Senior Marketing Data Analyst

📌 Core Information

🔹 Job Title: Senior Marketing Data Analyst

🔹 Company: NowVertical

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Analyzing market trends and campaign performance to optimize marketing strategies
• Developing predictive response models and applying experimental design methodology
• Creating and maintaining dashboards to track KPIs and visualize marketing performance
• Providing data-driven recommendations to enhance clients' B2B marketing capabilities
• Mentoring and managing direct reports to foster their B2B analytics skills and professional growth

ASSUMPTION: This role requires a data-driven professional with strong analytical skills and a proven track record in B2B marketing analytics to drive strategic growth and innovation for technology clients.

📋 Key Responsibilities

✅ Analyze market trends, contact and account behavior, and campaign performance to optimize marketing strategies

✅ Develop predictive response models using accepted statistical procedures for B2B marketing and ABM strategies

✅ Apply experimental design methodology to develop multi-variate testing strategies in B2B marketing contexts

✅ Create and maintain dashboards to track KPIs and visualize marketing performance for technology clients

✅ Communicate program performance results and insights to marketing and business staff of client companies

✅ Evaluate and recommend martech solutions to enhance clients' B2B marketing capabilities

✅ Mentor and manage at least one direct report, fostering their B2B analytics skills and professional growth

ASSUMPTION: The role involves a mix of data analysis, campaign optimization, reporting, and strategic recommendations to drive marketing effectiveness and ROI for clients.

🎯 Required Qualifications

Education: Bachelor's degree in Statistics, Applied Mathematics, Scientific, or Engineering field (or equivalent experience)

Experience: 7-10 years of experience in B2B marketing analytics, with a focus on enterprise sales organizations

Required Skills:

• Expertise in statistical analysis tools (SAS, SPSS, R, Python, etc.)
• Advanced use of Tableau, PowerBI, or other data visualization tools
• Proficient in coding SQL to analyze multiple data sources and extract results
• Experience with Google Analytics, Google Search Console, and automated data extract procedures
• Ability to work with client-side contacts, present results in professional meetings, and communicate business opportunities

Preferred Skills:

• Experience with AI and ML tools
• Experience in database design, structure creation, and data cleansing algorithms
• Ability to critically think through client requests and deliver results in a timely manner

ASSUMPTION: Candidates should have a strong background in statistical analysis, data visualization, and B2B marketing to succeed in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Data Analyst with 7-10 years of experience in B2B marketing analytics)

Benefits:

• 401K scheme
• Medical & Dental cover
• PTO + Public holidays + Sick Leave
• Maternity pay & leave (8 weeks)
• Paternity pay & leave (1 week)

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Data Analyst with the required experience level and location. Benefits are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 501-1,000 employees (Mid-size)

Founded: 2019 (Based on LinkedIn profile)

Company Description:

• NowVertical is a global data and analytics company that helps clients transform data into tangible business value with AI, fast.
• The company offers a comprehensive suite of solutions and services, enabling clients to quickly harness the full potential of their data, driving measurable outcomes and accelerating potential return on investment.
• Enterprises optimize decision-making, improve operational efficiency, and unlock long-term value from their data using the Company's AI-Infused first-party and third-party technologies.

Company Specialties:

• Data and Analytics
• AI and Machine Learning
• B2B Marketing
• Enterprise Sales

Company Website: http://www.nowvertical.com

ASSUMPTION: NowVertical is a mid-sized, global technology company specializing in data and analytics solutions. They focus on helping clients transform data into business value using AI and machine learning technologies.

📊 Role Analysis

Career Level: Senior-level role with significant experience required

Reporting Structure: This role may report directly to the head of marketing or a similar executive within the company.

Work Arrangement: Remote OK, with flexible scheduling and the possibility of occasional on-site work for team meetings or client presentations.

Growth Opportunities:

• Potential to mentor and manage direct reports, fostering their B2B analytics skills and professional growth
• Opportunities for career advancement within the company's global team
• Chance to work with a diverse range of technology clients and contribute to their strategic growth and innovation

ASSUMPTION: This role offers opportunities for professional development, career growth, and mentorship within a global technology company specializing in data and analytics solutions.

