📌 Core Information
🔹 Job Title: Senior Marketing Copywriter
🔹 Company: Flo Health
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition, conversion, and retention through compelling copy
- Collaborating closely with Product, Growth, and Brand teams
- Balancing creative excellence with data-driven decision making
- Owning the experimentation roadmap for marketing creative
ASSUMPTION: This role requires a strong creative mindset with a solid foundation in data analysis to create impactful campaigns that resonate with users.
📋 Key Responsibilities
✅ Translate complex product features into clear, benefit-driven messaging that speaks to user needs and drives action
✅ Bring Flo’s brand voice to life across multiple touchpoints with sharp, emotionally resonant copywriting
✅ Use data and insights to inform campaign development and creative direction
✅ Collaborate deeply with Product Managers, Growth Marketers, Analysts, and Designers to craft seamless, impactful user journeys
✅ Work closely with Content, Brand, and Performance Marketing teams to ensure creative consistency and shared learnings
✅ Own the experimentation roadmap for marketing creative, developing hypotheses, leading A/B tests, and optimizing based on results
✅ Contribute to strategic planning, team rituals, and cross-functional workflows that improve the way we build and market products
ASSUMPTION: This role requires a high degree of collaboration and adaptability, as well as a strong ability to balance creative risk-taking with rigorous testing and iteration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: Proven experience (5+ years) in a senior creative role, ideally in a fast-paced, consumer-facing tech or health app
Required Skills:
- Exceptional copywriting and messaging development skills across web, mobile, email, and product surfaces
- Strong creative portfolio showcasing work that combines performance with emotion—data with insight
- Comfort in using performance metrics (CTR, CVR, ARPU, LTV, etc.) to guide and evaluate creative decisions
- Ability to balance creative risk-taking with rigorous testing and iteration
- Track record of close collaboration with Product, Growth, and Engineering teams to build and launch successful campaigns
- Familiarity with LLMs, generative AI, or emerging tools in creative workflows
- Clear and confident communicator who can present ideas and influence senior stakeholders
Preferred Skills:
- Background in healthtech, femtech, or wellness-focused products
- Experience scaling creative operations in a start-up or scale-up setting
ASSUMPTION: While a background in healthtech or femtech is not required, it would be beneficial for understanding the nuances of the target audience and the product.
💰 Compensation & Benefits
Salary Range: £49,000 - £58,960 GBP per year (based on experience and performance)
Benefits:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Flo Health is a leading technology company specializing in female health and wellness, operating in the competitive and rapidly growing femtech sector.
Company Size: Flo Health has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Flo Health was founded in 2015 and has since grown to become the world’s leading period and ovulation tracker, empowering over 420 million women globally.
Company Description:
- Flo Health is committed to building a better future for female health by providing accurate, accessible information and daily insights to empower women to better understand their health and make informed decisions.
- The company offers curated cycle and ovulation tracking, tailored health insights, daily bite-sized visual content, and a private community for users to share their questions and concerns.
- Flo Health addresses critical challenges in women’s health by expanding access to its services, improving health literacy, and advancing women's health research through collaborations with leading institutions.
Company Specialties:
- Mobile app development
- Period and ovulation tracking
- Femtech
- Health literacy
- Women's health research
- Data privacy and security
Company Website: flo.health
ASSUMPTION: Flo Health's mission and values are deeply rooted in empowering women and improving their health outcomes, making it an attractive workplace for candidates passionate about making a positive impact.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing copywriting and data-driven decision making.
Reporting Structure: The Senior Marketing Copywriter will report directly to the Head of Marketing and collaborate closely with Product, Growth, and Brand teams.
Work Arrangement: This role is hybrid, with a combination of on-site and remote work available. The specific work arrangement may be discussed during the interview process.
Growth Opportunities:
- Progression to a leadership role within the Marketing department or broader organization
- Expanding skills and expertise in data analysis, creative strategy, and team management
- Contributing to Flo Health's mission and making a tangible impact on women's health worldwide
ASSUMPTION: Flo Health's commitment to professional growth and development provides ample opportunities for career advancement and skill-building for the right candidate.
🌍 Location & Work Environment
Office Type: Flo Health's London office is a modern, collaborative workspace designed to facilitate creativity and productivity.
Office Location(s): Flo Health's headquarters are located in London, with additional offices in Vilnius, Lithuania.
