop publishing needs

βœ… Become an expert in and advocate for the Wells Fargo brand

βœ… Develop complex charts, graphs, tables, and maps according to brand standards, offering a consultative approach and multiple solutions for clients

βœ… Review jobs for quality, brand adherence, accuracy, and completeness

βœ… Work with graphic designers on requests that require more out-of-the-box output

βœ… Participate in designing aesthetics, layout of primarily new graphics, logos, interactive media, product artwork, and marketing materials to enhance company brand images

βœ… Collaborate with various centers of excellence to drive efficiencies, strong outcomes, and ensure alignment with Wells Fargo’s strategy/policies and business line objectives

βœ… Effectively communicate collateral progress and mitigate risk issues

βœ… Build relationships with partner groups and the business to better inform the creation and/or updating of marketing materials

βœ… Coordinate proper approvals with the business and brand partners

βœ… Ensure adherence to Legal, Compliance, and Privacy regulations and policies related to marketing and brand

βœ… Analyze product collateral design, development, distribution, regional marketing, and sales support, including local advertising or brand awareness, sponsorships, promotions, sales campaigns, tracking, research, and reporting on trends and program effectiveness

βœ… Collaborate and consult with product areas, technology, customer care, other organizational units, alliance partners, vendors, and line managers to recommend solutions to a wide range of difficult problems

ASSUMPTION: This role requires strong communication, interpersonal, and problem-solving skills, as well as the ability to work effectively with multiple stakeholders across various lines of business.

🎯 Required Qualifications

Education: Bachelor's degree or higher

Experience: 4+ years of marketing, e-business, digital marketing, or digital platforms experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Required Skills:

  • Advanced level experience in MS Office Suite
  • 4+ years of presentation design and/or print design experience

  • 4+ years of B2B marketing program development experience
  • 3+ years of content development experience
  • Experience developing PowerPoint presentations that include complex charts and graphic design created by using Adobe Acrobat PRO, Adobe Illustrator, InDesign, Photoshop, and Dreamweaver

Preferred Skills:

  • 1+ years of commercial banking business expertise
  • Strong organizational skills and meticulous attention to detail and time management
  • Strong interpersonal skills: proven client service expertise required in order to create, maintain, and enhance strong relationships across the enterprise
  • Strong program solving skills and ability to multiple priorities at the same time
  • Professional verbal and written communication skills, including proofreading

ASSUMPTION: The ideal candidate will have a strong background in marketing, presentation design, and print design, with a deep understanding of Wells Fargo’s brand and compliance regulations. They will also possess strong organizational skills, attention to detail, and the ability to manage multiple priorities simultaneously.

πŸ’° Compensation & Benefits

Salary Range: $73,100 - $155,900 USD annual (this range may not be applicable to other locations)

Benefits:

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Working Hours: 40 hours per week, with a hybrid work schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing consultant role with 4+ years of experience. The actual salary may vary depending on the candidate's qualifications, location, and other factors. Wells Fargo offers a comprehensive benefits package, including health benefits, retirement plans, and various leave policies.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1852

Company Description:

  • Wells Fargo & Company is a diversified, community-based financial services company with approximately $1.9 trillion in assets.
  • Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially.
  • Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through more than 7,300 locations, 12,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in over 40 countries and territories to support customers who conduct business in the global economy.

Company Specialties:

  • Business Banking
  • Wholesale banking
  • Mortgage
  • Consumer Finance
  • Commercial Finance

Company Website: www.wellsfargo.com

ASSUMPTION: Wells Fargo is a large, established financial services company with a global presence. The company offers a wide range of financial products and services, and has a strong commitment to customer satisfaction and community involvement.

πŸ“Š Role Analysis

Career Level: Senior

Reporting Structure: Reports directly to the Chief Marketing Officer of Wells Fargo Commercial Banking

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

  • Potential career progression into management or specialized marketing roles within Wells Fargo
  • Opportunities to work on high-visibility projects and collaborate with various lines of business
  • possibility to gain experience in a large, complex organization and develop skills in marketing, branding, and compliance

ASSUMPTION: This role offers opportunities for career growth and development within Wells Fargo, as well as the chance to work on high-visibility projects and gain experience in a large, complex organization.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Charlotte, NC; San Francisco, CA; Minneapolis, MN

Geographic Context:

  • Charlotte, NC: A major financial hub with a diverse economy and a cost of living slightly below the national average
  • San Francisco, CA: A major financial and tech hub with a high cost of living
  • Minneapolis, MN: A major commercial hub with a diverse economy and a cost of living slightly below the national average

Work Schedule: 40 hours per week, with a hybrid work schedule

ASSUMPTION: The hybrid work arrangement allows for flexibility in work location and schedule, while still providing opportunities for in-person collaboration and networking.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the hiring manager and other team members
  • Background check and reference check
  • Job offer