🌍 Location & Work Environment

Office Type: Remote-first with occasional on-site work for team meetings or client presentations

Office Location(s): Global, with a focus on North America and Europe, Latin America, and Asia

Geographic Context:

• United States: Remote work allows for flexibility in location, with a focus on time zones suitable for collaboration with global teams
• Global: NowVertical has operations in multiple regions, including North America, Europe, Latin America, and Asia, enabling collaboration with diverse teams and clients

Work Schedule: Full-time (40 hours/week) with flexible scheduling and the possibility of occasional on-site work for team meetings or client presentations

ASSUMPTION: This role offers a remote-first work environment with occasional on-site work for team meetings or client presentations. The global nature of the company enables collaboration with diverse teams and clients across multiple regions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team or stakeholders
• Background check and offer

Key Assessment Areas:

• Data analysis and modeling skills
• Campaign optimization and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing analytics, data analysis, and campaign optimization
• Prepare for technical assessments or case studies by brushing up on your statistical analysis skills and familiarizing yourself with relevant tools and technologies
• Research the company and its clients to demonstrate your understanding of their business and the industry

ATS Keywords: B2B Marketing, Data Analysis, Predictive Modeling, Campaign Optimization, Reporting, Strategic Recommendations, Mentoring, B2B Analytics, Enterprise Sales, AI, Machine Learning, Tableau, PowerBI, SQL, R, Python, Google Analytics

ASSUMPTION: The application process for this role may involve multiple stages, including a technical assessment or case study, to evaluate the candidate's data analysis and campaign optimization skills. Demonstrating a strong understanding of B2B marketing and relevant tools and technologies will be essential for success in the role.

🛠️ Tools & Technologies

• Statistical analysis tools: SAS, SPSS, R, Python
• Data visualization tools: Tableau, PowerBI
• Database management: SQL
• Marketing automation and analytics: Google Analytics, Google Search Console, Marketo, Salesforce, MS Dynamics
• AI and machine learning tools: (Not specified, but relevant based on company focus)

ASSUMPTION: This role requires proficiency in statistical analysis tools, data visualization tools, and database management. Familiarity with marketing automation and analytics tools, as well as AI and machine learning tools, may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Think like an owner (Founder's Mindset)
• Communicate with honesty, candor, and respect
• Be resourceful and creative
• Act with empathy

Work Style:

• Collaborative and innovative
• Focused on driving strategic growth and innovation for clients
• Committed to professional development and career growth

Self-Assessment Questions:

• Do you have a proven track record in B2B marketing analytics and a strong commitment to driving strategic growth and innovation for clients?
• Are you comfortable working remotely and collaborating with global teams?
• Do you possess strong communication and presentation skills, with the ability to translate complex data and analytical insights into actionable marketing strategies?

ASSUMPTION: NowVertical values a collaborative and innovative work environment, with a focus on driving strategic growth and innovation for clients. Candidates should possess strong communication and presentation skills, as well as a commitment to professional development and career growth.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, requiring strong time management and prioritization skills
• Keeping up with the latest trends and best practices in B2B marketing analytics and data analysis, as the field is constantly evolving
• Occasional on-site work for team meetings or client presentations, which may require travel and adjustments to the remote work schedule
• Working with large and complex datasets, requiring strong data management and analysis skills

ASSUMPTION: This role may present challenges related to managing multiple client projects, staying up-to-date with industry trends, and working with large and complex datasets. Strong time management, data management, and analytical skills will be essential for success in this role.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Data Analyst roles, this position may require more experience in B2B marketing analytics and enterprise sales organizations
• Industry-specific context: NowVertical specializes in data and analytics solutions for technology clients, focusing on B2B marketing and enterprise sales
• Career path comparison: This role offers opportunities for professional development, career growth, and mentorship within a global technology company specializing in data and analytics solutions

ASSUMPTION: This role may require more experience in B2B marketing analytics and enterprise sales organizations compared to similar roles. The industry-specific context and career path opportunities make this role unique within the data and analytics solutions industry.

📝 Sample Projects

• Developing predictive response models for B2B marketing and ABM strategies using accepted statistical procedures
• Analyzing campaign performance and conducting funnel analysis to optimize lead generation and conversion rates for enterprise sales organizations
• Creating and maintaining dashboards to track KPIs and visualize marketing performance for technology clients, with a focus on driving strategic growth and innovation

ASSUMPTION: Sample projects for this role may include developing predictive response models, analyzing campaign performance, and creating dashboards to track KPIs and visualize marketing performance for technology clients.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role and the specific marketing challenges they face?
• How does this role collaborate with other teams within the company, such as sales, product, or customer success?
• What opportunities are there for professional development and career growth within the company's global team?
• How does the company support work-life balance for remote employees?
• Can you provide an example of a recent project or client success story that demonstrates the impact of this role on driving strategic growth and innovation?

ASSUMPTION: Asking these questions during the interview will help candidates better understand the role, the company culture, and the opportunities for professional development and career growth within the global team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NowVertical careers page
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing analytics, data analysis, and campaign optimization
• Prepare for technical assessments or case studies by brushing up on your statistical analysis skills and familiarizing yourself with relevant tools and technologies
• Research the company and its clients to demonstrate your understanding of their business and the industry
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.