📌 Core Information
🔹 Job Title: Senior Marketing Copywriter
🔹 Company: K Health
🔹 Location: New York, NY
🔹 Job Type: Hybrid (4 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Crafting impactful copy for brand and performance marketing to maximize engagement and performance
- Developing engaging content for various marketing channels, including print materials, email marketing, product launches, social media, web pages, and other marketing collateral
- Collaborating cross-functionally with Design and Product teams to create messaging tailored to the target audience and medium for a cohesive customer experience
- Managing the end-to-end content creation process, from ideation to final delivery
- Identifying opportunities for innovative storytelling and refining the brand voice
ASSUMPTION: This role requires a strong balance of creativity and strategic thinking to drive user action and optimize performance across marketing channels.
📋 Key Responsibilities
✅ Crafting impactful copy for various marketing channels while ensuring brand consistency and maximizing performance
✅ Developing engaging content for print materials, email marketing, product launches, social media (organic and paid), web pages, and other marketing collateral
✅ Collaborating cross-functionally with Design and Product teams to create messaging tailored to the target audience and medium for a cohesive customer experience
✅ Managing the end-to-end content creation process, from ideation to final delivery
✅ Identifying opportunities for innovative storytelling and refining the brand voice
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively with multiple teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field
Experience: 5+ years of copywriting experience, with previous healthcare experience preferred
Required Skills:
- Proven ability to use copy to drive user action
- Strong understanding of digital advertising, content marketing, and how messaging influences the customer journey
- Strategic and intentional with words, balancing creativity with the "why" behind each choice
- Proficiency in using data and metrics to inform creative decisions and optimize performance
- Excellent grammar, editing, and proofreading capabilities, as well as detail-oriented
- Experience with Figma and Google Suite
Preferred Skills:
- Previous experience in healthcare or a related industry
- Familiarity with AI and healthcare technology
ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to use copy to drive user action and relevant industry experience will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $140,000 USD (Based on industry benchmarks for function, level, and geographic location)
Benefits:
- Hybrid work schedule with weekly lunches and stocked fridges
- Monthly social committees for company events
- 18 vacation days, 9 company holidays, 5 sick days, and 2 personal days
- Stock options for every full-time employee
- Paid parental leave
- 401k benefit
- Commuter Benefits
- Competitive health, dental, and vision insurance options
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement requiring in-office presence four days per week
ASSUMPTION: The salary range provided is an estimate based on industry benchmarks and may vary depending on the candidate's experience and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: K Health operates in the competitive and rapidly evolving healthcare technology industry, focusing on AI-driven primary care solutions.
Company Size: K Health is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: K Health was founded in 2016, with a mission to deliver accessible, high-quality healthcare at scale using AI technology.
Company Description:
- K Health is a leading clinical AI company in primary care, developing a suite of clinical AI agents that enhance provider efficiency and improve patient outcomes
- The company's primary care platform engages patients through a personalized investigation, informed by relevant medical history from the EMR, to provide primary care providers with comprehensive insights and automated workflows at the point of care
- K Health partners with major health systems, such as Cedars-Sinai, Hackensack Meridian Health, and Hartford HealthCare, to enhance accessibility and quality of care by pairing people with technology
Company Specialties:
- AI-driven primary care solutions
- Clinical AI agents for provider efficiency and patient outcomes
- Partnerships with major health systems
- Accessible and high-quality healthcare delivery
Company Website: khealth.com
ASSUMPTION: K Health's focus on AI-driven healthcare solutions and partnerships with major health systems make it an attractive employer for candidates interested in the intersection of technology and healthcare.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and strategic thinking in copywriting and marketing.
Reporting Structure: The Senior Marketing Copywriter will report directly to the VP of Marketing.
Work Arrangement: This role follows a hybrid work arrangement, requiring in-office presence four days per week.