Key Assessment Areas:

  • Marketing and branding expertise
  • Presentation and print design skills
  • Problem-solving and analytical skills
  • Communication and interpersonal skills
  • Attention to detail and organizational skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing, design, and communication skills
  • Provide specific examples of your experience with marketing collateral, branding, and compliance
  • Demonstrate your ability to manage multiple priorities and work effectively with stakeholders
  • Prepare questions to ask during the interview to show your interest in the role and the company

ATS Keywords: Marketing, Desktop Publishing, Presentation Design, Print Design, Content Development, Adobe Acrobat PRO, Adobe Illustrator, InDesign, Photoshop, Dreamweaver, MS Office Suite, Brand Compliance, Marketing Collateral, Compliance Regulations

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and design skills, as well as their ability to work effectively with stakeholders and manage multiple priorities. The ideal candidate will have a strong background in marketing, presentation design, and print design, with a deep understanding of Wells Fargo’s brand and compliance regulations.

πŸ› οΈ Tools & Technologies

  • Adobe Acrobat PRO
  • Adobe Illustrator
  • InDesign
  • Photoshop
  • Dreamweaver
  • MS Office Suite

ASSUMPTION: The ideal candidate will have advanced experience with Adobe design software and MS Office Suite, as well as a strong understanding of marketing and branding principles.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Putting our customers first
  • Acting with integrity
  • Fostering an inclusive environment
  • Respecting and valuing each other
  • Delivering excellence

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and responsive to change
  • Strong communication and interpersonal skills
  • Attention to detail and commitment to quality

Self-Assessment Questions:

  • How do you align with Wells Fargo’s commitment to putting customers first, and how have you demonstrated this in your previous roles?
  • How do you approach working with multiple stakeholders and managing multiple priorities simultaneously?
  • How do you ensure the quality and accuracy of marketing collateral, and how have you handled errors or inconsistencies in the past?

ASSUMPTION: Wells Fargo values candidates who are customer-focused, collaborative, and results-driven, with strong communication and interpersonal skills. The ideal candidate will be able to work effectively with multiple stakeholders and manage multiple priorities simultaneously, while maintaining a strong commitment to quality and accuracy.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines simultaneously
  • Working with complex charts, graphs, and maps according to brand standards
  • Ensuring adherence to Legal, Compliance, and Privacy regulations and policies related to marketing and brand
  • Navigating a large, complex organization with multiple lines of business
  • Adapting to changes in the marketing landscape and Wells Fargo’s brand guidelines

ASSUMPTION: The ideal candidate will be able to manage multiple priorities and deadlines effectively, work with complex data and design elements, and navigate a large, complex organization. They will also be adaptable and responsive to changes in the marketing landscape and brand guidelines.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on desktop publishing and marketing collateral development, as well as its requirement for advanced skills in Adobe design software and MS Office Suite
  • Industry-specific context: The financial services industry is highly regulated, with a strong emphasis on compliance and risk management
  • Career path comparison: This role offers opportunities for career progression into management or specialized marketing roles within Wells Fargo, as well as the chance to gain experience in a large, complex organization

ASSUMPTION: This role is unique in its focus on desktop publishing and marketing collateral development, and requires advanced skills in Adobe design software and MS Office Suite. The ideal candidate will have a strong background in marketing, presentation design, and print design, with a deep understanding of Wells Fargo’s brand and compliance regulations.

πŸ“ Sample Projects

  • Developing a comprehensive marketing campaign for a new product launch, including pitches, presentations, and advertising materials
  • Creating a series of infographics to illustrate complex financial data and trends
  • Designing and producing a quarterly report for investors, highlighting the company’s financial performance and strategic initiatives

ASSUMPTION: The ideal candidate will have experience working on high-visibility marketing projects, with a strong background in presentation and print design, and a deep understanding of marketing and branding principles.

❓ Key Questions to Ask During Interview

  • What are the most pressing marketing challenges facing the company, and how does this role contribute to addressing them?
  • How does the team collaborate with other lines of business and stakeholders to develop and execute marketing campaigns?
  • What opportunities are there for professional development and growth within the team and the broader organization?
  • How does the company support work-life balance for employees, particularly those in hybrid or remote roles?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: The ideal candidate will be curious and engaged, with thoughtful questions about the role, the team, and the company. They will also be prepared to discuss their relevant skills and experiences in detail.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing, design, and communication skills
  • Prepare questions to ask during the interview to show your interest in the role and the company
  • Follow up with the hiring manager within one week of your interview to express your continued interest in the position
  • If you are offered the position, respond promptly with a decision and any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.