Senior Marketing Content Creator (P4343)

📌 Core Information

🔹 Job Title: Senior Marketing Content Creator (P4343)

🔹 Company: 84.51°

🔹 Location: Cincinnati, OH; Chicago, IL; New York, NY

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (on-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Creating compelling content to support marketing efforts and enhance business solutions awareness
• Collaborating with experts to develop messaging strategies and simplify complex topics
• Writing and editing articles, social posts, videos, guides, and presentations
• Managing editorial calendars and content guidelines
• Working with creative resources and integrating brand messages into campaigns

ASSUMPTION: This role requires a strong focus on creativity, empathy for the audience, and the ability to simplify complex information. The ideal candidate will have a passion for brand advertising and a test-and-learn attitude.

📋 Key Responsibilities

✅ Develop and execute content strategies that support overall marketing efforts and resonate with target audiences

✅ Write and edit engaging content, including articles, social media posts, videos, guides, and presentations, tailored to various channels and formats

✅ Collaborate with product and subject experts to develop messaging strategies and gather supporting proof points for product areas

✅ Simplify complex topics into compelling and concise narratives, making them accessible to a wide range of audiences

✅ Create and maintain content guidelines for brand voice, style, and tone, ensuring consistency across all marketing materials

✅ Develop and manage editorial calendars, repurposing and scaling content as needed to maximize reach and engagement

✅ Work with creative resources, including external agencies, to bring content to life visually

✅ Partner with enterprise marketing to integrate brand messages into brand campaigns

ASSUMPTION: This role involves a high degree of creativity and independence, requiring the ability to manage multiple projects, work under pressure, and adapt to sudden changes in the work environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or communications; Master’s degree preferred

Experience: 4+ years of experience producing thought-leadership content for insights, data science, or the digital media and advertising industry

Required Skills:

• Superior writing skills with the ability to interpret marketing/media data
• Ability to prioritize and structure complex messages
• Moderate proficiency with design tools and an eye for visual communication
• Understanding of message amplification and media channels
• Experience building online audiences, subscribers, or followers
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with SEO best practices
• Knowledge of marketing automation tools

ASSUMPTION: While not explicitly stated, proficiency in using design tools and an understanding of SEO best practices would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $67,000 - $181,250 USD per year (based on experience and location)

Benefits:

• Health: Medical, Dental, and Vision plans
• Wealth: 401(k) with Roth option and matching contribution, Health Savings Account with matching contribution, and additional insurance options
• Happiness: Hybrid work environment, paid time off, and leave policies for maternity, paternity, and family care

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is the entire span applicable across all geographic markets. Actual salary offers will be determined by multiple factors, including geographic location, relevant experience, and market data.

📌 Applicant Insights

🔍 Company Context

Industry: 84.51° operates in the retail data science, insights, and media industry, focusing on creating personalized and valuable experiences for shoppers across the path to purchase.

Company Size: 84.51° has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2015, with a history of leveraging cutting-edge science and first-party retail data to fuel customer-centric journeys.

Company Description:

• 84.51° helps The Kroger Co., consumer packaged goods companies, agencies, publishers, and affiliated partners create more personalized and valuable experiences for shoppers
• Powered by cutting-edge science, the company utilizes first-party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey
• 84.51° offers solutions such as 84.51° Insights, 84.51° Loyalty Marketing, and Kroger Precision Marketing

Company Specialties:

• Data Science
• Customer Engagement
• Media Optimization
• Retail Media
• Media Planning
• 1st Party Data
• Kroger Precision Marketing
• Digital Media
• Data Insights
• Advertising
• Insights
• Engineering
• Consulting
• Science
• Consumer Research
• Product & Design
• Behavioral Analytics
• Consumer Packaged Goods
• Trade Associations
• Agency
• Agencies
• Health
• Technology
• Media
• and Insights

Company Website: http://www.8451.com

ASSUMPTION: 84.51° is a growing company with a strong focus on data-driven insights and customer-centric marketing strategies.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: The Senior Marketing Content Creator will report directly to the Marketing Manager and collaborate with various teams, including product, sales, and design

Work Arrangement: Hybrid work environment, with a combination of on-site and remote work

Growth Opportunities:

• Expanding content creation skills and expertise
• Developing leadership and management skills by mentoring junior team members
• Gaining experience in cross-functional collaboration and project management
• Advancing to a marketing management or director role within the organization

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a focus on developing content creation skills and gaining experience in a dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with offices in Cincinnati, OH; Chicago, IL; New York, NY; and Portland, OR

Office Location(s): 100 W. 5th St, Cincinnati, OH 45202; 433 W Van Buren St, Suite 610-S, Chicago, IL 60606; 540 Lake Cook Road, Suite 100, Deerfield, IL 60015; 104 West 40th Street, 5th Floor, New York, NY 10018; 3800 SE 22nd Avenue, Portland, OR 97202

Geographic Context:

