📌 Core Information
🔹 Job Title: Senior Marketing Content Specialist
🔹 Company: Docplanner
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-time, On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality content for doctors in various formats to support different phases of the marketing funnel
- Collaborating with stakeholders to ensure impactful communication and manage content localization and optimization
- Leveraging experience in content creation and marketing strategy to drive business objectives
- Working in a dynamic, international team with a focus on growth and innovation
ASSUMPTION: This role requires a strong background in content creation and marketing strategy, with a focus on creating engaging and effective content for a B2B audience.
📋 Key Responsibilities
✅ Create high-quality content for doctors in different formats (blogposts, landing pages, emails, banners, videos, etc.) that contributes to the marketing funnel
✅ Collaborate with other stakeholders (Social Media, Paid Media, Events, Product Marketing, Global Content Team) to create impactful communications and content
✅ Translate and localize content created by Marketing Global and Product Marketing for the Spanish market, and manage project planning and execution
✅ Monitor and analyze content performance to ensure it is adequate, optimized, updated, and relevant to the audience, and propose improvements when necessary
✅ Lead and execute the content strategy for doctors, contributing to the marketing area's objectives
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Degree in Journalism, Communication, Audiovisual Communication, or a related field
Experience: 3+ years of experience creating content for marketing
Required Skills:
- Proven experience using HubSpot or similar tools for content creation
- Advanced organizational skills
- Video creation and editing skills
- Adaptability and strong communication skills
- Bilingual in Spanish and English (native level in Spanish)
Preferred Skills:
- Experience working in a startup environment
- Advanced proficiency in English
ASSUMPTION: Candidates with experience in B2B content creation and a strong understanding of the healthcare industry will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market standards for mid-level marketing roles in Barcelona)
Benefits:
- Competitive salary
- Private health insurance
- Birthday off
- Access to hundreds of gyms for a symbolic fee
- Free language classes
- Stock options plan after 6 months
- Hybrid work arrangement (1 day per week in the office)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market standards for mid-level marketing roles in Barcelona. The final salary will be determined based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Docplanner is a leading online healthcare platform, operating in 25 countries worldwide, including Turkey (as DoktorTakvimi). The company connects patients with medical professionals, offering online appointment booking services.
Company Size: Docplanner has 51-200 employees globally, with a subsidiary in Turkey (DoktorTakvimi) employing 148 people. This size allows for a dynamic and agile work environment, with opportunities for growth and innovation.
Founded: Docplanner was founded in 2012, with DoktorTakvimi established in 2013. The company has since grown to become a market leader in online healthcare services.
Company Description:
- Docplanner is a fast-growing, international healthcare technology company
- The company aims to make online appointments with doctors possible for millions of patients worldwide
- Docplanner offers a unique work environment with a diverse, driven, and enthusiastic team
Company Specialties:
- Online marketing
- eHealth
- Health marketing
- Social media marketing
Company Website: doktortakvimi.com
ASSUMPTION: Docplanner's focus on growth and innovation creates an exciting work environment for motivated professionals looking to make an impact in the healthcare industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various stakeholders, including Social Media, Paid Media, Events, Product Marketing, and the Global Content Team.
Work Arrangement: Hybrid (1 day per week in the office, with the rest of the week working remotely)
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expansion into new markets or product offerings within the Docplanner group
- Developing expertise in B2B content creation and marketing strategy
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing and content creation.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong focus on technology and innovation
- The city offers a high quality of life, with a mild Mediterranean climate, rich cultural heritage, and numerous recreational opportunities
- Barcelona is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home most of the week
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a healthy work-life balance, while the vibrant city of Barcelona offers numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or content creation challenge
- Interview with the Marketing Manager and/or other team members
- Final decision and job offer
Key Assessment Areas:
- Content creation skills and portfolio
- Marketing strategy and understanding of the B2B landscape
- Adaptability and problem-solving skills
- Communication and teamwork abilities
Application Tips:
- Tailor your resume and cover letter to highlight your content creation and marketing skills
- Include a portfolio of your best work, showcasing your ability to create engaging and effective content
- Prepare for the technical assessment or content creation challenge by brushing up on your skills and researching the company's content needs
- Be ready to discuss your marketing strategy and approach to content creation in the interview
ATS Keywords: Content creation, marketing strategy, B2B, healthcare, Docplanner, DoktorTakvimi, hybrid work, Barcelona
ASSUMPTION: The interview process for this role will focus on assessing the candidate's content creation skills, marketing strategy, and cultural fit within the Docplanner team.
🛠️ Tools & Technologies
- HubSpot (or similar content creation tools)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Candidates should be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Data-driven
- Growth-oriented
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on growth and innovation
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with a diverse team of professionals?
- Do you have a strong focus on growth and continuous learning?
- Are you comfortable using data to inform your decision-making and content creation strategies?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and are driven by a strong desire to grow and innovate will be well-suited to Docplanner's company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines effectively
- Adapting to a fast-paced, dynamic work environment
- Working collaboratively with a diverse team of professionals
- Balancing the demands of a hybrid work arrangement
- Keeping up with the latest trends and best practices in content creation and marketing strategy
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- This role differs from other content marketing positions in its focus on the B2B healthcare industry and the need to create engaging and effective content for a professional audience
- Compared to other marketing roles, this position requires a strong background in content creation and a deep understanding of the B2B landscape
- Career progression in this role may lead to senior or management positions within the marketing department or expansion into new markets or product offerings within the Docplanner group
ASSUMPTION: Candidates with experience in B2B content creation and a strong understanding of the healthcare industry will be particularly well-suited to this role.
📝 Sample Projects
- Creating a series of blog posts or articles targeted at healthcare professionals, highlighting the benefits of using Docplanner's online appointment booking services
- Developing a content marketing strategy for a new product launch or market expansion, including the creation of targeted content for various channels and audiences
- Localizing and adapting global content marketing campaigns for the Spanish market, ensuring cultural relevance and linguistic accuracy
ASSUMPTION: These sample projects demonstrate the range of content creation and marketing strategy skills required for this role, as well as the need to adapt to different audiences and contexts.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Docplanner support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Docplanner approach content localization and adaptation for different markets?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to driving business objectives and contributing to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content creation and marketing skills, as well as your fit with Docplanner's company culture
- Prepare a portfolio of your best work, showcasing your ability to create engaging and effective content for a B2B audience
- Research the company and the healthcare industry to demonstrate your understanding of the role and the company's mission and values
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
