Senior Marketing Copywriter

📌 Core Information

🔹 Job Title: Senior Marketing Copywriter

🔹 Company: Salla

🔹 Location: Jeddah, Makkah al Mukarramah, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading content creation efforts to engage audiences and drive conversions across all marketing platforms
• Developing and executing high-quality marketing copy for various channels
• Collaborating with cross-functional teams to create comprehensive marketing content
• Mentoring and supporting junior copywriters

ASSUMPTION: This role requires a strong strategic mindset and exceptional writing skills to deliver compelling narratives that resonate with customers and support the company's strategic goals.

📋 Key Responsibilities

✅ Develop and execute high-quality marketing copy for various channels, including email, social media, website, and print materials

✅ Lead the content strategy for major campaigns, ensuring alignment with marketing objectives and brand messaging

✅ Collaborate with product managers, designers, and other stakeholders to create comprehensive marketing content that drives engagement and conversions

✅ Conduct research and analyze data to inform content creation, optimizing copy for performance based on user insights

✅ Mentor and support junior copywriters, providing guidance on best practices and creative development

✅ Maintain a keen understanding of industry trends and customer behaviors to craft relevant and timely content

✅ Review and refine copy across projects to ensure high-quality standards are met

ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring a balance of innovative thinking and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 3+ years of experience in marketing copywriting, preferably in a senior or lead role

Required Skills:

• Exceptional writing, editing, and proofreading skills in both Arabic and English
• Ability to think strategically while managing the details of your copy
• Proven experience with digital marketing principles, including SEO and content marketing
• Strong project management skills with an ability to prioritize and manage multiple deadlines
• Creative mindset with an ability to develop innovative concepts that drive results

Preferred Skills:

• Experience mentoring or guiding other writers

ASSUMPTION: Candidates with a strong portfolio showcasing impactful marketing campaigns and a proven track record in driving engagement and conversions are highly desirable.

💰 Compensation & Benefits

Salary Range: SAR 15,000 - 25,000 per month (Based on experience and market standards for Senior Marketing Copywriter roles in Jeddah)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work for specific tasks

ASSUMPTION: The salary range is estimated based on market standards for similar roles in the Jeddah area. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services, focusing on e-commerce and online shopping platforms

Company Size: 201-500 employees, providing a medium-sized work environment with opportunities for growth and collaboration

Founded: 2016, with a history of innovation and growth in the e-commerce industry

Company Description:

• Salla is a leading e-commerce platform that enables businesses to create online stores and sell products
• The company aims to make trade smarter and easier, offering a comprehensive suite of tools for online retailers
• Salla is committed to driving the future of commerce through innovative technology and user-friendly solutions

Company Specialties:

• E-commerce platform development
• Online shopping and retail solutions
• Cloud and SaaS services

Company Website: salla.com

ASSUMPTION: Salla's focus on innovation and growth provides ample opportunities for professional development and career advancement.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth into leadership or management roles

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including product managers, designers, and other marketing specialists

Work Arrangement: On-site, with flexible working hours and the possibility of remote work for specific tasks

Growth Opportunities:

• Potential advancement to a leadership or management role within the marketing department
• Expansion of responsibilities to include team management and strategic planning
• Opportunities to work on high-impact projects and campaigns that drive business growth

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing copywriting or leadership.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee comfort and productivity

Office Location(s): Abdullah ibn Abbas Street, Makkah, Saudi Arabia 34341

Geographic Context:

• Jeddah is the second-largest city in Saudi Arabia, offering a mix of traditional and modern culture
• The city is a major commercial hub, providing ample opportunities for networking and professional growth
• Jeddah's coastal location offers easy access to beaches and waterfront activities

Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work for specific tasks

ASSUMPTION: The work environment at Salla is collaborative and innovative, with a strong focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the Marketing Manager and/or other team members
• Assessment task or case study presentation
• Final decision and job offer

Key Assessment Areas:

• Writing and editing skills
• Strategic thinking and campaign development
• Collaboration and teamwork
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or samples of your best marketing copywriting work
• Prepare for interview questions that focus on your strategic mindset, creative process, and ability to work collaboratively

ATS Keywords: Marketing Copywriter, Senior Marketing Copywriter, Content Strategy, Campaign Development, Digital Marketing, SEO, Project Management, Mentoring, Arabic, English

ASSUMPTION: The application process at Salla is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the team and the company's long-term goals.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Shopify)
• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and campaigns the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and focused on performance
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong desire to learn and grow professionally?

ASSUMPTION: Salla values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a collaborative, innovative environment.

⚠️ Potential Challenges

• Managing multiple deadlines and priorities in a fast-paced work environment
• Adapting to changes in marketing strategies or campaign directions
• Balancing creative and strategic responsibilities while maintaining high-quality standards
• Working with a diverse team of stakeholders, each with their own priorities and perspectives

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other marketing copywriter positions in its focus on strategic campaign development and leadership
• Salla's emphasis on innovation and growth provides unique opportunities for professional development and career advancement
• Compared to other companies in the e-commerce industry, Salla offers a competitive salary range and comprehensive benefits package

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, making it an attractive opportunity for experienced marketing copywriters looking to take the next step in their careers.

📝 Sample Projects

• Developing a comprehensive content strategy for a major product launch campaign
• Creating engaging and persuasive copy for email marketing campaigns, social media posts, and website landing pages
• Mentoring junior copywriters on best practices for writing and editing marketing copy

ASSUMPTION: These sample projects reflect the strategic and creative nature of the role, as well as the opportunity to mentor and develop junior team members.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term marketing strategy and how this role fits into it?
• How does the marketing team collaborate with other departments, such as product and design?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• Can you provide examples of successful marketing campaigns the company has run, and what made them effective?

ASSUMPTION: These questions are designed to help candidates better understand the company's marketing strategy, work environment, and opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or samples of your best marketing copywriting work
• Prepare for interview questions that focus on your strategic mindset, creative process, and ability to work collaboratively
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.