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech industry and ample opportunities for professional networking and growth.
- The city offers a wide range of cultural attractions, entertainment options, and recreational activities.
- London's central location in Europe makes it an ideal base for working with international teams and partners.
Work Schedule: The work schedule for this role is typically Monday to Friday, with flexible hours and remote work options available. The specific work schedule may be discussed during the interview process.
ASSUMPTION: Flo Health's flexible work arrangements and commitment to work-life balance make it an attractive workplace for candidates seeking a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Hiring Manager
- In-depth interview with the Hiring Manager and key stakeholders
- Final interview with the Head of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Creativity and strategic thinking
- Data analysis and interpretation skills
- Collaboration and communication skills
- Cultural fit and alignment with Flo Health's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your copywriting work and the impact it had on user acquisition, conversion, or retention
- Demonstrate your understanding of Flo Health's mission and values, and how your skills and experience align with the company's goals
ATS Keywords: Marketing, Copywriting, Data-driven, User acquisition, User experience, Brand voice, Campaign development, A/B testing, Collaboration, Stakeholder management, Healthtech, Femtech
ASSUMPTION: Flo Health's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Asana or similar project management tool
- Canva or similar graphic design tool
- SEMrush or similar SEO and content marketing platform
- Google Analytics or similar web analytics tool
- Optimizely or similar A/B testing platform
ASSUMPTION: Flo Health uses a variety of tools and technologies to streamline workflows, facilitate collaboration, and drive data-informed decision making.
👔 Cultural Fit Considerations
Company Values:
- Empowering women worldwide
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Privacy and security
Work Style:
- Fast-paced and dynamic, with a focus on results and impact
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Data-driven and analytical, with a focus on using data to inform decision making and measure success
- Creative and innovative, with a commitment to pushing the boundaries of what's possible in women's health
Self-Assessment Questions:
- How do you align with Flo Health's mission to empower women worldwide through accurate, accessible information and daily insights?
- How comfortable are you working in a fast-paced, dynamic environment with a strong emphasis on collaboration and teamwork?
- How do you approach balancing creative risk-taking with rigorous testing and iteration to ensure the success of your campaigns?
ASSUMPTION: Flo Health's values and work style are deeply rooted in its mission to empower women and improve their health outcomes, making it an attractive workplace for candidates passionate about making a positive impact.
⚠️ Potential Challenges
- Balancing creative excellence with data-driven decision making can be challenging, requiring a strong foundation in both areas
- Working in a fast-paced, dynamic environment can be demanding, with tight deadlines and high expectations
- Collaborating with multiple teams and stakeholders can be complex, requiring strong communication and project management skills
- The competitive nature of the femtech industry may present challenges in standing out and driving user acquisition, conversion, and retention
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development for the right candidate.
📈 Similar Roles Comparison
- This role is unique in its focus on driving user acquisition, conversion, and retention through compelling copywriting and data-driven decision making in the femtech industry
- Similar roles in other industries may focus more on brand awareness or product marketing, rather than user acquisition and retention
- Career progression in this role may lead to leadership positions in marketing or broader roles within the organization, depending on the candidate's skills and interests
ASSUMPTION: While this role shares similarities with other marketing copywriter positions, its focus on user acquisition, conversion, and retention in the femtech industry sets it apart.
📝 Sample Projects
- Developing a marketing campaign to drive user acquisition and retention for a new feature or product launch
- Creating a series of targeted emails or push notifications to engage users and encourage app usage
- Collaborating with the Product team to refine and optimize user onboarding flows to improve conversion rates
ASSUMPTION: These sample projects are designed to illustrate the types of initiatives the Senior Marketing Copywriter may work on, but the specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does Flo Health measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- What are the key priorities for the Marketing department in the first 90 days, and how can I support these initiatives?
- How does Flo Health foster a culture of collaboration and open communication, and what opportunities are there for growth and development in this role?
- What are the most significant challenges facing the femtech industry, and how can my skills and experience help Flo Health overcome these obstacles?
- How does Flo Health balance creative excellence with data-driven decision making, and what role does this balance play in the company's success?
ASSUMPTION: These key questions are designed to help you better understand the role, the company, and the industry, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Flo Health's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your copywriting work, demonstrating your ability to drive user acquisition, conversion, or retention
- Follow up with Flo Health's HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
