Senior Marketing & Content Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior Marketing & Content Manager (m/w/d)

🔹 Company: Anita Hass Hamburg Gmbh

🔹 Location: Hamburg, Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies for Anita Hass' national and international presence
• Overseeing all online and offline marketing activities with a focus on brand building, growth, and visibility
• Strategic development and management of Anita Hass' social media presence
• Planning, creation, and distribution of high-quality content
• Production of visual content for social media, reels, and performance ads
• Monitoring market trends, analyzing competitors, and optimizing marketing performance

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and hands-on execution. The ideal candidate will have a strong background in marketing, content creation, or communication, preferably within the fashion or lifestyle industry.

📋 Key Responsibilities

✅ Developing and implementing whole marketing strategies for Anita Hass' national and international presence

✅ Overseeing all online and offline marketing activities with a focus on brand building, growth, and visibility

✅ Strategic development and management of Anita Hass' social media presence

✅ Planning, creation, and distribution of high-quality content

✅ Production of visual content for social media, reels, and performance ads

✅ Monitoring market trends, analyzing competitors, and optimizing marketing performance

ASSUMPTION: This role requires a strong understanding of marketing trends, analytics tools, and creative storytelling. The ideal candidate will be able to balance strategic thinking with hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in marketing, content, or communication, ideally in the fashion or lifestyle sector

Required Skills:

• Proven experience in developing successful brand and campaign strategies
• Strong communication skills and a creative mindset
• Excellent command of English, German is a plus
• Strong analytical skills and ability to use tracking and reporting tools

Preferred Skills:

• Experience in the fashion or lifestyle industry
• Fluency in additional languages
• Photography and videography skills

ASSUMPTION: Given the nature of the role, candidates with a strong portfolio showcasing their creative and strategic marketing skills will be highly competitive.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior marketing role in Hamburg)

Benefits:

• Employee discounts
• EGYM Wellpass Sports Membership
• HVV Subsidy

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Hamburg. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Fashion retail

Company Size: Small (18 employees)

Founded: 1984

Company Description:

• Anita Hass is a well-established women's fashion retailer with a strong focus on quality, design, and affordability
• The company offers a wide range of products, including clothing, shoes, and accessories
• Anita Hass has a strong online presence and operates multiple physical stores in Germany

Company Specialties:

• Women's fashion
• Affordable luxury
• Online and offline retail

Company Website: http://www.anitahass.de

ASSUMPTION: Anita Hass is a well-established company with a strong brand and a clear focus on its target audience. The company values quality, design, and affordability, and strives to provide excellent customer service.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the CEO and works closely with the marketing and sales teams

Work Arrangement: On-site, with flexible working hours and the possibility of remote work

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing department
• Opportunity to work on international projects and expand Anita Hass' global presence
• Possibility to mentor junior team members and contribute to their professional development

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a real impact on Anita Hass' marketing strategy and expand the company's global presence.

🌍 Location & Work Environment

Office Type: Modern, centrally located office in Hamburg

Office Location(s): Sportallee 76, 22335 Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the fashion industry
• The city offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and a strong focus on sustainability
• Anita Hass' office is located in the Altona district, which is known for its diverse range of shops, restaurants, and cultural attractions

Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work

ASSUMPTION: Hamburg is a dynamic and multicultural city with a strong fashion industry. The office is located in a vibrant neighborhood, and the company offers a flexible work environment that caters to employees' needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the CEO and marketing team
• Final interview with the CEO

Key Assessment Areas:

• Creativity and strategic thinking
• Communication and presentation skills
• Analytical skills and ability to use tracking and reporting tools
• Alignment with Anita Hass' brand values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and content creation experience
• Prepare examples of your creative and strategic marketing campaigns to discuss during the interview
• Research Anita Hass' brand and company culture to demonstrate your alignment with the company's values

ATS Keywords: Marketing strategy, brand building, social media management, content creation, analytics, fashion retail, Hamburg

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their creativity, strategic thinking, and alignment with Anita Hass' brand values.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, TikTok, etc.)
• Content management systems (CMS)
• Analytics tools (Google Analytics, Hootsuite Insights, etc.)
• Photography and videography equipment

ASSUMPTION: The ideal candidate will have experience using a range of marketing and content creation tools, as well as a strong understanding of analytics and reporting.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Design
• Affordability
• Customer focus
• Innovation

Work Style:

• Creative and strategic thinking
• Hands-on execution
• Collaborative and team-oriented
• Results-driven
• Adaptable and flexible

Self-Assessment Questions:

• How do you align with Anita Hass' brand values of quality, design, and affordability?
• How do you approach creative and strategic marketing campaigns?
• How do you balance hands-on execution with strategic thinking?

ASSUMPTION: Anita Hass values creativity, innovation, and a strong customer focus. The ideal candidate will be able to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing a diverse range of marketing channels and platforms
• Keeping up with fast-paced market trends and competitor analysis
• Balancing strategic thinking with hands-on execution
• Working in a small, closely-knit team with a flat hierarchy

ASSUMPTION: This role requires a high level of adaptability and the ability to manage multiple priorities. The ideal candidate will be able to thrive in a fast-paced, dynamic environment and balance strategic thinking with hands-on execution.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Head of Marketing position in a fashion retail company
• However, this role places a stronger emphasis on content creation and social media management
• Compared to other senior marketing roles, this position offers significant growth opportunities and the chance to make a real impact on Anita Hass' marketing strategy

ASSUMPTION: This role is well-suited to candidates with a strong background in marketing, content creation, or communication, who are looking to take on a senior role with significant growth opportunities.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for Anita Hass' international expansion
• Creating and executing a social media campaign to launch a new product line
• Analyzing competitor marketing strategies and identifying opportunities for differentiation

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their creativity, strategic thinking, and ability to execute marketing campaigns.

❓ Key Questions to Ask During Interview

• How does this role fit into Anita Hass' overall marketing strategy?
• What are the biggest challenges facing the marketing department in the next 12 months?
• How does Anita Hass support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Anita Hass approach work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with. They also demonstrate the candidate's interest in the role and their alignment with Anita Hass' values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and content creation experience
• Prepare examples of your creative and strategic marketing campaigns to discuss during the interview
• Research Anita Hass' brand and company culture to demonstrate your alignment with the company's values
• Follow up with the HR department one week after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.