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to work on high-impact projects and contribute to the company's mission and growth
ASSUMPTION: The senior-level nature of this role and K Health's growth trajectory provide strong opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: K Health's headquarters is located in New York, NY, with a modern and collaborative work environment.
Office Location(s): 125 W 25th St, Fl 7, New York, NY 10001, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
- The city is well-connected by public transportation, making it easy to commute to and from the office
- New York is a major hub for healthcare and technology industries, providing ample networking opportunities
Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement requiring in-office presence four days per week
ASSUMPTION: The hybrid work arrangement and central location of K Health's headquarters make it an attractive option for candidates seeking a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Portfolio and writing samples
- Cultural fit and alignment with K Health's mission and values
- Problem-solving skills and strategic thinking
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, with a focus on healthcare or AI-related projects
- Research K Health's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
ATS Keywords: AI-driven healthcare, marketing copywriter, brand consistency, performance marketing, customer journey, data-informed decisions, cross-functional collaboration, content creation process
ASSUMPTION: K Health's interview process is designed to assess candidates' skills, cultural fit, and strategic thinking, with a focus on their ability to drive impactful engagement across marketing channels.
🛠️ Tools & Technologies
- Figma
- Google Suite (Google Docs, Sheets, Slides)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing and project management tools will be beneficial for candidates applying to this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: K Health prioritizes the needs and well-being of its patients above all else
- Innovative: The company fosters a culture of continuous learning and improvement
- Collaborative: K Health encourages cross-functional collaboration and teamwork
Work Style:
- Data-driven: K Health uses data and analytics to inform decision-making and optimize performance
- Agile: The company embraces a flexible and adaptable approach to work
- Mission-driven: K Health is committed to its mission of delivering accessible, high-quality healthcare at scale
Self-Assessment Questions:
- Do you have a strong portfolio demonstrating your ability to use copy to drive user action, particularly in the healthcare or AI industries?
- Are you comfortable working in a collaborative, cross-functional environment and managing multiple projects concurrently?
- Do you thrive in a data-driven, agile work environment and embrace a mission-driven approach to your work?
ASSUMPTION: Candidates who align with K Health's values and work style, and can demonstrate their ability to drive user action through compelling copy, will be strong fits for this role.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the healthcare technology industry may require candidates to adapt quickly and learn new tools and processes
- Balancing the need for brand consistency with the desire to optimize performance across various marketing channels can be challenging
- Managing multiple projects and deadlines may require strong organizational skills and time management
- Working in a hybrid environment may present unique communication and collaboration challenges
ASSUMPTION: Candidates who are adaptable, organized, and effective communicators will be well-positioned to succeed in this role, despite its potential challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of AI-driven healthcare solutions and the ability to craft copy that resonates with patients and providers
- K Health's focus on accessibility and quality of care sets it apart from other healthcare technology companies, providing unique opportunities for impact and growth
- This role offers a unique blend of strategic and creative responsibilities, making it an attractive option for candidates seeking a well-rounded marketing experience
ASSUMPTION: Candidates who are drawn to the unique aspects of K Health's mission and the blend of strategic and creative responsibilities in this role will find it to be an excellent fit for their career goals.
📝 Sample Projects
- Developing a marketing campaign to launch a new AI-driven primary care product, including copy for various marketing channels and materials
- Crafting engaging and informative content for K Health's website, blog, and other online platforms to educate patients and providers about the benefits of AI-driven healthcare solutions
- Creating a series of patient testimonials and success stories to highlight the impact of K Health's products on patients' lives and healthcare outcomes
ASSUMPTION: These sample projects provide a sense of the types of initiatives the Senior Marketing Copywriter may work on, demonstrating the strategic and creative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into the broader organization?
- How does K Health measure the success of its marketing campaigns, and how will my performance be evaluated?
- What opportunities are there for collaboration with other departments, such as Product or Clinical teams?
- How does K Health support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team currently, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in and understanding of the role, as well as your ability to contribute to K Health's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, with a focus on healthcare or AI-related projects
- Research K Health's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