• Cincinnati, OH: A mid-sized city with a growing tech industry and a lower cost of living compared to other major US cities
• Chicago, IL: A major city with a diverse economy and a vibrant cultural scene, offering numerous professional networking opportunities
• New York, NY: A global hub for business, finance, and media, providing unparalleled access to industry events and thought leadership
• Portland, OR: A smaller city with a strong focus on sustainability and outdoor recreation, offering a high quality of life and a lower cost of living compared to other West Coast cities

Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to balance the benefits of on-site collaboration with the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth phone or video interview with the hiring manager
• On-site or virtual final interview with the marketing team
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Ability to simplify complex topics
• Creativity and innovation
• Collaboration and communication skills
• Understanding of marketing trends and best practices
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Provide examples of your writing and content creation work, demonstrating your ability to simplify complex topics and engage audiences
• Demonstrate your understanding of the retail data science, insights, and media industry by researching 84.51° and its competitors
• Prepare thoughtful questions to ask the interviewer about the role, team dynamics, and company culture

ATS Keywords: Content creation, marketing strategy, thought leadership, messaging, editorial calendar, brand voice, data interpretation, audience building, visual communication, project management, collaboration, agility, trend analysis, messaging strategy, content guidelines, editorial calendar management, social media, video production

ASSUMPTION: The interview process will focus on assessing the candidate's writing and content creation skills, as well as their ability to collaborate effectively with various teams within the organization.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)

ASSUMPTION: The ideal candidate will have experience with a variety of content creation tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on creating personalized and valuable experiences for shoppers
• Innovative: Embrace cutting-edge science and data-driven insights to fuel customer-centric journeys
• Collaborative: Work together to achieve common goals and drive success
• Agile: Adapt quickly to changes in the market and customer needs
• Inclusive: Foster a diverse and inclusive work environment that values the unique perspectives of all team members

Work Style:

• Hybrid work environment, offering flexibility for both on-site and remote work
• Collaborative and cross-functional, with a focus on teamwork and communication
• Fast-paced and dynamic, with a focus on delivering high-quality content quickly and efficiently
• Data-driven, with a strong emphasis on using data insights to inform content creation strategies

Self-Assessment Questions:

• Do I have a passion for creating engaging content that resonates with audiences?
• Am I comfortable working in a fast-paced, dynamic environment that requires quick adaptation to changes?
• Do I have strong writing and editing skills, with the ability to simplify complex topics?
• Am I comfortable collaborating with various teams and stakeholders to develop messaging strategies and content guidelines?
• Do I have a strong understanding of marketing trends and best practices, with a focus on data-driven insights and customer-centric strategies?
• Am I comfortable working in a hybrid work environment, balancing on-site collaboration with remote work flexibility?

ASSUMPTION: The ideal candidate will be a strong cultural fit for 84.51°, with a passion for creating engaging content, a collaborative work style, and a strong understanding of marketing trends and best practices.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Simplifying complex topics and making them accessible to a wide range of audiences
• Keeping up with industry trends and best practices in the retail data science, insights, and media industry
• Balancing on-site collaboration with remote work flexibility in a hybrid work environment
• Adapting to sudden changes in the work environment and content creation strategies

ASSUMPTION: The Senior Marketing Content Creator role presents unique challenges that require strong organizational skills, adaptability, and a focus on delivering high-quality content quickly and efficiently.

📈 Similar Roles Comparison

• Compared to other content creator roles, this position offers a unique opportunity to work with first-party retail data and drive customer-centric journeys in the retail data science, insights, and media industry
• 84.51°'s focus on data-driven insights and customer-centric strategies sets it apart from other marketing agencies and content creation firms
• This role provides a clear career path for growth and advancement within the marketing department and the broader organization

ASSUMPTION: The Senior Marketing Content Creator role at 84.51° offers a unique combination of industry-specific context, data-driven insights, and opportunities for growth and advancement within the organization.

📝 Sample Projects

• Developing a series of blog posts that explain complex data science concepts to a general audience
• Creating a social media campaign that highlights the benefits of using first-party retail data to fuel customer-centric journeys
• Producing a video series that showcases the success stories of brands that have leveraged 84.51°'s retail media advertising solution, Kroger Precision Marketing

ASSUMPTION: These sample projects demonstrate the range of content creation opportunities available to the Senior Marketing Content Creator, from blog posts and social media campaigns to video production and brand storytelling.

❓ Key Questions to Ask During Interview

• Can you describe the team dynamics and collaboration opportunities within the marketing department?
• How does 84.51° support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does 84.51° measure the success of its content creation efforts, and what key performance indicators (KPIs) are most important?
• What are the biggest trends and opportunities in the retail data science, insights, and media industry, and how is 84.51° positioned to capitalize on them?
• How does 84.51° foster a diverse and inclusive work environment, and what initiatives are in place to support employees from underrepresented backgrounds?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your writing and content creation work, demonstrating your ability to simplify complex topics and engage audiences
• Research 84.51° and its competitors to demonstrate your understanding of the retail data science, insights, and media industry
• Prepare thoughtful questions to ask the interviewer about the role, team dynamics, and company culture
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.