Senior Marketing Content Manager

📌 Core Information

🔹 Job Title: Senior Marketing Content Manager

🔹 Company: Transact + CBORD

🔹 Location: Remote (US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing vertical-specific content strategies
• Managing the full content lifecycle across multiple channels
• Collaborating with cross-functional teams to ensure cohesive messaging
• Leveraging AI and automation tools to optimize content performance
• Creating customized content for key accounts and ABM campaigns

ASSUMPTION: This role requires a strong background in B2B content marketing, with a focus on SaaS, healthcare, or payments technology. The ideal candidate will have a proven track record of driving engagement, pipeline, and customer loyalty through compelling content.

📋 Key Responsibilities

✅ Develop and execute a vertical-specific content strategy aligned with business objectives and go-to-market plans

✅ Own the content lifecycle—ideation, production, optimization, and distribution across all channels

✅ Build and maintain a content calendar aligned with campaigns, product launches, and sales initiatives

✅ Collaborate with design, product marketing, and sales to ensure cohesive, brand-aligned messaging

✅ Craft and edit compelling content, including marketing collateral, sales enablement tools, tradeshow/event assets, ad copy, email campaigns, SEO-driven landing pages, web content, organic/paid social media, thought leadership pieces, blogs, e-books, whitepapers, case studies, and internal communications

✅ Leverage AI & automation tools to analyze engagement metrics, personalize content, and improve content performance

✅ Create customized, high-value content for key accounts and ABM campaigns

✅ Develop client success stories and case studies highlighting Transact + CBORD’s impact

✅ Position the brand as a trusted leader in healthcare and corporate foodservice and payment technology

✅ Track and analyze content performance across channels using analytics and SEO tools

✅ Continuously optimize content strategy based on engagement metrics, conversion data, and emerging trends

ASSUMPTION: The ideal candidate will have exceptional writing skills, be highly organized, and able to manage multiple projects simultaneously while maintaining consistency and quality.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, English, or related field

Experience: 7+ years of B2B content marketing experience, preferably in SaaS, healthcare, or payments technology

Required Skills:

• Exceptional editing, proofreading, and storytelling skills
• Proven ability to create compelling content that drives engagement, pipeline, and customer loyalty
• Proficiency in managing multiple content projects and changing priorities in a fast-paced environment
• Strong knowledge of marketing automation tools, AI automation, and SEO optimization

Preferred Skills:

• Portfolio of work showcasing exceptional writing and editing skills
• Experience with ABM (Account-Based Marketing) strategies
• Familiarity with healthcare and corporate foodservice and payment technology industries

ASSUMPTION: While not explicitly stated, a strong portfolio of work showcasing exceptional writing and editing skills is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Content Manager with 7+ years of experience in the SaaS industry)

Benefits:

• Flexible time off, including paid holidays and volunteer time
• Robust health, dental, and vision insurance plans on the first day of employment
• Comprehensive employee assistance program (EAP)
• Employer-paid life insurance/AD&D/short-term and long-term disability insurance
• Flexible spending account (FSA) or health savings account (HSA)
• Matched 401(k)
• Employee stock purchase plan

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Content Manager with 7+ years of experience in the SaaS industry. Actual salary may vary based on factors such as location, skills, and relevant experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on transformative payments and credential-driven transactions and privileges

Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Transact was founded in 1992, and CBORD was founded in 1976. The two companies merged in 2024 to drive innovation and operational excellence across education, healthcare, and corporate markets.

Company Description:

• Transact partners with institutions to help them make their campus experience mobile-centric, personal, and individualized, and completely connected
• Their open enterprise-class cloud platform enables mission-critical capabilities that translate into superior campus experiences, integration with every aspect of campus life, and richer institutional insight
• They offer integrated tuition and fee payments, comprehensive dining and retail credential-driven transactions, configurable security and privilege management, and automated attendance and events

Company Specialties:

• Technology
• Education Tech
• Mobile Credential
• Campus ID
• Integrated Payments
• Mobile-centric
• Billing & Payments
• Campus Security
• Automation
• Credential Transaction
• Personalized Campus Solutions
• Campus Point of Sale
• Student Payroll
• Cashless Purchase
• Student ID Card
• and Campus Card

Company Website: http://www.transactcampus.com

ASSUMPTION: The company's focus on transformative payments and credential-driven transactions and privileges makes it an attractive option for candidates interested in the financial services industry and looking to make an impact on campus experiences.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility for content strategy and execution across multiple channels

Reporting Structure: This role reports directly to the Vice President of Marketing and is responsible for managing a team of content creators and strategists

Work Arrangement: Fully remote, with the flexibility to work from anywhere in the US

Growth Opportunities:

• Potential to advance to a director or vice president role within the marketing department
• Opportunities to lead cross-functional projects and collaborate with other departments
• Chance to gain experience in the financial services industry and expand knowledge of the SaaS landscape

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain valuable experience in the financial services industry.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): N/A

Geographic Context:

• The remote nature of this role allows for flexibility in location, with the requirement that the candidate be based in the US
• The company is headquartered in Scottsdale, AZ, but has a global presence and works with clients across various industries
• The remote work environment offers opportunities for a better work-life balance and the ability to work from anywhere in the US

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The fully remote nature of this role provides candidates with the opportunity to work from anywhere in the US, offering flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• Subsequent interviews with cross-functional team members, including marketing and content team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Content strategy and development expertise
• Collaboration and teamwork abilities
• Adaptability and learning agility
• Understanding of the financial services industry and relevant technologies

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Include specific examples of your writing and editing work, demonstrating your ability to create compelling content that drives engagement, pipeline, and customer loyalty
• Prepare for interview questions that assess your content strategy and development expertise, as well as your ability to collaborate and work effectively with cross-functional teams

ATS Keywords: Content Strategy, Content Development, Marketing Automation, SEO Optimization, AI Utilization, Thought Leadership, Account-Based Marketing, Cross-Functional Collaboration, Marketing Collateral, Sales Enablement Tools

ASSUMPTION: The interview process for this role will focus on assessing the candidate's writing and editing skills, as well as their content strategy and development expertise. Candidates should be prepared to provide specific examples of their work and demonstrate their ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• AI and automation tools (e.g., AI-powered content optimization platforms, marketing analytics tools)
• SEO optimization tools (e.g., SEMrush, Ahrefs)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, AI and automation tools, SEO optimization tools, content management systems, and project management tools relevant to the content marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Integrity

Work Style:

• Results-driven
• Adaptable
• Creative
• Data-informed
• Team-oriented

Self-Assessment Questions:

• Do you have a proven track record of creating compelling content that drives engagement, pipeline, and customer loyalty?
• Are you highly organized and able to manage multiple projects simultaneously while maintaining consistency and quality?
• Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams to bring campaigns to life?
• Are you comfortable using AI-powered tools for content optimization, automation, and insights?
• Do you have a strong understanding of the financial services industry and relevant technologies?

ASSUMPTION: Candidates should assess their fit with the company's values and work style by considering their own strengths, weaknesses, and preferences. They should be prepared to answer interview questions that assess their cultural fit and alignment with the company's mission and values.

⚠️ Potential Challenges

• Managing multiple content projects and changing priorities in a fast-paced environment
• Balancing the need for high-quality content with the need for quick turnaround times
• Keeping up with industry trends and emerging technologies in the financial services and content marketing landscapes
• Collaborating effectively with cross-functional teams, including design, product marketing, and sales
• Adapting to a fully remote work environment and maintaining productivity and engagement

ASSUMPTION: The ideal candidate will be highly organized, adaptable, and able to manage multiple projects simultaneously while maintaining consistency and quality. They will also be comfortable working in a fully remote environment and collaborating effectively with cross-functional teams.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the financial services industry and relevant technologies, as well as its emphasis on AI-driven insights and marketing automation
• Compared to other content marketing roles, this position offers a unique opportunity to work with a company at the forefront of transformative payments and credential-driven transactions and privileges
• Career path comparison: This role offers significant growth potential, with opportunities to advance within the marketing department and gain valuable experience in the financial services industry

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from related positions in the content marketing industry. They should also assess the career growth opportunities and potential for learning and development in the financial services industry.

📝 Sample Projects

• Developing a comprehensive content strategy for the healthcare and corporate verticals, including key messaging, channel allocation, and campaign timelines
• Creating a series of thought leadership pieces, such as blog posts, whitepapers, and case studies, showcasing Transact + CBORD's impact on the healthcare and corporate foodservice and payment technology industries
• Managing the content lifecycle for a major product launch, including ideation, production, optimization, and distribution across multiple channels

ASSUMPTION: These sample projects provide a sense of the types of initiatives the Senior Marketing Content Manager might work on, highlighting the strategic, creative, and tactical aspects of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall content strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does the company approach collaboration and communication across remote teams?
• What are the most challenging aspects of working in a fully remote environment, and how does the company support its remote employees?

ASSUMPTION: These key questions help candidates assess the fit of the role and company culture, as well as the opportunities for growth and development within the marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, including specific examples of your writing and editing work
• Prepare for interview questions that assess your content strategy and development expertise, as well as your ability to collaborate and work effectively with cross-functional teams
• If selected for an interview, be prepared to provide specific examples of your work and demonstrate your ability to create compelling content that drives engagement, pipeline, and customer loyalty
• Follow up with the hiring manager one week after submitting your application, and again one week after each subsequent interview, to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.